FWC Culture, Relevancy, Identity and Branding Project

The Florida Fish and Wildlife Conservation Commission (FWC) is seeking competitive proposals for a study to explore internal and external stakeholder beliefs and perspectives regarding FWC's identity, culture, and purpose. The awarded Contractor will be required to perform a variety of tasks, including determining internal and external stakeholder perceptions of FWC's identity and culture using focus groups, and synthesizing the findings into a final report. The project timeline is 9 months from issuance of the Purchase Order, with possible extensions. Responses are due by August 17, 2023, and the anticipated award date is October 2, 2023. The RFP includes detailed instructions for response submission, and pricing will be evaluated as a factor, with the contract being awarded to the responsive and responsible Respondent that provides the best overall value to FWC.

Certified Minority-owned, Woman-owned and Service-Disabled Veteran Business Enterprises are encouraged to participate. The successful Contractor must be registered in the MyFloridaMarketPlace system and comply with all applicable state and federal laws. No specific budget has been provided, and the RFP indicates that this is a stand-alone FWC strategic initiative. The current scope of work only covers research to explore stakeholder beliefs and perspectives, and FWC's branding and guidebook will be separate efforts outside the scope of this RFP.