WIARNG Non-Commercial Sustainment Advertising (NSCA) TV and Radio Advertising
Award Notice Posted
- Solicitation number
- W912J2-24-C-0002
- Agency
-
Wisconsin National Guard
Army National Guard, Department of Defense
- Awarded
- to Wisconsin Broadcasters Assn Inc.
- Set-aside
- No set-aside
Opportunity facts
- Contract number
- W912J2-24-C-0002 Federal contract award
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Madison, Wisconsin 53703, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Wisconsin Army National Guard awarded a contract to the Wisconsin Broadcasters Association Inc. for $929,988 on February 23, 2024 to support the WIARNG's Strength Management mission through the Non-Commercial Sustainment Advertising program. This will be accomplished by broadcasting WIARNG radio and television announcements through member TV and radio stations of the state broadcasting agency, thereby increasing public awareness of the National Guard, clarifying its mission, and improving its public perception to enhance recruiting efforts. The broadcasts are mandated to be conducted through the state broadcasting agency in accordance with National Guard regulations.
Notice text
The purpose of this contract is to help support the Wisconsin Army National Guard (WIARNG) Strength Management mission. WIARNG will use the Non-Commercial Sustainment Advertising (NCSA) program to broadcast its radio and television announcements in an affordable manner. Broadcasted advertisements increase public awareness of the ARNG, clarify public understanding of the National Guard’s mission, and improve the public’s perception of WIARNG. More importantly, use of a consistent, high-quality, nationwide message enhances the Guard’s image in the minds of potential recruits and their influencers, resulting in qualified recruitment leads. WIARNG is mandated by National Guard Bureau to advertise NCSA and PEP requirements through the State Broadcasting Agency (SBA) as TV and radio stations that are members of the state SBA donate the air time through public service announcements.
This is In Accordance With NGR 601-1 paragraphs 7-7, 7-9, and 7-12.
Awarded contract W912J2-24-C-0002 to WISCONSIN BROADCASTERS ASSN INC for 929988.00 on 2024-02-23.
Files
| File | Type | Posted |
|---|---|---|
| NCSA-JA-Sole Source Wisconsin RRBN CACF Signed1_Redacted.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| This notice | Award Notice | |
| WIARNG Non-Commercial Sustainment Advertising (NSCA) TV and Radio Advertising | Special Notice |
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