Destination marketing organization (DMO) services

The City of College Park, Georgia is issuing Request for Proposal (RFP) 26-57 for comprehensive Destination Marketing Organization (DMO) services to promote the city and increase hotel occupancy, visitor spending, and economic activity. The selected vendor must provide strategic tourism marketing, convention and group sales, promotion of local assets, stakeholder coordination, and annual marketing plan development. Qualified firms must demonstrate expertise in tourism marketing and the ability to deliver measurable results through performance metrics and reporting. Evaluation criteria are weighted as follows: Marketing Strategy, Innovation, and Performance Measurement (25 percent); Experience and Qualifications (20 percent); Relevant Experience and Past Performance (20 percent); Performance Measurement, Innovation, and Reporting (15 percent); and Cost Proposal (20 percent). Proposals must be submitted electronically via BidNet Direct no later than May 29, 2026, at 3:00 PM EST. A non-mandatory pre-bid conference will be held virtually on May 22, 2026, at 10:00 AM EST, and questions must be submitted by May 25, 2026, at 12:00 PM EST. The contract will be awarded for an initial one-year term with options to renew for four additional one-year periods, with award made to the most responsive and responsible bidder regardless of cost.

The City of College Park offers a local preference policy providing up to three percent price preference for local vendors with a staffed, fixed physical location within College Park city limits for at least one year. All minority-owned, women-owned, and small business enterprises are encouraged to apply. The successful bidder must obtain and maintain specific insurance coverage within ten days of award, including Workers' Compensation Insurance, Business Auto Policy (minimum $1,000,000 per claim), Commercial General Liability Insurance ($2,000,000 per occurrence), and Professional Liability Insurance (minimum $1,000,000 per occurrence). Additionally, bidders must provide a bid bond of at least five percent of the bid amount, and the successful bidder must furnish performance and payment bonds equal to 100 percent of the contract amount. The City reserves the right to reject any or all bids and will accept or reject all bids within 90 days from the bid opening date. No incumbent vendor, existing budget range, or award value has been specified in the procurement documents.