Seeking Radio/Digital Advertising Services

The Department of Veterans Affairs Veterans Health Administration Veterans Integrated Service Network 7 (Ralph H. Johnson VA Medical Center) is procuring radio and digital advertising services under a Total Small Business set-aside, with a response deadline of June 8, 2026.

Work is performed in the greater Charleston, South Carolina area and targets a demographic of individuals aged 24–60. The contractor must demonstrate capability to deliver high-definition production-quality advertising, push ads to mobile devices of designated audiences, and provide a dedicated account representative and technical support. Deliverables include billboard and digital advertising projects on schedules mutually agreed upon, not to exceed 12 months unless approved by the Contracting Officer. The scope encompasses project planning, advertising campaign planning, digital campaign planning, pre-production planning, ad layout, and digital implementation utilizing technologies including site retargeting, geo-fencing, search retargeting, keyword contextual targeting, and conversion zones. The contractor must supply all necessary personnel, materials, equipment, and supplies to maintain industry-standard technical capabilities.

The anticipated contract vehicle is a Firm-Fixed Price Indefinite Delivery/Indefinite Quantity (IDIQ) with a base period of three months and potential for future expansion based on performance. Projects are assigned by task order with the contractor providing estimated costs for approval prior to work execution. Evaluation criteria include submission of samples from similar previous projects, creative quality and ability, technical equipment, in-house advertising expertise, graphic design and photographic capability, targeted digital advertising campaign capability, outdoor billboard advertising space ownership, and cost. All products, documents, and materials produced become the exclusive property of the Ralph H. Johnson VA Medical Center and Department of Veterans Affairs with unlimited use rights to the government.