Varsity Group Billboard Advertising

The Iowa Air National Guard is conducting a sole-source procurement for LED billboard advertising services at multiple Iowa high schools through solicitation W50S7125QA003. The Department of the Army National Guard seeks digital billboard advertising in high school gyms and stadiums including locations in Ankeny, Clarke, Des Moines, Newton, Prairie City, and Winterset, with advertisements rotating every 15 seconds during sporting events and Iowa Air National Guard ads appearing approximately every 5 minutes. The contract requires a minimum of 200,000 total monthly impressions and monthly reporting of impression numbers and user demographics through Wide Area Workflow (WAWF) by the 7th of each following month. The contractor must provide all personnel, equipment, tools, materials, supervision, and quality control necessary to perform the advertising services as specified in the Performance Work Statement. Offers are due by August 11, 2025 at 11:00 AM, with the performance period running from August 18, 2025 to June 30, 2026.

This procurement is designated as a sole-source award to Varsity Group, justified under the Multiple Award Schedule Program authority 8.405-6(a)(1)(i)(B) as the only source capable of providing the required level of quality for LED billboard advertising in these specific Iowa high schools. Market research confirmed Varsity Group as the exclusive vendor for gym and stadium LED billboard advertising at the targeted educational facilities after conducting online research and directly contacting multiple schools. The contract spans 11 months of advertising services with a firm fixed price arrangement, though specific award values are not disclosed in the available documentation. Performance will occur across multiple Iowa high school locations including Ankeny, Ankeny Centennial, Dallas Center-Grimes Community School District, Prairie City Monroe, and Valley. The procurement falls under NAICS code 541810 for Advertising Agencies and is administered by the Mission Support Flight located at 3100 McKinley Ave, Des Moines, Iowa.