Attachment I-Redacted Sole Source Justification_Redacted.pdf

This Sole Source Justification document covers enrollment and strategic support services for the United States Naval Academy (USNA) through EAB Global Inc. The contract, with Requisition Number 1301275456, was awarded on 01 July 2023 for a 12-month period to support USNA Admissions Department's recruitment efforts. EAB will provide specialized services including targeted marketing campaigns across digital platforms, predictive analytics for student recruitment, access to proprietary databases, and virtual engagement tools designed to attract prospective midshipmen from every congressional district.

Key services include using an Enrollment Migration Model to target new markets, benchmarking enrollment performance, providing access to platforms like Cappex.com and College Greenlight Network, and offering integrated advertising across Facebook, Google, and Instagram. The document notes that EAB is the exclusive provider of specific technologies like Intersect, which connects colleges with high-intent students, and offers customized analytics portals. A Sources Sought Notice was published on 29 August 2025, with a draft Statement of Work, and the technical evaluation found EAB Global Inc. to be the only vendor capable of meeting the USNA's specific enrollment and strategic support requirements.