EXP2632 PUR7776.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (NSPSC), manufacturer, model, and description, as appropriate):

80171604 Public Information Campaign Service

Quantity or Term (as appropriate):

Single tailored email outreach to 2,940,000 recipients

Requestor (division, bureau, office, individual, as appropriate):

DOH, Division of Community Health Promotion, Bureau of Tobacco Free Florida (BTFF)

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The DOH, BTFF has a need to participate in a public informational email campaign to 2,940,000 Florida parents of middle and high school students. The BTFF aims to reduce the initiation of tobacco use by youth and young adults in Florida. The use of tobacco products among Florida’s youth, especially emerging products like electronic vapor products (EVPs) and oral nicotine

AGENCY: Florida Department of Health (DOH)

TITLE: Informational Email Campaign for Middle and High School Parents

Short description of the commodity or services desired: Targeted email education campaign to raise awareness of new tobacco and nicotine products and encourage involvement in local tobacco prevention efforts among parents of Florida middle school and high school students.

CONTACT

Name: Yasemin Sulker Address: 4052 Bald Cypress Way, Tallahassee, FL 32399 Telephone: 850-245-4931 Email: Yasemin.Sulker@flhealth.gov

Internal tracking number, if any: EXP2632

Date posted: 5/6/2025 at 11:30 AM Last day for receipt of information: 5/28/2025 at 11:30 AM mailto:Yasemin.Sulker@flhealth.gov

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

products, remains high. Rapidly evolving tobacco products and lack of evidence-based information about their health risks put parents at a disadvantage. These emails will serve to better educate millions of parents on these harmful products and empower them with the information they need to help prevent tobacco use among their children. This campaign content is created by the BTFF and has been reviewed and approved by DOH Communications Office.

In accordance with Chapter 60A-1.045, Florida Administrative Code, the DOH, Division of Community Health Promotion, BTFF requests authorization to purchase, as a single source, the provision of support via an informational e-mail campaign from Givebacks, Inc.

Intended Single Source: Formal Givebacks, Inc.

Estimated Dollar Amount:

$87,000.00

Justification for single source acquisition (what is necessary and unique about the product, services or source; steps taken to confirm unavailability of competition, as appropriate):

• Givebacks provides support and web services to school districts, parent teacher associations (PTAs), and other organizations, including member communications. While other vendors exist with the ability to target outreach to parents, only Givebacks has an exclusive relationship with the Florida Parent Teacher Association (PTA).

• Through an agreement with the Florida PTA, Givebacks maintains an active database of parent email addresses throughout the State of Florida. According to market research conducted, Givebacks is the only company with the ability to reach all registered PTA members in Florida by email.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Allegra Small, Purchasing Director

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-1.045, Florida Administrative Code, and section 120.57(3), F.S.