PUR7778.pdf

PDF 149 KB Posted

Attached to
Jacksonville Jumbo Shrimp-Target Zero Safety Promotions/Advertisement
Solicitation number
SS-13466
Issued by
Clay County, Florida

About this file

The document is a Notice of Intended Decision to Enter into a Single Source Contract issued by the Florida Department of Transportation (FDOT), specifically for Target Zero Safety Promotions and Advertising with the Jacksonville Jumbo Shrimp (Jacksonville Baseball LLC). The contract is for a $180,000.00 advertising partnership aimed at promoting traffic safety, with a focus on FDOT's "Target Zero" initiative of achieving zero fatalities and zero serious injuries. The contract is set to be posted on 07/23/2025 at 5:00 PM, with the intended source being the Jacksonville Jumbo Shrimp, a AAA minor league baseball team that attracted nearly 350,000 fans in the previous year.

The justification for the single source acquisition centers on the Jumbo Shrimp's unique ability to promote safety messages through various outreach sponsorships, including a Designated Driver booth, video board displays, and promotional announcements. The partnership will include safety-related messaging during baseball games, such as a tagline every time the team scores a run, emphasizing the "get home safely" theme. The contract aligns with FDOT's Compass strategic vision, specifically the tenets of Safety and Communities, and is based on FDOT District Two's established relationship with the baseball organization. The contract is being pursued under the commodity class 82100000 for Advertising and references Florida Statute 334.044 for the promotion of traffic safety.

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STATE OF FLORIDA DEPARTMENT OF TRANSPORTATION

FDOT NOTICE OF INTENDED DECISION

TO ENTER INTO A SINGLE SOURCE CONTRACT

(PUR 7778)

375-040-54

PROCUREMENT

01/16

PUR 7778 (rev. 10/14) Page 1 of 2 60A-1.010, F.A.C.

This notice of intended decision to enter into a single source contract is posted in accordance with section 287.057(3)(c), Florida Statutes.

AGENCY: DEPARTMENT OF TRANSPORTATION

TITLE: Jacksonville Jumbo Shrimp - Target Zero Safety Promotions/Advertisement Short description of the commodity or service desired: Target Zero Saftey Promotions/Advertising

CONTACT

Name: Brittany Whiddon Address: 1109 S Marion Ave, Lake City, FL Telephone: 386-758-3798 Email: brittany.whiddon@dot.state.fl.us

Internal tracking number, if any: DOT-SS-25-2027-BW

Date posted: 07/23/2025 Time Posted: 5:00PM

Commodity or Service Required (commodity class and group, manufacturer, model, and description, as appropriate): 82100000 Advertising

Requestor (division, bureau, office, individual, as appropriate): D2 Transportation Support

Performance and/or Design Requirements (intended use, function or application, compatibility etc.

requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

Promotion of Traffic Safety (FS 334.044 (5)(7)).

Intended source (vendor, contractor): Jacksonville Jumbo Shrimp (Jacksonville Baseball LLC)

Price: $180,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source;

steps taken to confirm unavailability of competition, as appropriate): The Florida Department of Transportation (FDOT) has adopted Safety as one of it's key tenets that sets our direction and vision as part of the FDOT Compass. As such, we stress the importance of safety throughout our agency. Specifically, we have adopted Target Zero as our goal - Zero Fatalities and Zero Serious Injuries. To promote Target Zero, the FDOT partners with various entities - some public, some private – to spread our message. This is accomplished with social media, universities, law enforcement, other government partners, outdoor advertising companies, etc. The Target Zero Team in FDOT District Two has developed a relationship with the Jacksonville Jumbo Shrimp AAA minor League baseball team (Jumbo Shrimp) and organization (a private, single source entity). The Jumbo Shrimp share the centric tenet of our Compass - Communities. The Jumbo Shrimp attracted nearly 350,000 fans at their home games last year. We have a golden opportunity to partner with this organization to promote Safety and Target Zero through various outreach sponsorships ranging from the Designated Driver booth to video board displays to promotional announcement including a portion of our tagline every time the Jumbo Shrimp score a run for FDOTs Target Zero and the Jumbo Shrimp "get home safely." The Jumbo Shrimp are solely responsible for the promotions and displays inside the 121 Financial Ballpark, therefore they are the entity we must partner with.

Docusign Envelope ID: 4D36E330-5203-4BB6-B7C9-BAFBA2666BC8

STATE OF FLORIDA DEPARTMENT OF TRANSPORTATION

FDOT NOTICE OF INTENDED DECISION

TO ENTER INTO A SINGLE SOURCE CONTRACT

(PUR 7778)

375-040-54

PROCUREMENT

01/16

PUR 7778 (rev. 10/14) Page 2 of 2 60A-1.010, F.A.C.

Approved By (names & titles, as appropriate to Post on Vendor Bid System (VBS), e.g., requestor, requestor management, information systems, budget, purchasing, DMS approver)

Fae Ross, Procurement Services Manager

Failure to file a protest within the time prescribed in section 120.57(3), Florida Statutes, or failure to file a bond or other security within the time allowed for filing a bond, shall constitute a waiver of proceedings under Chapter 120, Florida Statutes.

Docusign Envelope ID: 4D36E330-5203-4BB6-B7C9-BAFBA2666BC8

2025-07-23T07:46:42-0700
Digitally verifiable PDF exported from www.docusign.com

File details come from the government source that posted it. Updated .