PUR 7776_Associated Wholesale Grocers, Inc..pdf
PDF 103 KB Posted
- Attached to
- Associated Wholesale Grocers, Inc.
- Solicitation number
- SS-16938
- Issued by
- Leon County, Florida
About this file
This is a Description of Intended Single Source Purchase (PUR 7776) issued by the Florida Department of Agriculture and Consumer Services' Division of Marketing and Development. The agency intends to procure promotional advertising services from Associated Wholesale Grocers, Inc. (AWG) for the "Fresh from Florida" Grocery Retailer Marketing Program. The services include planning, drafting, and publishing weekly online sale flyers featuring Florida agricultural products; designing, printing, and distributing in-store signage to AWG locations; coordinating in-store promotions across all AWG stores; planning and publishing vendor-specific publications for in-store and mail distribution to customers; and planning and publishing social media content on AWG official social media accounts. The contract term extends from the date of execution through June 30, 2027. The deadline for prospective vendors to submit information regarding their ability to provide these services is October 2, 2026, with the notice posted on September 11, 2026, for a minimum 15-business-day advertisement period.
The estimated contract amount is approximately $70,000, with an approximate cap of $100,000. AWG is identified as the sole known source capable of performing these services due to its operational structure, ability to coordinate activities across multiple locations, and existing relationship with Florida retail markets. The justification for single-source procurement emphasizes that only AWG has the integrated capability to manage flyer creation, in-store signage distribution, promotional coordination across all locations, vendor-specific publication planning, and social media management. Prospective vendors may submit information to Edward Rondeau at the contact address provided; the agency will review any submitted information and provide written notice of its final determination regarding the single-source decision in accordance with Florida Administrative Code and Florida Statutes.
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Text version
PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.
DESCRIPTION OF INTENDED
SINGLE SOURCE PURCHASE
(PUR 7776)
AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES
TITLE: Associated Wholesale Grocers, Inc.
Short description of the commodity or service desired: "Fresh from Florida" Grocery Retailer Marketing Program
CONTACT
Name: Edward Rondeau Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399 Telephone: (850) 617-7181 Email: Procurement@FDACS.gov
Internal tracking number, if any: SS 26 27 44
Date posted: September 11, 2026 Last day for receipt of information: October 2, 2026
This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.
Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):
80141600 - Sales and business promotion activities 80171702 - Brand promotion and management services
Quantity or Term (as appropriate):
Date of execution through June 30, 2027
Requestor (division, bureau, office, individual, as appropriate):
Division of Marketing and Development
Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):
The Division of Marketing and Development intends to purchase promotional advertising for promotions with Associated Wholesale Grocers, Inc (AWG) authorized use of the “Fresh From Florida” logo in AWGs’ circular advertisements with featured Florida-grown commodities, in store signage identifying Florida products on shelves and displays using the “Fresh From Florida” logo, and digital promotion of Florida commodities on AWGs’ website and social media platforms featuring the “Fresh From Florida” logo. Pursuant to section 570, F.S., the Department is authorized to promote agricultural products including advertising via promotions, PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.
print, television, and digital media. All promotional use of the “Fresh From Florida” logo must comply with department rules and be coordinated through authorized partners.
Intended Single Source:
Associated Wholesale Grocers, Inc. (AWG)
Estimated Dollar Amount:
Approximate Contract Amount: $70,000.00 Approximate Amount up to: $100,000.00
Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):
Associated Wholesale Grocers, Inc. operates multiple stores throughout the United States with a strong presence in Florida. Associated Wholesale Grocers, Inc. is the only known source able to:
1. Plan, draft, print, and publish weekly online Associated Wholesale Grocers, Inc. sale flyers featuring Florida agricultural product on ad.
2. Plan, print, and distribute in-store signage to individual Associated Wholesale Grocers, Inc.
stores.
3. Coordinate in-store promotions with all its individual Associated Wholesale Grocers, Inc.
store.
4. Plan, publish, and print any vendor-specific publications for distribution in-store and/or by mail to Associated Wholesale Grocers, Inc. customers.
5. Plan and publish social media posts on Associated Wholesale Grocers, Inc. official social media accounts
Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):
Jonathan McDaniel, Development Representative, Division of Marketing and Development Whitney Lett, Development Representative Supervisor, Division of Marketing and Development Yolanda Roundtree, Chief, Bureau of Seafood and Agriculture Susan McKinley, Director, Division of Marketing and Development Stephanie Bergozza, Purchasing Director II, Division of Administration Joey B. Hicks, Director, Division of Administration
Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A- 1.045, Florida Administrative Code, and section 120.57(3), F.S.
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