addendum-1-rfp-nhjb-2025-03.pdf
PDF 161 KB Posted
- Solicitation number
- RFP NHJB 2025-03
- Issued by
- Sullivan County, New Hampshire
About this file
This is Addendum 1 to RFP NHJB-2025-03 issued by the State of New Hampshire Judicial Branch Administrative Office of the Courts for a Family Treatment Court Public Education and Awareness Campaign. The procurement seeks a contractor to develop and execute a comprehensive digital marketing and public education campaign focused on Family Treatment Courts, with deliverables including a microsite, short-form video and audio clips optimized for social media and paid digital advertising, and content management services. The campaign will primarily repurpose previously produced video content into shorter clips for distribution across digital platforms, with limited new creative development as needed. Proposals are due by May 8, 2025, at 11:59 PM, with project execution commencing on or after May 1, 2025, and concluding on September 30, 2025. The evaluation will be based on a 100-point scale: 30 points for vendor qualifications and experience, 40 points for specifications and creative digital marketing strategy quality, and 30 points for cost. The NHJB reserves the right to conduct oral interviews or product demonstrations during the selection process.
Pricing terms require vendors to submit a best and final offer as part of their proposal, though no specific budget ceiling is disclosed in the addendum. No incumbent vendor exists for this work, as this represents a new campaign initiative with no previous contractors or prior campaign spend. Vendors must be registered on www.sam.gov and comply with all applicable state and federal regulations. The addendum clarifies that review materials will be evaluated in color electronically via a private SharePoint platform, with QR codes acceptable for linking to multimedia samples. Vendors should limit their client reference lists to work completed within the past two years and are encouraged to propose their own approach regarding whether community management and social media engagement activities should be included within the scope of work, with the NHJB indicating its preference to focus most investment on paid messaging placement given the limited budget.
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Other files
| File | Type | Posted |
|---|---|---|
| Addendum_1_RFP NHJB 2025-03.pdf | ||
| rfp-nhjb-2025-03.pdf | ||
| RFP NHJB 2025-03.pdf |
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Text version
STATE OF NEW HAMPSHRIE
REQUEST FOR PROPOSALS
RFP Addendum 1
RFP NUMBER AND TITLE: RFP NHJB-2025-03
FAMILY TREATMENT COURT PUBLIC EDUCATION AND
AWARENESS CAMPAIGN
AMENDMENT DATE: April 24, 2025, 1:00 PM
PROPOSAL DUE DATE: May 08, 2025, 11:59 PM
RFP ISSUED BY: State of New Hampshire Judicial Branch
Administrative Office of the Courts
Unless specifically addressed below, all other provisions and clauses of the RFP remain unchanged.
Provided below are submitted written questions received and the NHJB’s answers
Question # Question Answer
1.
What is the total budget scope, or the not to exceed budget?
Best and final offer should be part of the proposal
2.
What creative, advertising, marketing or PR firm are you working with now?
not currently working with a PR firm
3.
Is there an incumbent? And if so, are they allowed to bid on this work?
There is no incumbent
4.
What total budget was spent on the last campaign? Or if it's easier, can you point me to the link with the public record?
There was no previous campaign
5.
What worked for you last time on the campaign?
There was no previous campaign
6.
Do you want any brand-new assets developed, totally fresh, brand new creative, not repurposed?
It is possible that some limited creative may be needed in terms of ways to package previously captured and produced video in shorter clips for a public awareness and educational campaign for social media and paid digital advertising that can also drive people to a microsite for more information about Family Treatment Court.
7.
Are you open to other promotional ideas for this campaign?
Yes
RFP NHJB-2025-03
FAMILY TREATMENT COURT PUBLIC
EDUCATION AND AWARENESS
CAMPAIGN
8.
Pg 10, Section IV. C. a & b.
Submissions are electronic, but it sounds like they will be printed for the review committee.
Will they be printed in color or black & white? Is there a way to share multimedia files like video samples since this is a digital project? If files are being printed, links won’t work. Is a QR code okay?
8a. The review team will review the applicants in color. Electronically in a private SharePoint
8b – QR code is fine
9.
Pg 17/Appendix C, section B Vendor qualifications and experience, c.
“A complete and unedited list of customers that vendor has completed case management services for, including the contact information for all listed customers. Provide the details of each project and its success progress.”
Does case management services mean any client work? And complete and unedited list for all time? Or is it in the past year or two?
We’ve been around more than 20 years and worked with lots of clients, do you really want a full list?
Yes, we are referring to a client list. We are fine with limiting the scope of the list to the last couple of years.
10.
Page 5- section D: contract term will begin
September 31 (30?), 2025, but Section 1, A.
Introduction says the project will commence on or after May 1, 2015 until Sept 30, 2025.
Can you confirm the dates the actual work will take place please?
The project will commence on or after May
1, 2025, and conclude on September 30, 2025.
11.
Page 6, Section II. A. We understand creative will be based on previously created content.
Will any completely new creative be expected? Or will it all be edits to existing?
Will community management- like replying to comments etc be part of the Scope of work?
The expectation is that most of the creative is contained in a previously produced video, but there is some possibility that limited new creative will be required. We leave it to the vendor to propose whether community management or social media engagement should be part of the scope of work. With a limited budget, our intent was to focus most of the investment in the placement of paid messaging.
RFP NHJB-2025-03
FAMILY TREATMENT COURT PUBLIC
EDUCATION AND AWARENESS
CAMPAIGN
12.
General/not page specific:
Is there a budget from previous years that could be used as a reference?
Best and final offer should be part of the proposal
13.
General/not page specific:
Is there an incumbent agency? Will they be eligible to submit a proposal for this?
Not currently working with a PR firm. We worked with a firm to produce the currently existing video that we hope to use shorter clips of for this campaign.
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