PUR 7776_Beta II Marketing Corp.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: Beta II Marketing Corp (Bravo) Short description of the commodity or service desired: "Fresh from Florida" Grocery Retailer Marketing Program.

CONTACT

Name: Edward Rondeau Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahasseee, FL 32399 Telephone: (850) 617-7181 Email: Procurement@FDACS.gov

Internal tracking number, if any: SS 26 27 45

Date posted: September 11, 2026 Last day for receipt of information: October 2, 2026

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80141600 - Sales and business promotion activities 80171702 - Brand promotion and management services

Quantity or Term (as appropriate):

Date of execution through June 30, 2027

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The Division of Marketing and Development intends to purchase promotional advertising for the "Fresh From Florida" brand through its grocery retailer marketing partnership with Beta II Marketing Corp (Bravo). This includes promote Florida agricultural products through featuring the "Fresh From Florida" logo in Bravo's and C-Town's circular advertisements and placing a Florida commodity on-ad; in-store signage featuring the "Fresh From Florida" on shelves and in displays to identify Florida product; develop and execute a fully integrated, multi-faceted in-store and digital promotional campaign to promote "Fresh From Florida" through website

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

advertisements, social media posts, geo-targeted push notifications to shoppers, in-store signage, and in-store radio messaging.

Intended Single Source:

Beta II Marketing Corp (Bravo)

Estimated Dollar Amount:

Approximate Contract Amount: $130,000.00 Approximate Amount up to: $150,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Beta II Marketing is the exclusive provider of marketing services to Bravo and C-Town stores, offering marketing, merchandising, and retail technology solutions to those grocery retail store banners. Bravo grocery stores are a full service and independently owned supermarket chain, best known for their diverse and ethnically-focused array of product offerings, centered in high density Hispanic populations in Metro New York City and in Florida. C-Town grocery stores are a network of independently owned and operated chains, concentrated in the Metro New York City area. They are the only known vendor able to:

1. Plan, print, and publish in print and online Winn-Dixie's weekly sale flyers featuring the "Fresh From Florida" logo next to Florida product on-ad.

2. Plan, print, and distribute in-store signage with the "Fresh From Florida" logo to all its individual store locations.

3. Develop and execute a fully integrated in-store and digital marketing campaign, including website advertising, social media posts, in-store signage and radio, and geo-targeted push notifications, all featuring the "Fresh From Florida" logo.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Daniel Murphy, Development Representative, Division of Marketing and Development Whitney Lett, Development Representative Supervisor, Division of Marketing and Development Yolanda Roundtree, Chief, Bureau of Seafood and Agriculture Susan McKinley, Director, Division of Marketing and Development Stephanie Bergozza, Purchasing Director II, Division of Administration Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A- 1.045, Florida Administrative Code, and section 120.57(3), F.S.