WA ANG Recruiting Sole Source for Movie Theater Advertising
Awarded Limited / Sole Source Justification Posted
- Solicitation number
- W50S9E26PA001
- Agency
-
Army National Guard
Department of the Army, Department of Defense
- Set-aside
- No set-aside
Opportunity facts
- Contract number
- W50S9E26PA001 Federal contract award
- Awardee
- National Cinemedia, LLC
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Camp Murray, Washington 98430, United States
- Points of contact
-
- Ryan Dugan 194.wg.fal.msc.contracting@us.af.mil
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army National Guard has awarded a sole-source contract to National CineMedia LLC for a 15-second theatrical advertisement campaign supporting military recruiting activities in Washington State, with a contract value of $25,000 on a firm fixed price basis.
The justification cites 10 U.S.C. 2304(a)(1) and 41 U.S.C. 3304(a)(1) as implemented in FAR 6.302-1, only one responsible source, on the basis that NCM maintains sole proprietary rights to advertisements in the specified theaters. Market research confirmed no alternative avenues for obtaining advertising in the requested theaters. The campaign will run across 32 theaters with 371 screens, delivering 52,000 advertisement spots and approximately 1.116 million impressions over a five-week period. The contracting activity is the 194th Military Support Center in Washington, with the requiring activity being WA ANG HQ R&R. The Contracting Officer, MSgt Ryan Dugan, certified the justification as accurate and complete on March 17, 2026, and determined the anticipated cost to be fair and reasonable. Funding is through O&M Air appropriations under local control number W50S9E26QRD02. Contract award was issued April 14, 2026.
Notice text
This is a notification of a sole source acquisition for advertising on select movie theaters in Washington State for military recruiting activities. Advertising at the theaters are contolled by a single company National CineMedia LLC.
Awarded contract W50S9E26PA001 to unknown vendor for unknown amount on 2026-04-14.
Files
| File | Type | Posted |
|---|---|---|
| I.A.02Limited Competition Justification Recruiters advertising signed.pdf |
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