EXP2521 PUR7776 iHeart STD Campaign Final.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (NSPSC), manufacturer, model, and description, as appropriate):

82101606 Radio commercial production service 82101605 Television commercials production services 82101601 Radio Advertising 82101603 Internet Advertising

Quantity or Term (as appropriate): 12 months

Requestor (division, bureau, office, individual, as appropriate):

Office of Communications and Division of Disease Control & Health Protection Bureau of Communicable Diseases STD Section

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The Bureau of Communicable Diseases STD Section has the need for a targeted media campaign consisting of audio public service announcements (PSA) to be broadcast via radio and digital media outlets (podcasts and streaming) throughout the State. STD advertisements are needed to educate target populations on the benefits of testing regularly and the importance of seeking treatment in a timely manner. Disparaging populations affected by STDs, specifically syphilis, are

AGENCY: Florida Department of Health (FDOH)

TITLE: FLDOH Syphilis 2023 Florida Broadcast Campaign Short description of the commodity or services desired: Marketing Project to educate and inform Floridians on syphilis and congenital syphilis.

CONTACT

Name: Bill Zimmerman Address: 4050 Bald Cypress Way Telephone: (850) 617-5894 Email: Bill.Zimmerman@flhealth.gov

Internal tracking number, if any: EXP2521

Date posted: 7/18/2023 Last day for receipt of information: 8/8/2023

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

the target audiences for this campaign with the primary focus being women of childbearing age, pregnant women, and healthcare professionals.

In accordance with Chapter 60A-1.045, Florida Administrative Code, the FDOH, Office of Communications and Division of Disease Control & Health Protection, Bureau of Communicable Diseases, STD section requests authorization to purchase as a single source, a media campaign.

Intended Single Source:

iHeart Media

Estimated Dollar Amount:

$263,735.00

Justification for single source acquisition (what is necessary and unique about the product, services or source; steps taken to confirm unavailability of competition, as appropriate):

iHeart Media can target specific populations throughout the state most impacted by syphilis and congenital syphilis to educate them on the importance of screening, prevention, and treatment.

The PSAs will be made available to the public by way of radio broadcasting, digital streaming, and podcasts making over 47 million impressions. Research determined iHeart media has the capabilities and range to reach the demographic in need of the Department’s message, while other vendors had restricted limited outreach capabilities and could only reach small portions of the population.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Allegra Small, Purchasing Director

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-1.045, Florida Administrative Code, and section 120.57(3), F.S.