Sole Source notification for billboard advertising in Spokane, WA

The Department of the Army National Guard, specifically the Washington Air National Guard Recruiting Office, has issued a sole source Special Notice for billboard advertising services in the Spokane, Washington area. This notification was posted on April 24, 2026, and documents the government's intent to award a contract to Lamar Advertising for advertising services. The contracting agency is the 194th Missile Security Group/Missile Security Squadron (194 MSG/MSC) located at Camp Murray, Washington. The sole source justification is based on Lamar Advertising's exclusive ownership of the specific billboard locations that have been strategically selected to maximize recruiting visibility in the Spokane region. Inquiries regarding this acquisition should be directed to the Contracting Officer, Ryan Dugan, MSgt, WA ANG, at ryan.dugan.3@us.af.mil.

The contract requirement encompasses advertising placement on six select billboards for a six-week period, with an estimated contract value of $30,000.00. The deadline for comments or concerns regarding this sole source acquisition is May 8, 2026. Since this is a sole source award notification rather than a competitive solicitation, there are no standard eligibility criteria or formal application procedures for other contractors to participate, as the government has determined that only Lamar Advertising can meet the specific geographic and logistical requirements of this recruiting initiative. The contract falls under NAICS code 541810 (Advertising Agencies) and PSC code R701 (Support-Management: Advertising). This sole source approach reflects the Air National Guard's strategic decision to leverage Lamar Advertising's proprietary billboard locations to effectively reach potential recruits in the Spokane market during the designated six-week advertising campaign.