NEJC18007 NJC Master Advertising Agreement

Invitation for Bid

Date: 04/17/2018 Bid Number: NEJC IFB-18007- NJC Master Digital Advertising Service

Return all Bids to:

Northeastern Junior

College Purchasing Office Walker Hall 104

100 College Avenue Sterling, CO 80751

Director of Purchasing:

Martha Gareis

Voice (970) 521-6662 Fax (970) 522-4945 martha.gareis@njc.edu

Quote Due Date: April 27, 2018 4 PM

PLEASE SUBMIT ONE (1) UNBOUND ORIGINAL PLUS FOUR ( 4 ) COPIES OF PROPOSAL. The original should be unbound. Sealed Bids will be accepted in person or by mail to Northeastern Junior College, Purchasing Department, WH 104, 100 College Ave, Sterling, CO 80751 on or before the submission deadline of April 27, 2018 at 4 p.m.

MAILING NOTE: EXPRESS MAIL:

Northeastern Jr College Northeastern Jr College Purchasing Office Purchasing Office 100 College Ave 100 College Ave Sterling, CO 80751 Sterling, CO 80751 Bid#: NEJC IFB-18007 Bid#: NEJC IFB-18007 Please Note: Express Mail is only delivered in the afternoons. LATE BIDS WILL NOT BE ACCEPTED.

NORTHEASTERN JUNIOR COLLEGE (NJC) IS SOLICITING BIDS FOR THE PURCHASE OF SERVICES

RELATED TO THE NORTHEASTERN MASTER ADVERTISING CAMPAIGN AT THE NJC CAMPUS

LOCATED IN STERLING, CO. THE DATES OF THIS AGREEMENT WILL BE MAY 1, 2018 THROUGH

AUGUST 1, 2018 FOR THREE MONTHS WITH THE POSSIBILITY OF A ONE YEAR EXTENSION AFTER THE 3 MONTH TRIAL PERIOD. THIS MARKETING STRATEGY WILL FOCUS ON DIGITAL MARKETING

TO GENERATE LEADS FOR OUR CAMPUS TO FOLLOW-UP WITH PHONE CALLS AND SCHEDULING

APPOINTMENTS OF HIGH SCHOOL STUDENTS WITHIN A 200 MILE RADIUS OF CAMPUS. THE

OBJECTIVE IS TO SPREAD AWARENESS, DRIVE LEADS TO THE NJC WEBSITE AND CAPTURE

STUDENT INFORMATION TO ENROLL STUDENTS IN ALL ACADEMIC PROGRAMS. THE DATA NEEDS

TO SPECIFICALLY TARGET THE CLIENT’S DEMOGRAPHICS WITH SOME TARGETING THROUGH

FACEBOOK.

Objectives: Spread awareness, drive leads to njc.edu site and capture student information to enroll students in all academic programs.

Strategy: The marketing strategy will focus on digital marketing to generate leads for NJC to follow-up with phone calls, and scheduling appointments. The vendor will accomplish this by leveraging data to specifically target client’s demographics with targeted PPC campaign with some retargeting through Facebook.

Target Audience: Students in High School

Market: 200 mile radius of NJC campus

Dates: May 1, 2018 – August 1, 2018

Tactics:

• Paid Search o Campaign Segmentation

Structure Ad Accounts, Campaigns, Ad Groups, and Keywords for optimum performance.

o Keyword Development Analytics keyword data integration Phrase Match Broad Match Modifiers Negative keyword lists Historical Keyword Analysis Dynamic keyword lists Exact Match High Emphasis on Negative Keyword Development o Ad Copy A/B Split Testing Determine which keywords/times of day are best for click to call vs. click landing pages ads o Set and manage bid levels o Set and manage daily budgets o Optimization of account to ensure the most productive traffic o Conquesting

Focus on top competitor searches o Research existing account prior to launch to get historical data o Client Match Audience

Use current CRM data Purchased vs. non-purchasers

Paid Social:

• Retarget website and lead ad visitors within newsfeed (including video-if available) and sidebar ads with lead ads

• Lead Ads may be directly ported into Clients CRM for efficient follow up and tracking

• Test multiple ads/ad copy and optimize to those with the highest engagement rates

• Carousal ads

• Video ads (if available) for retargeting

Vendor Requirements/Scope of Work:

• An identified project manager to serve as liaison between NJC and the vendor and to keep the project on track.

• Campaign strategies, activities, deliverables and timelines will need to be described in bid.

• All fees, term and total contract value will need to be described in bid.

• A calendar for managing and organizing the services will need to be included in bid. The production schedule can be modified and updated from time to time by agreement of both parties.

• Dashboard for organization to track return on investment/analytics.

AWARD:

Vendors must provide a quote on all items listed in this Invitation to Bid to be considered for award. The Invitation to Bid will be awarded on an “all-or-none” basis.

DETERMINANT FACTOR:

• Specifications are provided to identify the products required and to establish minimum functionality and an acceptable quality level. The College shall be the sole judge in determining equality in regard to price, quality per specification, delivery date. Northeastern will award the quote deemed to be the most advantageous to Northeastern at the College’s sole discretions using the following criteria (for example):

1. Cost

2. Conformity of bid to specifications

3. Ability to meet Required Delivery Date

QUOTE SUBMISSION:

1. All vendors must complete and return page 5 & 6, a Vendor Disclosure Statement (Exhibit 3) & a W-9 (Exhibit 4) with the bid submission to be considered responsive.

2. Detailed product description with response to all specifications above in order. Bids received without a detailed response to all specifications will be considered non-responsive.

3. A narrative submission addressing vendor’s ability to meet the Objectives and the Vendor Requirements/Statement of Work

4. When submitting your quote please include detailed product description with response to all specifications. Bids received without a detailed response to all specifications will be considered non-responsive.

5. Production Schedule – A calendar for managing and organizing the services including set up/onboarding, signatures, assets from client delivered, tracking setup, content call, content development, campaign build out, asset/content approval, test lead delivery/call tracking and launch.

Additional Information

Quotes must be in accordance with specifications set forth and subject to conditions herein and/or attached. All respondents are responsible for checking the VSS system for award; no other notification will be provided.

All bids must be submitted on the quote form provided; no substitute forms will be accepted.

Quote form must be signed by an individual with express authority to bind company.

Northeastern Junior College will use the State of Colorado Purchase Order Terms & Conditions and the special provisions with any purchase or lease. Please see attached Exhibit 1 and Exhibit 2. No other terms will be accepted.

Northeastern Junior College reserves the right to accept or reject bids on each item separately or as a whole, to reject any or all bids, to waive informalities or irregularities, and to contract in the best interest of the College.

Specifications are provided to identify the products required, to establish minimum functionality and an acceptable quality level. The College shall be the sole judge in determining equality in regard to quality, price and performance.

It is the bidder’s responsibility to prove the equality of substitute items. Bidders who offer “equivalent” items shall submit brochures, warranty, and complete specifications with the quote. Failure to submit brochures, warranty, and complete specifications with the bid may be sufficient cause to consider a bid non-responsive.

Neither the vendor nor NJC shall be liable for failure to perform their respective obligations under this contract when such failure is caused by fire, explosion, water, Act of God, or inevitable accident, civil disorder or disturbance, strikes, vandalism, war, riot, sabotage, weather- and energy-related closing, or like causes beyond the control of such party, nor shall the contractor be liable in any way for the value of real or personal property destroyed or damaged due to such causes.

This solicitation is published using the Colorado Vendor Self Service System (VSS). VSS and its registration information may be linked through the State Purchasing Office link at www.colorado.gov/vss Because of the limited competition expected from registered VSS vendors on this solicitation, the procuring agency intends to use both VSS and additional methods of vendor notification and may make the specifications available to non-registered vendors through additional means. However, quotes, bids or offers submitted by non-registered vendors will not be opened or considered (except as necessary to determine VSS registration status) unless, after examination of quotes/bids/offers submitted by VSS registered vendors, it is determined that there is not adequate competition among VSS registered vendors. If adequate competition exists among registered vendors, quotes, bids, or proposals from non-registered vendors will not be considered. A vendor is considered registered if its registration and payment is received in the State Purchasing Office prior to the bid opening time or the due date for receipt of quotes.

Vendors are encouraged to register with the State of Colorado.

To register go to: www.colorado.gov/vss

Detailed registration instructions can be found in the Vendor Registration Quick Start Guide

The vendor is subject to the Special Provision for Sole Source Government Contracts as defined in Colorado Constitution Article XXVII (Amendment 54)

A vendor that operates as a sole proprietor hereby swears or affirms under penalty of perjury that the Contractor (i) is a citizen of the United States or otherwise lawfully present in the United States pursuant to federal law, (ii) shall comply with the provisions of CRS 24-76.5- 101 et seq, and (iii) shall produce one of the forms of identification required by CRS 24-76.5- 103 prior to the effective date of this Contract. Except where exempted by federal law and except as provided in CRS 24-76.5-103(3), a Contractor that receives federal or state funds under this contract must confirm that any individual natural person eighteen years of age or older is lawfully present in the United States pursuant to CRS 24-76.5-103(4) if such individual applies for public benefits provided under this contract.

Contract performance outside of the United State Contract performance outside of the United States or Colorado, 24-102-206. Prior to contracting or as a requirement for the solicitation of any contract from the State for services, as appropriate, any prospective vendor shall disclose in a statement of work where services will be performed under the contract, including subcontracts, and whether any services under the contract or subcontracts are anticipated to be performed outside of the United States or the State. If the prospective vendor anticipates services under the contract or any subcontracts will be performed outside the United States or the State, the vendor shall provide in its statement of work a provision setting forth why it is necessary or advantageous to go outside the United States or the State to perform the contract or any subcontracts.24-102-206Prior to contracting or as a requirement for the solicitation of any contract from the State for services, as appropriate, any prospective vendor shall disclose in a statement of work where services will be performed under the contract, including subcontracts, and whether any services under the contract or subcontracts are anticipated to be performed outside of the United States or the State. If the anticipates services under the contract or any subcontracts will be performed outside the United S shall provide in its statement of work a provision setting forth why it is necessary or advantageous to go outside the United States or the State to perform the contract or any subcontracts.

ILLEGAL ALIENS–PUBLIC CONTRACTS FOR SERVICES. CRS 8-17.5-101 and 24-76.5-

101. The Vendor certifies that the Vendor shall comply with the provisions of CRS 8- 17.5-101 et seq. The Vendor shall not knowingly employ or contract with an illegal alien to perform work under this contract or enter into a contract with a subcontractor that fails to certify to the Vendor that the subcontractor shall not knowingly employ or contract with an illegal http://www.colorado.gov/vss http://www.colorado.gov/vss alien to perform work under this contract. The Vendor represents, warrants, and agrees that it

(i) has verified that it does not employ any illegal aliens, through participation in the Basic Pilot Employment Verification Program administered by the Social Security Administration and Department of Homeland Security, and (ii) otherwise will comply with the requirements of CRS 8-17.5-102(2)(b). The Vendor shall comply with all reasonable requests made in the course of an investigation under CRS 8-17.5-102 by the Colorado Department of Labor and Employment. If the Vendor fails to comply with any requirement of this provision or CRS 8- 17.5-101 et seq., the State may terminate this contract for breach and the Vendor shall be liable for actual and consequential damages to the State.

VENDOR RESPONSE FORM

(Submit the following information with Bid Proposal)

NEJC IFB-18007

Description

Indicate your firm price for each of the following quantities.

Total Cost

(MONTHLY INVESTMENT)

Digital: Paid Search Paid Social/Lead Ad Retargeting Display Creative Fee Paid Search/Set up

TERM: MAY 1, 2018 – AUGUST 1, 2018

(TOTAL INVESTMENT)

PPC, Facebook Set up (1x) Paid Search Paid Social/Lead Ad Retargeting Display

TERM: MAY 1, 2018 – AUGUST 1, 2018

AGREEMENT MUST STATE CAMPAIGN MANAGEMENT

SERVICES, CAMPAIGN KICKOFF, FEES, BILLING, MEDIA

RECONCILIATION AND TRUE UP, TERMINATION CLAUSE,

AND CAMPAIGN ADJUSTMENTS. NJC DESIRES FOR A

VENDOR TO PROVIDE ALL COSTS FOR THE TERM OF THE

CONTRACT.

OTHER COSTS – PLEASE DETAIL

Flight dates May 1, 2018 – August 1 , 2018

GRAND TOTAL

THIS COMPLETED PAGE MUST BE SIGNED AND RETURNED WITH YOUR PROPOSAL

Company Name

Terms (must be at least NET 30 days)

Modification applicable)

Number (if

Address

Phone Fax

E-mail Address

Signature/Date

Printed Name Of Signature

Using the Federal Government definition, does your firm qualify as:

a small business YES _ NO a minority business YES NO If YES, state ethnicity:

a woman owned business YES NO a Service-Disabled Veteran Owned Small Business Located in Colorado

YES NO If YES, provide documentation issued through the US Depart. Of Veterans Affairs

A member of the State of Colorado VSS System

YES NO VSS Registration # (Must provide entire number, not the last few numbers)

Federal Identification #