Touchdown Fridays WSMV - Sole Source
Closed Solicitation Posted
This opportunity was awarded. See the award notice from .
- Solicitation number
- N0018925QZ132
- Agency
- Naval Supply Systems Command Department of the Navy, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 516120 Television Broadcasting Stations
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Millington, Tennessee 38054, United States
- Points of contact
-
- Deneene Bailey deneene.j.bailey.civ@us.navy.mil (771) 229-3556
- Adelina Lozzi adelina.lozzi.civ@us.navy.mil (771) 229-2283
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Navy Naval Supply Systems Command (NAVSUP) intends to award a sole source, firm-fixed-price contract to Gray Local Media, Inc. dba WSMV for media placement services to support Navy recruitment efforts. The procurement focuses on sponsorship of WSMV's Touchdown Fridays television program, targeting 18-24 year old potential Navy recruits in Tennessee. Specific services include 28 total commercial spots per month during 6pm and 10pm news broadcasts, logo placement in news tickers, homepage takeovers on WSMV.com, 100,000 run-of-site video pre-roll impressions, and a high school sports landing page. The solicitation (RFQ N0018925QZ132) was originally due on February 20, 2025, but was amended to extend the response deadline to February 24, 2025 at 4:30 PM EST. The contract will be evaluated based on best value to the government, with quotes to be submitted to Contract Specialist Deneene Bailey.
The contract is an unrestricted solicitation with no specific set-aside designation, classified under NAICS code 516120 for Television Broadcasting Stations. The period of performance is from April 15, 2025 to June 15, 2025, funded through FY2025 Navy Operations and Maintenance budget. The total award will be a sole source contract to WSMV, justified by their exclusive media rights and unique ability to reach the target recruitment demographic in Tennessee. Services will be performed statewide, with primary location in Millington, TN 38054. The contract includes a comprehensive media package with 140 total promotional spots, website integrations, and television broadcast elements designed to support Navy recruitment initiatives. While specific contract value is not explicitly stated, the solicitation suggests this is a simplified acquisition under $250,000.
Notice text
The Government intends to award a sole source, Firm Fixed Price (FFP) contract to Gray Local Media, Inc. dba WSMV as a result of this solicitation in accordance with FAR Part 12 and FAR Part 13. Please see attached Request for Quote (RFQ) and Sole Source Justification (SSJ).
Attachments
| File | Type | Posted |
|---|---|---|
| RFQ N0018925QZ132 P0001 Amendment.pdf | ||
| SSJ NTAG Nashville_Redacted.pdf | ||
| RFQ N0018925QZ132.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| Touchdown Fridays WSMV - Sole Source | Award Notice | |
| Touchdown Fridays WSMV - Sole Source | Solicitation |
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