Recruiting and Retention Services Questionaire.docx

Recruiting and Retention Services Questionnaire

Company Name:

SAM UEI:

Small Business under NAICS 541613, YES or NO:

($19,000,000 size standard for small businesses)

Please answer YES or NO to each of the following statements. YES, indicates that your company can perform the service. NO, indicates that your company cannot perform the service. Questions for clarity can be asked about any statement. Questions inquiring about specific solicitation requirements will not be answered.

Ability to provide a program manager to oversee all aspects of a recruiting and retention marketing program, including lead management system development, marketing campaign execution, and training and consultation. Please answer YES or NO

Ability to provide the management of a recruiting and retention marketing program, coordinate marketing initiatives, and provide monthly reports on campaign progress and effectiveness. Please answer YES or NO

Ability to provide monthly reports to the Government that include relevant Key Performance Indicators (KPIs). Please answer YES or NO

Ability to provide the Government with a return on investment (ROI) analysis at the end of the fiscal year (annually by September 30) to evaluate the performance of the recruiting and retention program elements and the overall success. Please answer YES or NO

Ability to provide training and ongoing guidance to the Government to optimize recruiting and retention campaign effectiveness and provide insights into the industry’s best practices and emerging trends. Please answer YES or NO

Ability to provide a minimum of two (2) online training sessions to Government marketing staff and recruiters. Please answer YES or NO

Ability to provide, at a minimum, a monthly one-hour consulting session for the Government via Microsoft Teams. Please answer YES or NO

Ability to provide two (2) two-day in-person training and consulting sessions for twenty (20) Government employees annually at the Defense Supply Center of Richmond. Please answer YES or NO

Ability to provide the Government with market research, mapping, and analytics support using GIS analytic best practices to visualize, analyze, and interpret the geographic data within 45 days of the Government’s request. Please answer YES or NO

Ability to provide the Government with a spreadsheet(s) of all data used, a written report that includes key findings and recommendations, and an online briefing for analytic studies used for marketing services. Please answer YES or NO

Ability to conduct a recruiting marketing analysis that analyzes VA ARNG production data and key demographic data at the TEAM and RSID Level, identifies trends, strengths, weaknesses, opportunities, and threats within 45 days of the Government’s request. Please answer YES or NO

Ability to perform two (2) additional GIS analytic studies to help support the recruiting needs of VA ARNG regarding the following types of analytic studies: Market Share Analysis, Armed Services Vocational Aptitude Battery (ASVAB)/Armed Forces Qualification Test (AFQT) Analysis, Missioning Analysis, End Strength Analysis, Retention Analysis, Recruiting Station Identification Designator (RSID)/Territory Rebalancing, Storefront Analysis, and Unit Location Analysis. Please answer YES or NO

Ability to create a minimum of four (4) custom maps for the Government to support VA ARNG recruiting needs and provide high resolution PDF Files for printing. Please answer YES or NO

Ability to develop and implement a marketing strategy for the Government that incorporates market research and analytics, provides tools and training for recruiters, and employs targeted marketing for lead generation. Please answer YES or NO

Ability to assign a primary point of contact to provide ongoing support and answers to marketing-related questions held by the Government. Support would include weekly status meetings via a government-approved platform such as Microsoft Teams, support the development and refinement of marketing strategies and annual plans, assist with media planning and execution, coordinate the creation and delivery of training materials, provide point-of-view analyses, and review quarterly performance data to adjust strategies in alignment with evolving recruitment needs. Please answer YES or NO

Ability to optimize recruiting location listings for VA ARNG recruiting locations. Please answer YES or NO

Ability to audit current recruiting location listings and identify changes needed to improve online presence. Please answer YES or NO

Ability to update the VA ARNG’s 51 recruiting location listings with the latest information, including phone numbers, email addresses, website URLs, and working hours and publish recruiting location listings to approximately over 80 online directories including, but not limited to, Google, Facebook, Bing, Foursquare, MapQuest, Waze, Apple Maps, Uber, Lyft, and Yellow Pages. Please answer YES or NO

Ability to provide the Government with a recruiter location finder page and web page for each recruiting location and connect it to the listing to boost local search engine optimization. Please answer YES or NO

Ability to monitor and respond to online reviews on Google and Facebook using pre-approved templates. Please answer YES or NO

Ability to execute email and SMS campaigns to solicit new reviews from recruits who have recently visited the VA ARNG recruiting locations, to include follow-up messages that encourage recruits to leave reviews on relevant online directories. Please answer YES or NO

Ability to provide the Government with up to 100 emails and 50 SMS per location per month. Please answer YES or NO

Ability to implement and manage a centralized searchable digital asset management system for organizing, storing, and sharing marketing assets. Please answer YES or NO

Ability to organize and store VA ARNG digital assets, including images, videos, and documents (maximum of 1000 assets and 1 TBD of storage). Please answer YES or NO

Ability to create pre-designed layouts or structures within the DAM system that allows users to maintain brand consistency and streamline content creation by providing a set of standardized design elements, such as fonts, colors, logos, and imagery. Please answer YES or NO

Ability to provide access to all applicable recruiting and retention staff, one (1) administrative level user, and online training on the digital asset management system. Please answer YES or NO

Ability to provide the Government with a general landing page and personalized landing pages for up to 150 VA ARNG recruiters. Please answer YES or NO

Ability to provide lead capture and tracking. Please answer YES or NO

Ability to develop and execute a comprehensive media plan to support the VA ARNG’s recruiting efforts. Please answer YES or NO

Ability to conduct market research and develop a media strategy and plan that will address the VA ARNG marketing objectives. Please answer YES or NO

Ability to monitor and evaluate the performance of each platform and provide the VA ARNG with access to an online dashboard tool showcasing the performance of each campaign platform in near real time, including but not limited to, the following KPIs for select media channels: impressions, cost per impression, clicks, click-through-rate, cost per clink, on-site conversion, conversion rate, cost per conversion, completed video views, and social engagements (e.g. likes, comments, shares). Please answer YES or NO

Ability to provide the Government with digital business cards and QR codes for VA ARNG marketing and recruiting efforts. Please answer YES or NO

Ability to provide the Government with two (2) custom digital business card templates, and a maximum of 250 digital business cards with unlimited scans. Please answer YES or NO

Ability to provide the Government with five (5) custom QR code templates and a maximum of 500 dynamic and static QR codes with unlimited scans. Please answer YES or NO

Ability to provide the Government administrative level access to one (1) user, online training, and support for the QR code platform. Please answer YES or NO