Communication and Marketing Svcs - District 5 (Louisville)

The Kentucky Transportation Cabinet (KYTC) District 5 in Louisville is seeking a communication and marketing services contractor through a Request for Proposal (RFP) for comprehensive public information support on major transportation infrastructure projects. The selected vendor will provide strategic communication planning, creative development, video production, social media management, stakeholder engagement, and other communication support services under the direction of the District 5 Public Information Officer. Specific deliverables include developing a unified brand identity, creating marketing materials and videos, managing digital and social media content, producing maps and detour visuals, coordinating special events, and providing periodic performance reporting. The RFP involves four service categories with estimated hours: Project Management Services (100 hours), Senior Marketing Services (1,500 hours), Spokesperson Services (1,500 hours), and Junior Marketing and Other Communication Support Services (3,600 hours). Proposal evaluation will use a 1,200-point maximum scoring system, with 800 points for the technical proposal (covering project manager experience, spokesperson experience, technical approach, and capacity), 200 points for the cost proposal, and an optional 200 points for oral presentations. Written questions were due by December 5, 2025, and final proposals are due by 2:00 PM Eastern Time on December 23, 2025, with an anticipated contract period from January 20, 2026, through June 30, 2026.

The procurement does not specify explicit set-aside designations or restrictions for disadvantaged enterprises. Vendors must be registered with the Kentucky Secretary of State and carry professional liability insurance with a minimum of $1,000,000 per claim, as well as Kentucky workers' compensation insurance. The Commonwealth reserves the right to renew the contract for up to two additional two-year periods, subject to approval by the Finance and Administration Cabinet and the Legislative Research Commission's Government Contract Review Committee. Mileage will be reimbursed at rates determined by the Finance Cabinet, and actual media buy costs will be separately reimbursed. No minimum use of contract services is guaranteed, and the Commonwealth retains the right to reject any or all proposals. While specific budget ranges are not explicitly stated, the hourly rate-based proposal suggests significant flexibility in potential contract value. All proposals must be submitted electronically through Kentucky's Vendor Self Service System and must remain valid for a minimum of six months after the proposal due date.