FWC 22.23-72 CWD Addendum 1.pdf

Florida Fish and Wildlife Conservation Commission

Commissioners Rodney Barreto Chairman Coral Gables

Steven Hudson Vice Chairman Fort Lauderdale

Gary Lester Oxford

Albert Maury Coral Gables

Gary Nicklaus Jupiter

Sonya Rood St. Augustine

Robert A. Spottswood Key West

Office of the Executive Director Eric Sutton Executive Director

Thomas H. Eason, Ph.D.

Assistant Executive Director

Jessica Crawford Chief of Staff

850-487-3796

850-921-5786 FAX

Finance and Budget Office

(850) 488-6551

Managing fish and wildlife resources for their long-term well-being and the benefit of people.

620 South Meridian Street Tallahassee, Florida 32399-1600 Voice: 850-488-4676

Hearing/speech-impaired:

800-955-8771 (T) 800 955-8770 (V)

MyFWC.com

DATE: MARCH 20, 2023

ADDENDUM NO.: 1

BID NO.: FWC 22/23-72

BID TITLE: IMPROVING CHRONIC WASTING DISEASE (CWD) EDUCATIONAL

OUTREACH

UPDATE: QUESTION AND ANSWER

The enclosed addendum has been issued for consideration in the preparation of your response to the Florida Fish and Wildlife Conservation Commission’s (FWC) Solicitation No. FWC 22/23-72, “Improving Chronic Waste Disease (CWD) Educational Outreach”.

All responses to the subject solicitation must be received no later than 2:30 PM (ET) on Thursday, April 6, 2023.

A response received after the exact time specified will not be considered.

Failure to file a protest within the time prescribed in Section 120.57(3), Florida Statutes (F.S.), or failure to post the bond or other security required by law within the time allowed for filing a bond shall constitute a waiver of proceedings under Chapter 120, Florida Statutes. Written notices, formal requests and proceedings must conform with the requirements set forth in Chapter 28-110, Florida Administrative Code (F.A.C.). Protests must be filed with the Purchasing Office, Fish and Wildlife Conservation Commission, 1875 Orange Avenue East, Tallahassee, Florida 32311-6160 within the time prescribed in Section 120.57(3), F.S. and Chapter 28-110, F.A.C.

Sincerely, Ashley Strickland, FWC Procurement Manager

FWC SOLICITATION ADDENDUM 2

BEGIN ADDENDUM

QUESTION #1

I wanted to check in to see if shopping mall advertising options might be of interest.

If so, would you please let me know the areas/cities that you would like placement?

ANSWER #1

The RFP does not preclude the use of any specific type of marketing or communication method and does not specify which geographic areas are specifically of interest.

Proposed methods and geographic areas will be evaluated by the agency for merit.

QUESTION #2

For the sample media plan:

a. Is FWC able to further define the Florida counties they wish to prioritize?

b. How does FWC expect to measure the success of its media efforts for Chronic Wasting Disease?

c. Under Tab B, #1 please define “prescription formats” and expand upon what you would like to see in an economic analysis.

ANSWER #2

a. The RFP does not specify which geographic areas are specifically of interest.

Proposed geographic areas will be evaluated by the agency for merit.

b. Measurement methods for the success of this project have not yet been determined.

c. The term “prescription formats” includes the whole breadth and scope of any marketing and communications methods the respondent feels would be appropriate and effective for the objectives.

QUESTION #3

What point-of-purchase locations do you currently partner with?

ANSWER #3

May include but not limited to where Florida hunting licenses and permits are sold.

They are sold at many retail outlets that sell hunting supplies as well as county tax collector's offices.

FWC SOLICITATION ADDENDUM 3

QUESTION #4

Why did last year’s CWD Monitoring Sweepstakes focus on Taylor, Dixie, Lafayette, Gilchrist, DeSoto, Lee, Henry, and Collier counties?

ANSWER #4

These were the counties with the least amount of hunter participation in donating heads to the FWC for CWD surveillance. This was determined by comparing the estimated number of deer harvested per county versus the number of deer heads that were received by the FWC from that county by active surveillance.

QUESTION #5

Is there a specific percentage of the $208,000 that should be paid advertising/tactics or is it up to the agency to recommend it as part of its plan?

ANSWER #5

It is up to the respondent to determine that.

QUESTION #6

Would printing and mailing expenses come from this budget or come from a separate budget?

ANSWER #6

They would come from this budget.

QUESTION #7

Does FWC have a current incumbent agency for PR, advertising, and outreach?

ANSWER #7

We have a current contract with IHeart Media to provide these services.

QUESTION #8

How prevalent is CWD in Florida? Alabama? Georgia? If at all.

ANSWER #8

CWD has never been detected in Florida. Surveillance for the disease has been ongoing since 2002, and nearly 17,000 samples have been collected and tested from Florida deer. Likewise, CWD has not yet been detected in Georgia. CWD was detected in Alabama for the first time last year. Last hunting season marks the first time that a state that shares a border with Florida became “CWD positive.” As we share a border, this puts FWC on high alert for the possibility of introduction of the disease.

FWC SOLICITATION ADDENDUM 4

QUESTION #9

Is the target primarily Florida residents or also residents near the Florida/Alabama border and Florida/Georgia border?

ANSWER #9

Florida residents are the primary audience.

QUESTION #10

Do you sense the primary audience is hunters and those that serve them?

ANSWER #10

Yes.

QUESTION #11

How do you currently educate audiences about CWD?

ANSWER #11

We have information on our website including FAQs and hunters are regularly emailed updates and fact sheets regarding CWD. We recently produced animated videos, which were promoted through agency social media channels.

QUESTION #12

How would you measure the success of this campaign? What are your KPIs?

ANSWER #12

Measurement methods for the success of this project have not yet been determined.

QUESTION #13

Is the request for pricing as a single ad buy fee for media placed along with a la cart for other services?

ANSWER #13

Media Types may include, but not limited to:

Direct Mail

Print Publications

Radio

Social media

Television

FWC SOLICITATION ADDENDUM 5

Respondents are encouraged to provide “a-la-carte” pricing for various outreach products and methods, one or more of which may be chosen by the FWC for fulfillment. The maximum grant award amount is $208,000. However, if the respondent elects to price their proposal as a single ad buy fee, it is not a disqualifying factor.

FWC SOLICITATION ADDENDUM 6

QUESTION #14

Where should company and managing staff bios be placed in the document?

ANSWER #14

Please review the solicitation document for instructions on submitting a response.

END ADDENDUM