Non-commercial sustainment advertising-TV and radio advertising for the wiarng
Ended Definitive Contract Awarded Last action
- Contract number
- W912J224C0002
- Awardee
-
Wisconsin Broadcasters Assn Inc. UEI GZ4PDEDUES54
- Awarding agency
-
Wisconsin National Guard
Army National Guard, Department of Defense
- Obligated
- $309,996
Award facts
- Opportunity
-
- WIARNG Non-Commercial Sustainment Advertising (NSCA) TV and Radio Advertising Special Notice · W912J224R0001 · Posted Feb 14, 2024
- Contract value 33% obligated
-
- $309,996.00 Current, with exercised options
- $929,988.00 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Madison, WI 53703, USA
Award details come from SAM.gov/FPDS.
About this award
The Department of the Army Wisconsin Army National Guard awarded a $929,988.00 Definitive Contract to the Wisconsin Broadcasters Association, Inc., a non-profit organization, for Non-Commercial Sustainment Advertising services, including television and radio advertising to support the Wisconsin Army National Guard's recruiting and retention efforts. The contract was awarded on March 1, 2024 and has a period of performance from March 1, 2024 to February 28, 2027. The contract was not set aside for any specific business type. The purpose of the contract is to distribute public service announcements and paid advertisements targeting the 17-24 and 25-35 year-old demographics in Wisconsin to promote the National Guard's recruiting resources and website.
Quick answers
Who was awarded contract W912J224C0002?
W912J224C0002 was awarded to Wisconsin Broadcasters Assn Inc. by Wisconsin National Guard (Army National Guard) on March 1, 2024.
How much is contract W912J224C0002 worth?
The government has obligated $309,996 on W912J224C0002. Its potential value, with all options, is $929,988.
Was contract W912J224C0002 competed?
The extent of competition for W912J224C0002 was not competed under sap. The government received 1 offer.
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