Jacksonville Jumbo Shrimp-Target Zero Safety Promotions/Advertisement

The Florida Department of Transportation (FDOT) has issued a Notice of Intended Decision to enter into a single source contract with Jacksonville Baseball LLC, specifically the Jacksonville Jumbo Shrimp, for Target Zero Safety Promotions and Advertising. The procurement focuses on a comprehensive safety messaging partnership valued at $180,000.00, aimed at promoting traffic safety through FDOT's "Target Zero" initiative targeting zero fatalities and serious injuries. The contract will leverage the Jumbo Shrimp's significant fan base of nearly 350,000 annual attendees to disseminate safety communications through multiple channels, including a Designated Driver booth, video board displays, and promotional announcements. Specific deliverables include safety-related messaging during baseball games, with a unique approach of incorporating a safety tagline every time the team scores a run, emphasizing the "get home safely" theme. The procurement is scheduled for posting on 07/23/2025 at 5:00 PM, with a response deadline of 07/28/2025, and is being pursued under commodity class 82100000 for Advertising, referencing Florida Statute 334.044 for traffic safety promotion.

The contract appears to be a sole source procurement without specific set-aside designations or restrictions on respondent types. The justification for the single source selection is based on the Jumbo Shrimp's unique capacity to promote safety messages through targeted outreach sponsorships and their established relationship with FDOT District Two. The procurement aligns with FDOT's Compass strategic vision, specifically addressing Safety and Communities strategic tenets. While no incumbent vendor information is explicitly detailed, the contract represents a targeted partnership with a specific minor league baseball organization. The total contract value is clearly defined at $180,000.00, with the primary objective of creating innovative safety awareness campaigns through sports entertainment marketing. The procurement demonstrates a strategic approach to public safety communication by utilizing a high-visibility sports platform to engage and educate the community about traffic safety.