Integrated Comprehensive and Downtown Master Plan

The Village of Elm Grove, located in Waukesha County, Wisconsin, is seeking qualified professional planning consultants to develop an Integrated Comprehensive and Downtown Master Plan through a Request for Proposals (RFP) issued on September 29, 2025, with proposals due by November 3, 2025. The procurement aims to update the Village's 2007 Comprehensive Plan in compliance with Wisconsin Statute 66.1001, focusing on developing new goals, objectives, and policies with a specific emphasis on the downtown district. The project will require completing three distinct phases: public engagement and participation, plan development of statutory elements, and plan finalization and adoption, with an anticipated 12-month project timeline and kickoff in April 2026. Required deliverables include updating nine statutory elements of the comprehensive plan, with a focus on creating concise, clear, and actionable content that addresses land use, transportation, housing, economic development, and other critical municipal planning aspects. The downtown master plan component will specifically analyze existing land use patterns, market conditions, business retention strategies, and provide recommendations for redevelopment, pedestrian access, and streetscape enhancements.

No specific set-aside designations or restrictions on respondent organizations were explicitly mentioned in the procurement documents. The Village seeks a cost-effective approach and will evaluate proposals based on the consultant's capacity, expertise, and proposed methodology for completing the integrated planning effort. While a specific budget range was not disclosed, consultants are expected to submit comprehensive pricing as part of their proposal. The project is particularly sensitive to the Village's recent population growth, limited municipal resources, and desire to maintain its small-town character while preparing for future development. Prospective consultants should demonstrate expertise in municipal planning, comprehensive plan development, downtown revitalization strategies, and a nuanced understanding of local community dynamics. The procurement appears open to various planning consulting firms with demonstrated experience in similar municipal planning projects, with the ultimate goal of creating a strategic, forward-looking planning document that balances preservation of community character with sustainable future growth.