RRB Marketing Program Services
Closed Special Notice Posted
This opportunity was awarded. See the award notice from , or the latest solicitation from .
- Solicitation number
- W911YN-25-R-X007
- Agency
-
Florida National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- Economically Disadvantaged Woman-Owned Small Business Sole Source
Opportunity facts
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Florida 32086, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The United States Property and Fiscal Office for Florida (USPFO-FL), a division of the Department of the Army Florida Army National Guard, has issued a Special Notice for a sole-source contract to support the Florida Army National Guard's (FLARNG) Recruiting and Retention Battalion (RRB) marketing program. The notice indicates an intent to award the contract to BLUF Agency, LLC, located in Atlanta, Georgia, under the authority of 41 U.S.C. 1901 and FAR 6.302-5(b)(7) for the Women-Owned Small Business (WOSB) Program. The contract is specifically designed to address the FLARNG's recruitment challenges, particularly in distinguishing National Guard service from Active Duty and attracting non-prior service individuals aged 17-34. The marketing services will focus on improving public understanding and generating interest in joining the Florida Army National Guard.
The primary objective of this contract is to provide a comprehensive marketing package that generates qualified recruitment leads and supports FLARNG's recruitment and retention goals. The contract will cover a base year from 1 July 2025 to 30 June 2026, with two additional 12-month option years available. Eligible contractors must demonstrate capabilities in developing marketing solutions specifically tailored to the Army National Guard, including campaign management, media planning, digital asset creation, and recruiter support tools. Interested parties are invited to submit capability statements by 23 May 2025 at 3:00 PM EDT, with the understanding that this is not a competitive proposal request. The government reserves the sole discretion to evaluate submissions and determine whether to proceed with competition, and will use any received information exclusively for planning and market research purposes.
Notice text
The United States Property and Fiscal Office for Florida (USPFO-FL), Purchasing and Contracting Division, intends to award a sole-source contract under the authority 41 U.S.C. 1901 and FAR 6.302-5(b)(7) – Sole source awards under the WOSB Program to BLUF Agency, LLC., 1175 Peachtree ST NE STE 1000, Atlanta, GA 30361.
FLARNG’s RRB mission is to promote the FLARNG to gain interest and attention of prospective recruits. The FLARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The FLARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help FLARNG achieve recruitment and retention goals.
The objective of this requirement is to provide a comprehensive marketing package to the Florida Army National Guard (FLARNG) for recruitment and retention goals. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff.
This Notice of Intent to award a Sole Source Contract is not a request for competitive proposals. Any responses or inquiries to this notice must demonstrate clear and convincing evidence that competition will be advantageous to the Government. All information received from this notice shall be used for planning and market research purposes only. The determination to refrain from competing proposed contracts based on responses to this notice is solely within the discretion of the Government. The Government will not pay for the preparation of any information submitted or use of such information.
Acknowledgement of receipt of responses will not be made, nor will respondents be notified of the evaluation of the information received. Interested parties may express interest and provide a capability statement no later than 23 May 2025, 3:00 PM EDT.
Files
| File | Type | Posted |
|---|---|---|
| PWS - Marketing Services.docx | DOCX document |
Notice history
| Notice | Type | Posted |
|---|---|---|
| RRB Marketing Program Services | Award Notice | |
| RRB Marketing Program Services | Solicitation | |
| This notice | Special Notice |
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