Single Source Justification Summary

This is a Single Source Justification document for a procurement not exceeding the Simplified Acquisition Threshold, submitted by the U.S. Department of State's Office of Agricultural Affairs at the U.S. Embassy in Bangkok, Thailand.

The requirement is to award a sole-source contract to Villa Market JP Co., Ltd for an American Food and Beverage Promotion Campaign running from August 27, 2026, through September 23, 2026. The contract will encompass in-store displays and sampling activities, launch event campaign execution, communication materials development, and printed brochure designs at Villa Market locations across Thailand. Villa Market currently carries approximately 3,000 SKUs of U.S. grocery products and operates stores nationwide throughout Thailand. The justification cites two primary reasons for sole-source procurement: (1) urgency due to a June 30, 2026 funding deadline to support implementation by August 27, 2026, requiring immediate engagement with a retail partner possessing existing infrastructure and U.S. cooperator relationships; and (2) unique qualifications, as Villa Market is the only reasonable source possessing an established U.S. product portfolio at comparable scale, nationwide distribution network, existing relationships with U.S. agricultural cooperators, in-store promotional capabilities, and market research validation confirming its preeminence as a U.S. food and beverage retailer in Thailand. Alternative retailers were considered but lack the necessary combination of inventory scale, cooperator relationships, store presence, and campaign execution capabilities. The Contracting Officer has determined the anticipated cost to the Government is fair and reasonable.