Creative Services

The Detroit Transportation Corporation (DTC) is seeking a creative services agency to update and create brand materials for the Detroit People Mover (DPM), a fully automated transit system in downtown Detroit. The comprehensive procurement involves designing multiple creative deliverables, including train wraps for two cars, column wraps for cement columns, station domination wraps for 13 stations, car cards, marketing materials, envelopes, a destination "Wheel of Fun" map, service pins, Facebook campaign graphics, and an annual report. The contract will span one and a half years, from September 2024 through March 2026, with proposals due on Tuesday, September 3, 2024, at 5:00 PM EST. Evaluation criteria will comprehensively assess vendor capabilities, with 25 points for years of service, 20 points for work sample quality, 20 points for creativity and vision, 15 points for resume and background experience, 15 points for experience with municipalities/non-profit entities, and 5 points for pricing. Proposals must be submitted via Bidnet/MITN, with the DTC reserving the right to reject any or all submissions.

The RFP indicates openness to vendors from various locations, with no explicit set-aside designations or restrictions on respondent types. Out-of-state bidders are permitted, and business licensing can be obtained after award for non-local firms. The DTC has not established a fixed budget and will determine project budgets as they arise, expecting agencies to provide pricing for individual items and potentially include miscellaneous project hours to cover unforeseen creative needs. The selected agency will be responsible solely for design work, with DTC handling production, installation, and printing. Interviews may be conducted in-person or virtually, and proposals must remain valid for 120 days. References can be from any geographic area, provided they demonstrate similar work with public agencies. While specific contract value is not disclosed, the agency will seek a comprehensive creative services contract that allows flexibility for varied design requirements across multiple project types.