Jacksonville Jumbo Shrimp - Target Zero Saftey Promotions/Advertisement

The Florida Department of Transportation (FDOT), District Two, is pursuing a single-source purchase with Jacksonville Baseball, LLC (Jacksonville Jumbo Shrimp) for a targeted advertising and safety promotion partnership. The procurement focuses on advertising services to promote the FDOT's Target Zero safety initiative, aimed at achieving zero fatalities and zero serious injuries. The contract will run from 06/27/2025 to 07/22/2025, with a procurement timeline that includes a posting date of 06/27/2025 and a final receipt date of 07/22/2025. Specific deliverables include establishing a Designated Driver booth, video board displays, and promotional announcements during baseball games at the 121 Financial Ballpark. The unique partnership leverages the Jumbo Shrimp's significant fan base of nearly 350,000 attendees to disseminate safety messaging. The procurement is being pursued under Florida Statute 334.044 (5)(7), with the primary objective of community-focused traffic safety promotion through strategic advertising and engagement.

The contract appears to be a sole-source procurement without specific set-aside designations or restrictions on organizational respondents. Jacksonville Baseball, LLC is the sole identified vendor for this opportunity, with no mention of competitive bidding or alternative providers. The estimated total contract value is $180,000.00, covering a three-year term of safety promotion and advertising services. No specific details are provided about disadvantaged enterprise participation or integration requirements with existing infrastructure or technologies. The procurement is specifically tied to the Jacksonville Jumbo Shrimp's unique position as a local sports franchise with significant community reach, making them the preferred partner for the FDOT's safety messaging campaign. The contract will be executed through the D2 Transportation Support division, focusing on innovative community engagement strategies to promote traffic safety.