Family Treatment Court Public Education and Awareness Campaign

The New Hampshire Judicial Branch (NHJB) is seeking a contractor to develop a comprehensive Family Treatment Court (FTC) Public Education and Awareness Campaign through a Request for Proposals (RFP) issued for Sullivan County. The procurement will run from May 1, 2025, to September 30, 2025, with potential contract extension, and focuses on creating a digital marketing strategy to educate the public and state policymakers about Family Treatment Courts. Key deliverables include developing a unique microsite, producing short videos and audio clips for digital marketing and social media promotion, and managing content throughout the contract term. The proposal will be evaluated on a 100-point scale, with 30 points allocated to vendor qualifications, 40 points for specifications and creative digital marketing strategy quality, and 30 points for cost. Vendors must be registered on www.sam.gov, comply with state and federal regulations, and demonstrate experience designing marketing campaigns for public entities. The proposal is due by May 8, 2025, with the NHJB reserving the right to conduct oral interviews or product demonstrations during the selection process.

The RFP does not explicitly mention specific set-aside designations or restrictions for disadvantaged enterprises. Vendors must have proven experience in public sector marketing campaigns and digital content creation, with a comprehensive understanding of creating awareness for judicial programs. While no incumbent vendor is identified in the provided documentation, the contract appears to be a new initiative for the New Hampshire Judicial Branch. The total budget will cover digital marketing production, paid advertising placement, microsite development, and hosting, though a specific dollar amount is not specified in the available materials. The NHJB will use a consensus evaluation approach, with the highest-scoring vendor recommended for contract negotiations. Potential contractors should be prepared to demonstrate expertise in digital marketing, content creation, and public education campaign strategies specifically tailored to judicial and governmental contexts.