Independent grocers alliance USA, INC.

This is a statutorily mandated 15-business day advertisement for a single source procurement by the Florida Department of Agriculture and Consumer Services. The purpose is to purchase sales and business promotion activities from Independent Grocers Alliance (IGA) USA, Inc. to promote Florida agricultural commodities, value-added products, and agricultural-related businesses through in-store promotions, magazines, television and social media advertising with the "Fresh From Florida" logo. The contract term is from the date of execution through June 30, 2024, with an estimated dollar amount of up to $125,000. IGA USA, Inc. is the only known vendor able to promote "Fresh From Florida" commodities across multiple stores in national or regional marketing promotions, as the IGA brand allows family-owned, local grocery stores to better compete while maintaining their unique community presence. IGA will provide participating grocery stores with in-store signage, peel-and-stick labels, and execute specific media buys targeted around the selected stores for the promotions.

There are no set-aside designations or restrictions on the types of organizations that can respond. The justification for the single source acquisition is that IGA USA, Inc. is the sole provider capable of the required promotion and marketing activities. No incumbent vendors or current contractors are listed, and no existing infrastructure or technology integration requirements are mentioned. The available award value is up to $125,000.