RFX 3150006855 INTENT TO AWARD_.pdf
PDF 340 KB Posted
- Attached to
- 1464-26-R-RFQP-00001-V01
- Solicitation number
- 3150006855
- Issued by
- Mississippi
About this file
This is a Notice of Intent to Award document issued by the Mississippi Department of Wildlife, Fisheries, and Parks, in conjunction with the Mississippi Department of Finance and Administration, regarding a Request for Qualifications (RFQ) for Media Buying Agency Services. The RFQ sought qualified media buying agencies to support statewide and regional digital marketing efforts, including strategic planning, purchasing, and placement of digital advertising across social media, display, streaming video, and radio with digital components. The qualifications opening was held on July 27, 2026, with fourteen vendors submitting responses. Nine offerors were determined to be non-responsive and excluded from evaluation, while four responsive and responsible offerors advanced to evaluation, with the top three participants proceeding to live demonstrations scheduled for August 14, 2026. Miles Partnership was selected as the intended awardee with the highest cumulative score of 100 points, based on evaluation criteria consisting of Technical Qualifications (30%), Management and Service Delivery (20%), Live Demonstration (15%), and Cost (35%). The contract carries a fixed not-to-exceed value of $600,000 over a 36-month initial term with no renewal options, representing an anticipated annual media spend of $200,000.
The Notice of Intent to Award was issued on September 21, 2026, with a three business-day window for offerors to submit written requests for reconsideration in accordance with OPSCR Rule 6.9.3. Primary campaign objectives include increasing hunting and fishing license sales, boosting Mississippi State Park online reservations, increasing Mississippi Natural Science Museum online ticket sales, and enhancing agency brand awareness. All compliant offerors received full cost points under the fixed budget ceiling, making cost evaluation uniform across respondents. No incumbent provider was identified, and no set-asides or preferences applied; both in-state and out-of-state agencies were eligible. Offerors were required to demonstrate at least ten years of experience in media buying and digital advertising services, provide three relevant client references, identify a primary account representative, and be legally authorized to conduct business in Mississippi.
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Text version
STATE OF MISSISSIPPI
Tate Reeves, Governor
Mississippi Department of Wildlife, Fisheries & Parks Lynn Posey, Executive Director
NOTICE OF INTENT TO AWARD
EVALUATION COMMITTEE REPORT
September 21, 2026
Media Buying Agency Services
RFQ Number: 3150006855
The Mississippi Department of Finance and Administration (DFA) issued a Request for Qualifications (RFQ) for Media Buying Agency Services on behalf of the Mississippi Department of Wildlife, Fisheries, and Parks
(MDWFP) to support its statewide and regional digital marketing efforts. The qualifications opening was held on Monday, July 27, 2026. Fourteen (14) vendors submitted qualifications in response to this RFQ. The following offerors were determined to be non-responsive and, therefore, were not evaluated:
• (amp)
• Decipher People, Inc
• Digital Reach
• Fahrenheit Creative Group
• Intrinsic Media
• Left Hand Agency
• Moore Media Group
• Strategic Digital Services
• The Focus Group
• Vayu Media
The remaining four (4) offerors were deemed responsive and responsible and were evaluated. Offerors are ranked below in order of highest overall score. The minimum qualifying score to advance to Part Two-Live
Demonstrations was 75 points.
Written Evaluation
Rank Offeror Name Technical
Score
Management
Score
Cost
Score
Live
Demonstration
Score
Overall Score
1 Miles Partnership 30 20 35 15 100
Advance Travel &
Tourism 29 12 35 9 85
3 Ad5 30 7 35 72
Karsh Hagan
Madden
28.67 6 35 69.67
The Mississippi Department of Wildlife, Fisheries, and Parks hereby issue this Notice of Intent to Award a contract to Miles Partnership based on the evaluation of the offerors’ written proposals and live demonstrations in accordance with the evaluation criteria established in the RFQ. Miles Partnership received the highest cumulative score.
STATE OF MISSISSIPPI
Tate Reeves, Governor
Mississippi Department of Wildlife, Fisheries & Parks Lynn Posey, Executive Director
Evaluation Committee Members and Advisors
Name Job Title Member or
Advisor
State Employee or
Non-State Employee
John Lee, III Procurement Officer Member State Employee
Candice Webster Procurement Team Lead Member State Employee
Kontessa Gilliam-Rice Deputy Chief Financial Officer Advisor State Employee
Jeremy Bass Director of Marketing and
Communications Member
State Employee
Charlton Ward Multimedia Specialist
Supervisor Member
State Employee
The complete terms, conditions, and scope of services governing this contract are detailed in RFQ Number
3150006855 and the associated Agency Procurement File, which is available for public inspection on the
MDWFP website at: https://www.mdwfp.com/bid-opportunities.
Any offeror who responded to this RFQ may submit a written request to reconsider MDWFP‘s decision in accordance with OPSCR Rule 6.9.3 Request for Reconsideration of the Intent to Award within three (3) business days of the issuance of the Notice of Intent to Award. It is the sole responsibility of the requesting offeror to ensure the request is timely received by all required parties. Failure to timely request reconsideration in compliance with Section 6.9.3 results in waiver of any claim an offeror may have as to the Agency's decision to award the contract.
MDWFP and DFA thank all vendors who participated in this solicitation for the time and effort put forth in submitting their qualifications. We appreciate your interest in providing services to the state of Mississippi and encourage you to respond to future opportunities.
John T. Lee III
Procurement Officer https://www.mdwfp.com/bid-opportunities
File details come from the government source that posted it. Updated .