Q and A for AD Monitoring.pdf

1. Is there an incumbent? If so, who is it and what is the contract number?

No, there is no incumbent.

2. Regarding the requirement to capture paid adver�sements across various social media networks (sec�on 4.a.ii), can you clarify if there is a minimum number of social networks that must be covered? Are there any social networks that are an absolute must to include?

At a minimum, the FTC is looking for coverage of YouTube, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, and X (f/k/a Twiter).

3. Regarding the requirement for an expert witness (sec�on 4.e), approximately how o�en does the FTC an�cipate needing expert witness services for this contract? Is there an es�mated number of hours per year this may be required?

We an�cipate this situa�on arising only on rare occasions.

4. How soon a�er award would the FTC expect access to the so�ware pla�orm?

Barring unforeseen complica�ons, the FTC an�cipates having new user accounts established and to have access to the pla�orm within 30 days.

5. Page 5, sec�on 3.2 - Place of Performance, the RFQ states that the places of performances will be at the FTC - HQ and FTC – CC. Does the Contractor(s) need to be on-site?

No, the FTC an�cipates that this requirement can be fully supported remotely. The Contractor does not need to be on-site.

6. Is the desired result here to have a DIY solu�on where you have a Tool/Pla�orm that helps the

FTC monitor ads on their own (with annual training) ? Or is it to have a Done For You solu�on where you have the Tool/Pla�orm yet also strategically work with the contractor to effec�vely monitor the social media adver�sing landscape? (meaning we would be doing the research for you)

I ask because many tools exist but no such commercial off the shelf tool exists that sa�sfies all of your criteria on its own and would require manual labor from expert/s to actually provide the result you are looking for.

The FTC is seeking access to an online pla�orm that automa�cally iden�fies, captures, and archives paid ads appearing on covered social media pla�orms. FTC staff should be able to independently search, filter, and view the archived ads. The FTC does not an�cipate the Contractor performing extensive research on the agency’s behalf.

7. If it is the case that you require a Done For You service can you elaborate on the scope of that

- who would we be researching? What volume of research is being carried out? Any informa�on on that would be appreciated.

N/A per response to the previous ques�on.

8. If you are just looking for a DIY solu�on, then are the FTC open to using mul�ple tools/pla�orms in an atempt to meet your criteria as best as possible? Or are you looking for one tool?

The FTC is open to crea�ve solu�ons that meet the criteria set out in the pos�ng.

9. Do you anticipate another extension deadline past the current June 8, 2024, 12:00 PM ET?

No, we do not anticipate extending the deadline.

10. What is the budget for this bid?

We cannot answer this question

11. What's been your major pain point with your current marketing providers?

Not applicable, as this is a new requirement.

12. What program or tools is the FTC currently utilizing to monitor and archive social media ad performance and social ad creative?

Not applicable, as this is a new requirement.

13. Does the FTC plan to negotiate after the contract is awarded?

No.

14. How long and what was the value of the previous contract

Not applicable, as this is a new requirement.

15. What role will pricing play in the decision?

Please review pages 8 through 11 for the evaluation factors, including price.