PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: REVIVE MEDIA

Short description of the commodity or service desired: "Fresh from Florida" Grocery Retailer Marketing Program

CONTACT

Name: Nita Jackson, Government Analyst II Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399 Telephone: (850) 617-7181 Email: procurement@fdacs.gov

Internal tracking number, if any: SS 25 26 76

Date posted: 11/07/2025 Last day for receipt of information: 12/03/2025

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80171702 - Brand promotion and management services 80141600 - Sales and business promotion activities

Quantity or Term (as appropriate):

Date of Execution thru June 30, 2026

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

Pursuant to Florida Statute 571.02 Florida Agricultural Promotional Campaign Act and Florida Statute 571.24 - Purpose; duties of the department, the Division of Marketing intends to promote the "Fresh from Florida" brand and generate additional retail sales for Florida agricultural products through a multi-media advertising platform with the use of the "Fresh from Florida" logo to reach the Amazon retail customer network.

Intended Single Source:

REVIVE MEDIA

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

Estimated Dollar Amount:

Approximate Amount Up to: $800,000.00 Approximate Contract Amount: $600,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Revive Media, Inc. is an Amazon Ads partner specializing in product expertise and strategic engagement across Amazon's advertising ecosystem. As the authorized provider, Revive Media is the exclusive source of target media, video and advertisement placement for Amazon's grocery platforms.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Susan McKinley, Director, Division of Marketing and Development Yolanda Roundtree, Bureau Chief, Seafood and Agriculture Marketing Alyssa McKnight, Division of Marketing and Development Stephanie Bergozza, Purchasing Director II, Division of Administration Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A- 1.045, Florida Administrative Code, and section 120.57(3), F.S.