Digital Marketing Campaign and Enrollment Management

This state and local contract opportunity from North Carolina A&T State University (NC A&T) is seeking a vendor to provide digital marketing strategies and enrollment management services for the university's undergraduate, graduate, and PhD programs, including online offerings. The primary objective is to enhance NC A&T's digital presence and optimize admissions processes, particularly for its Historically Black College and University (HBCU) with over 14,000 students. The vendor will be responsible for expanding the university's multi-channel communications to prospective students throughout the admissions lifecycle, providing trackable metrics to calculate return-on-investment for digital marketing campaigns, and demonstrating significant experience working with enrollment management and admissions offices. The contract will be for an initial 3-year term with two 1-year renewal options. Vendors must submit pricing for the undergraduate, graduate, and PhD programs separately and demonstrate financial stability and HUB (Historically Underutilized Business) participation. Proposals will be evaluated based on criteria outlined in the Bonfire portal, and the bid opening date has been moved to September 23, 2024 at 3:00 PM.

The university has not established a budget for this project and is not providing any budget breakdown information. Vendors are expected to submit a total inclusive cost per year for the requested services. Departments are open to new marketing technology tools, and the option to exit the contract due to unmet enrollment targets applies only to the Graduate College portion. Specific data points such as current program page bounce rates, lead volumes, and application/enrollment rates are not currently available, but the university wants to track these metrics going forward.