SSJ NTAG Nashville_Redacted.pdf

This is a Justification for Sole Source document for simplified acquisitions under $250K, with document number 1301221915, requesting media placement services from Gray Local Media, Inc. dba WSMV in Nashville, TN.

The services required include client logo placement in News Ticker during Touchdown Friday Night at 10pm and "Game of the Week" Friday at 6pm, 28 total commercials per month (14 each during 6pm-7pm and 10pm news), High School sports landing page on WSMV.com, Homepage Takeover on WSMV.com each Friday with local game scoreboard, 100,000 Run-of-Site Video Pre-Roll Impressions, and 14 total billboard placements. The period of performance is April 15, 2025 - June 15, 2025, funded by FY2025 Navy Operations and Maintenance. The sole source justification is based on WSMV's exclusive media rights for the Touchdown Fridays television program and their unique ability to reach NTAG Nashville's target audience of 18-24 year olds for Navy recruitment purposes in the Tennessee area.