Sole Source- United States Naval Academy Enrollment Outreach Services
Closed Solicitation Posted
- Solicitation number
- N0018925Q0516
- Agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541890 Other Services Related to Advertising
- Place of performance
- Annapolis, Maryland 21402, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Navy Naval Supply Systems Command is seeking comprehensive enrollment marketing services for the U.S. Naval Academy's Office of Admissions through a sole-source procurement with EAB Global Incorporated. The services include executing targeted marketing campaigns across multiple digital platforms, providing customized analytics portals, offering access to proprietary databases including Appily, Intersect, and Greenlight, and utilizing an Enrollment Migration Model to identify and target new student markets. The contractor must fully integrate the Naval Academy's virtual tour experience, conduct marketing analyses, and provide access to a nationwide network of students, families, and influencers to support recruitment efforts across all congressional districts. This combined synopsis/solicitation (N0018925Q0516) is structured as a Request for Quote under NAICS code 541890 for commercial services. The solicitation closes on September 15, 2025, at 10:00 AM EST, with quotes to be submitted electronically to designated government contacts.
This procurement carries no set-aside designation and is being awarded on a sole-source basis exclusively to EAB Global Incorporated, which currently serves as the incumbent contractor having been awarded a previous 12-month contract on July 1, 2023. The contract structure is a single-award Firm-Fixed-Price purchase order with the Small Business Standard threshold set at $19.0 million, though the specific contract value is not disclosed in the documentation. The period of performance spans 12 months from September 30, 2025, through September 29, 2026, with services to be delivered to the Office of Admissions at the U.S. Naval Academy located at 52 King George Street in Annapolis, Maryland. The government has determined that EAB Global is the only vendor capable of meeting the Naval Academy's specific enrollment and strategic support requirements, particularly due to their exclusive access to specialized technologies and proprietary platforms essential for the mission.
Notice text
This is a COMBINED SYNOPSIS/SOLICITATION for commercial services prepared in accordance with the format in subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued.
The government intends to solicit and award this requirement on a Sole-Source basis with EAB Global Incorporated. The solicitation number N0018925Q0516 is issued as a request for quote (RFQ). This solicitation documents and incorporates provisions and clauses in effect through FAC 2025-02 (effective 03 January 2025) and DFARS Publication Notice 20250117 (effective 17 January 2025). It is the responsibility of the contractor to be familiar with the applicable clauses and provisions. The clauses may be accessed in full text at these addresses:
https://www.acquisition.gov/far/
https://www.acquisition.gov/dfars
The associated North American Industrial Classification System NAICS code is 541890 and the Small Business Standard is $19.0 (millions of dollars). The applicable PSC code is R422.
The proposed action is for commercial services for which the Government intends to solicit and award a single-award Firm-Fixed-Price (FFP) Purchase Order to EAB Global Inc. The Government intends to solicit and negotiate with only one source, EAB Global Inc., as no other capable sources have been identified. Interested persons may identify their interest and capability to respond to the requirement or submit proposals. This notice of intent is not a request for competitive quotes. However, the Government will consider all quotations received by the closing response date. The Small Business Office agrees with this determination.
The Contract Line Items (CLINS) are as follows:
See Combined Synopsis Solicitaiton for additional Information
Period of Performance:
CLIN 0001: 30 September 2025 – 29 September 2026
Place of Performance:
Office of Admissions
U.S. Naval Academy
52 King George Street
Annapolis, MD 21402
List of Attachments:
I: SAP CI- Sole Source Justification [Redacted]
This announcement will be made available on 11 September 2025 and will close on 15 September 2025 at 10:00AM EST. Quotes shall be submitted to Dr. Antonio Smith at antonio.o.smith2.civ@us.navy.mil and Cody Witz at cody.s.witz.civ@us.navy.mil. NO LATER THAN the closing date of the solicitation. Oral communications are not acceptable in response to this notice. Please refer to the full List of Clauses and Provisions for instructions to offerors and evaluation criteria.
Files
| File | Type | Posted |
|---|---|---|
| Combined Synopsis Solicitation.pdf | ||
| Attachment I-Redacted Sole Source Justification_Redacted.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| This notice | Solicitation | |
| Sources Sought- United States Naval Academy- Enrollment Services / Strategic Outreach Services | Pre-Solicitation |
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