NEJC IFB-18007 NJC Master Digital Advertising Service

This Invitation for Bid (IFB-18007) is issued by Northeastern Junior College (NJC), a member of the Northern & Eastern Colorado Joint Powers Entity (NEJC), seeking a qualified digital advertising vendor to execute a comprehensive master advertising campaign targeting high school students within a 200-mile radius of the NJC campus in Sterling, Colorado. The procurement encompasses full-service digital marketing services including paid search campaigns, paid social media advertising with retargeting capabilities, display advertising, and creative development, with the primary objective of generating enrollment leads across all academic programs. The selected vendor must establish a dedicated project manager as liaison, develop detailed campaign strategies with documented timelines and production schedules that include specific milestones (setup/onboarding, content development, campaign build, and launch), and provide a performance dashboard for tracking return on investment and campaign analytics. Bids are due April 27, 2018 at 4:00 PM, requiring submission of one original unbound proposal plus four copies. The contract term runs from May 1, 2018 through August 1, 2018 (three months), with a possible one-year extension contingent upon successful performance during the initial trial period. Award will be made on an all-or-none basis using cost, conformity to specifications, and ability to meet delivery dates as the primary determinant factors. Pricing submissions must be organized by monthly investment categories for paid search, paid social/lead ad retargeting, display services, and creative fees, with all costs consolidated into a single grand total.

All respondents must be registered with the Colorado Vendor Self Service (VSS) System unless inadequate competition exists among registered vendors, and all vendors are required to complete vendor disclosure statements, provide W-9 forms, and confirm their VSS registration status prior to contract execution. The procurement is subject to Colorado state purchase order terms and conditions, requiring compliance with federal and state workforce eligibility verification through the E-Verify Program and mandating that vendors disclose any work to be performed outside the United States or Colorado. No incumbent contractor currently provides these services, as NEJC has not previously conducted digital advertising campaigns of this nature, indicating this represents a new initiative for the organization. The established budget for this engagement is $5,000 per month for the three-month campaign period (totaling $15,000), with no renewal options contingent beyond the discretionary one-year extension period. The procurement contains no specific set-asides for disadvantaged enterprises, minority-owned businesses, or women-owned businesses, though vendors may self-identify as M/WBE entities on their W-9 submissions. All contractors must comply with Colorado Governmental Immunity Act requirements, federal copyright and software licensing regulations, and Colorado state law, with the State Controller retaining authority to withhold payment for unpaid child support, taxes, student loans, and other debts owed to state agencies.