Social media ad monitoring platform
Closed Solicitation Posted
- Solicitation number
- 29FTC124R0001
- Agency
-
Federal Trade Commission
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- Place of performance
- Washington, District of Columbia 20580, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Federal Trade Commission (FTC) is seeking a contractor that specializes in digital marketing research, specifically in the area of social media ad monitoring. The contractor must provide access to an online platform or database where users can view archived ad creatives, ad messaging, and associated metrics such as spend and impressions, for paid advertising appearing across a variety of social media networks. Key requirements include the ability to identify, capture, and archive at least 5 years of historical ad data, provide detailed ad performance analysis, and support 10 simultaneous user licenses for FTC staff. The FTC will evaluate quotes on a best value basis, considering technical approach, past experience, and price. Quotes are due by July 19, 2024, and the anticipated start date is June 1, 2024.
This is a new contract requirement, and there is no incumbent contractor. The FTC anticipates awarding a one-year base contract with four one-year option periods. The place of performance is Washington, DC. There is no set-aside designation, and the FTC has not provided the contract budget amount.
Notice text
2 versions
Update #2 · Latest ·
The FTC requires the services of a contractor that specializes in digital marketing research, specifically in the area of social media ad monitoring, and provides access to an existing commercial off the shelf online platform or database where users can independently search for, filter, and view archived ad creatives, ad messaging, and associated metrics such as spend and impressions, for paid advertising appearing across a variety of social media networks, with 5 years of historic data currently available at contract award.
Update #1 ·
The FTC requires the services of a contractor that specializes in digital marketing research, specifically in the area of social media ad monitoring, and provides access to an online platform or database where users can view archived ad creatives, ad messaging, and associated metrics such as spend and impressions, for paid advertising appearing across a of variety of social media networks.
Files
| File | Type | Posted |
|---|---|---|
| Amendment Q A.pdf | ||
| 29FTC125R0001_AD Monitoring Amendment No. 01.pdf | ||
| Pricing Schedule.xlsx | XLSX spreadsheet | |
| Pricing Schedule.xlsx | XLSX spreadsheet | |
| Q and A for AD Monitoring.pdf | ||
| 29FTC125R0001_AD Monitoring.pdf |
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