Q&A Document 5.pdf

Questions & Answers - 5

Solicitation RFP 8.15.24 - Creative Services

Buying Organization Detroit Transportation Corporation

No Question/Answer Question Date

Q13 Question: Direct costs

Please confirm the DTC will handle all production, installation, and printing.

Answer: The company selected is only responsible for the design of the ad/product we are seeking, not the production, installation or printing.

08/26/2024

Q14 Question: Travel costs

There is Travel listed in the Bid Form – could you provide examples of why the selected contractor would need to travel to DTC facilities?

Answer: There may be travel to the station or facility where the final product will be installed, so they understand the area it will be located, and they may need to get measurements to ensure their design will work.

08/26/2024

Q15 Question: On-site work

Is there any expectation for any of the work to be performed on-site at the DTC offices/facilities?

Answer: I don't foresee this happening unless they feel the need to do this so they can complete the assignment.

08/26/2024

Q16 Question: Project meetings

Will any meetings be needed for this project? Will any of these meetings need to be on-site or will virtual meetings be acceptable?

Answer: Yes, meetings will be needed for various reasons - to discuss the design, to get feedback and to ensure they have a complete understanding about what we need. Most meetings can be virtual, however there may be some meetings that require their presence.

08/26/2024

Q18 Question: RFP 8.15.24

How many case studies are recommended to include in the proposal?

Is the respondent responsible for social media maintenance & updates? What is included in FB management?

Answer: They will be provided with all the information regarding case studies.

Not usually, we have a company that is handling this, they would be responsible for the graphics/design only.

They do not need to do this.

08/26/2024

Q19 Question: Established Budget

Has a budget been established for this contract period? Even a ballpark figure would be helpful in our planning. Thank you!

Answer: The budget for each project will be determined as the projects are set up;

08/26/2024

No Question/Answer Question Date

Q20 Question: Proposal Section Requirements

Can you please clarify what the proposal section requirements are and/or what we are required to submit as our response in addition to the provided forms? Or are we simply to follow the evaluation criteria categories and provide responses based on those descriptions? I apologize if I missed something in my initial review of the RFP.

Answer: Requirements are Pricing of the items listed under statement of work and information listed under the evaluation criteria.

08/26/2024

Q21 Question: Budget/Scope

1. What is the budget for the project?

2. Will the station domination wraps replace the existing station artwork (e.g., tile work)?

3. Will the wraps be applied to all eleven People Mover trains?

4. Will there be advertisements on the sides of the cars?

5. The statement of work does not include a new brand. However, “branding materials” are referenced.

Is a rebrand part of the project?

6. How long will the artwork for the trains, stations, etc., be used?

Answer: The budget for each project will be determined as the projects are set up;

No, the station domination wraps will not replace the existing tile artwork. Any designs for wraps will be installed on selected areas of the station, example - windows, stairwell fronts, banners on the walls that do not have artwork, etc.

Each train wrap is individual to one train. Each train consists of 2 cars.

Yes, the wraps are limited to each side of the train.

This portion of the work involves updating the current brand materials and specific instructions will be given about what is expected.

The timeframe for a wrap is typically 30 days, however wraps can stay on for a longer period, for an additional fee, if the customer requests this.

08/27/2024

Q22 Question: Project Budget

What is the budget for the project?

Answer: The budget for each project will be determined as the projects are set up;

08/27/2024

Q23 Question: Existing Artwork

Will the station domination wraps replace the existing station artwork (e.g., tile work)?

Answer: No, the station domination wraps will not replace the existing tile artwork. Any designs for wraps will be installed on selected areas of the station, example - windows, stairwell fronts, banners on the walls that do not have artwork, etc.

08/27/2024

Q24 Question: People Mover Trains

Will the wraps be applied to all eleven People Mover trains?

Answer: Each train wrap is individual to one train. Each train consists of 2 cars.

08/27/2024

Q25 Question: Advertisements

Will there be advertisements on the sides of the cars?

Answer: Yes, the wraps are limited to each side of the train.

08/27/2024

Q26 Question: Rebranding

The statement of work does not include a new brand. However, “branding materials” are referenced. Is a rebrand part of the project?

Answer: This portion of the work involves updating the current brand materials and specific instructions will be given about what is expected.

08/27/2024

Q27 Question: Artwork Duration

How long will the artwork for the trains, stations, etc., be used?

Answer: The timeframe for a wrap is typically 30 days, however wraps can stay on for a longer period, for an additional fee, if the customer requests this.

08/27/2024

Q28 Question: Incumbent Agency

Is there an incumbent agency for this project?

Answer: There is no incumbent agency for this project.

08/27/2024

Q29 Question: Detroit Agency

Will Detroit-based agencies be given priority for this bid?

Answer: We will review all submissions.

08/27/2024

Q30 Question: DTC Statistics

1. What are the busiest stations for entry and exit for The People Mover?

2. What are the highest ridership times and what day of the week?

3. What are the demographics of the DTC workforce? ridership?

4. Can DTC provide statistics on its ridership use (i.e. use to commute to work, use for leisure activities, etc.)

Answer: This portion of the work involves updating the current brand materials and specific instructions will be given about what is expected.

08/27/2024

Q31 Question: RFP Additional Information

1. How often is DTC looking to change out the wraps per fiscal year?

2. What are the most successful top 3 campaigns The People Mover has run in the last decade?

Answer: The number of events we have in a year fluctuates and we will try to prepare a listing at the initial meeting with the company hired.

08/27/2024

Q32 Question: brand guide and assets

Will the Detroit People Mover provide brand guides, logo and other assets for the firm creating the new materials? Or are we expected to create a new logo/branded look and feel for the new items in your list of deliverables?

Answer: The company we hire for the Creative Services will be responsible for the design only.

08/27/2024

Q33 Question: FB Campaign Graphics/Management

Hello. I have a few questions regarding the "management" aspect of the Facebook (FB) Campaigns:

1. Do you desire us to create & manage the marketing campaigns themselves (including content creation), or are we simply responsible for designing the creative for them (with you providing the content)?

2. In addition to designing the creative, are we responsible for uploading/posting to your FB account(s) on your behalf?

3. If posting to your FB account(s), are we only responsible for posting content, or do we need to manage the full social media account itself (ie. posting, responding to comments, managing engagement, etc.).

4. Does this only apply to Facebook, or will it also include other platforms (e.g., Google Ads, Instagram, etc.)?

Simply, I would like to know if any desired marketing and/or social media management services are involved beyond the creative design to support these campaigns.

Answer: In most situations with FB, no management will be required as we are working with a company that is handling this for us. The company we hire for the Creative Services will be responsible for the design only.

These would be graphics only.

08/28/2024

Q34 Question: Station Domination Wraps

Do all 13 stations use the same station wrap design during an event (1 design total), or does each require a separate, unique design (13 total designs)? Simply, how many unique designs do you usually require every time this is needed for an event, etc? Is this the same for the column wraps as well?

Answer: Each train wrap is individual to one train. Each train consists of 2 cars.

08/28/2024

Q35 Question: RFP # 8-15-2024

The Train Wraps, Column Wraps, Station Domination Wraps, and Car Cards do not indicate a quantity for the duration of the contract. Are you looking for per unit hours and pricing for those deliverables since we don't know how many will be requested within the 18 month contract?

Answer: Please review previous answers provided

08/29/2024

Q36 Question: Pricing and deliverables

It is difficult to create a price estimate for many of the items without fully understanding all the specs for each piece. Below are some of our questions related to that:

Would we need to create multiple designs for each of these throughout the contract based on events that come and go during the year? If yes, how many events would that be?

• Train Wraps* - 2 cars make up one train.

• Column wraps* - Cement columns, ~4’ diameter,

• Station Domination Wraps* - 1 per station - 13 stations total.

• Car Cards* - Translucent and laminated, cards are ~11” x 28”

• Update/create Marketing materials as needed, ex: Station Guides, Pocket Maps.

How many pages are each?

What size?

Do we also need to write copy and proofread the materials?

Would these be for print or online only?

• Envelopes - #10 and 9”x 12”

Is this a one-time design need?

• Service pins for various years of service — 5, 10, 15, 20, 25, 40

Is this a one-time project or will there be more during the contract?

• FB Campaign graphics ~ 5 per fiscal year.

Are these still graphics only or would there be expectation of video or animation?

• Destination “Wheel of Fun” Map

How many pages?

What size?

Do we also need to write copy and proofread the materials?

Is this for print or is it online only?

• Annual Report –

How many pages?

What size?

Do we also need to write copy and proofread the materials?

Will there need to be financials included in the booklet?

Is there a separate art budget for photos or illustration, if needed?

Is this for print or is it online only?

• Miscellaneous items that may arise from new events/experiences created.

It's difficult to create an estimate for something that is this vague. Should we submit a certain number of hours and an hourly rate to allow for potential projects?

08/29/2024

Answer: Yes, we will update as events come up. We will meet and provide what we need and the timeframe we need them to produce the design.

The number of events we have in a year fluctuates and we will try to prepare a listing at the initial meeting with the company hired.

The four (4) items listed below are dependent on how many of each item are sold. When an item is sold, specific information will be provided based on the needs of the Advertiser.

For the next two (2) items, the specific information will be provided at the time the project is needed. In most projects the copy will be provided. I would expect that they would proofread all designs created with copy to ensure there are no misspelled words. These items will be for both print and online.

This is a one time project.

These would be graphics only.

This is not a booklet, it is a flat, poster like map.

It would be for print and may be posted on our website.

This has yet to be determined.

Most likely

No, it should all be included however most photos will be provided.

Both

In past bids solicited, companies would provide both. This is a decision they should make.

Q37 Question: Train Wraps

How many unique train wraps are needed?

Answer: Each train wrap is individual to one train. Each train consists of 2 cars.

09/03/2024

Q38 Question: Column Wraps

How many unique column wrap designs are needed?

Answer: Please review previous answers provided

09/03/2024

Q39 Question: Station Wraps:

Are all of the 13 station wraps a unique design or do we just need to fit the same design to each station's unique template? OR do you only need 1 station designed and the wrap company fits the design to the other stations?

Answer: Each train wrap is individual to one train. Each train consists of 2 cars.

09/03/2024

Q40 Question: Car Cards:

How many unique Car Card designs are needed?

Answer: For the next two (2) items, the specific information will be provided at the time the project is needed. In most projects the copy will be provided.

09/03/2024

Q41 Question: Update/create marketing materials:

Can you add details to this as it is too vague to estimate? Or should it just be our hourly rate?

Answer: Pricing should be presented for individual items. We're looking for average pricing. We included misc to hopefully cover related projects that may come up.

09/03/2024

Q42 Question: Update/create marketing materials:

What materials will need to be updated?

Answer: Please review previous answers provided

09/03/2024

Q43 Question: Update/create marketing materials:

What updates are needed for the materials?

Answer: Please review previous answers provided

09/03/2024

Q44 Question: Update/create marketing materials

What materials will need to be created?

Answer: Please review previous answers provided

09/03/2024

Q45 Question: Update/create marketing materials

Please describe in detail the materials to be created

Answer: Please review previous answers provided

09/03/2024

Q46 Question: Update/create marketing materials:

What size, format and number of pages or panels is a station guide?

Answer: Please review previous answers provided

09/03/2024

Q47 Question: Update/create marketing materials:

Will pocket maps need to be created or updated?

Answer: Please review previous answers provided

09/03/2024

Q48 Question: Update/create marketing materials:

What size, format and number of pages or panels is a pocket map?

Answer: Please review previous answers provided

09/03/2024

Q49 Question: Destination "Wheel of Fun" Map:

Is this 1 map or 13 different maps?

Answer: One map for showing the stations.

09/03/2024

Q50 Question: Destination "Wheel of Fun" Map:

Will a master map be provided for the points of interest?

Answer: Master map can be provided

09/03/2024

Q51 Question: FB Campaign Graphics/Management:

What does the management portion of this line item entail? Or are we just creating 7-8 graphics for FB?

Answer: Designing graphic for a FB campaign

Managing a paid FB campaign - these would not be a norm

09/03/2024

Q52 Question: Annual Report:

Is this an update to an existing document?

Answer: There is no update to the existing document

09/03/2024

Q54 Question: Annual Report:

Is there anything else required besides a print-ready PDF?

Answer: Please review previous answers provided

09/03/2024

Q55 Question: Station Domination Wraps

I understand that the 13 Station Domination Wrap Campaigns will vary depending on the needs of the company purchasing the ad space. However, without specific details on ad specs, photography needs, copywriting requirements, and the number of ad spaces per campaign, it's challenging to provide an accurate estimate. Could you share any additional information or clarification on these variables?

Answer: Please review previous answers provided

09/03/2024

Q57 Question: Facebook Campaigns

Regarding the Facebook Campaigns, could you clarify if the ~5 per fiscal year refers to full campaigns or individual posts? Additionally, will our responsibilities include developing the content strategy, creating images and copy, and managing the posting process? If so, does "management" also entail handling engagement and interactions with the audience?

Answer: In most situations with FB, no management will be required as we are working with a company that is handling this for us. The company we hire for the Creative Services will be responsible for the design only.

09/03/2024

Q58 Question: Submission Deadline

Do you anticipate the proposal deadline being extended again in light of the Q&A answers being delayed?

Answer: Question period ends 9/5/2024

09/04/2024

Q59 Question: Design Variations

For designs on each deliverable (train cars, columns, station.) does each design need to be different, or will they all be the same for each wrap in all locations?

Answer: Please review previous answers provided

09/04/2024

Q60 Question: Social Campaign Management

For social campaign management, are you looking to run paid ads that will require a budget for social advertising media spend in the proposal that is implemented and managed by the awarded agency?

Answer: In most situations with FB, no management will be required as we are working with a company that is handling this for us. The company we hire for the Creative Services will be responsible for the design only.

09/04/2024

Q61 Question: Campaign Design Updates

For the 5 campaign updates, will each update need new designs across every deliverable (wraps, print, social), or is this strictly for social design?

I.e., all designs for wraps, print and other deliverables will just be designed and implemented once throughout the contract period?

Answer: Please review previous answers provided

09/04/2024

Questions & Answers - 5