RRB Marketing Program Services
Closed Solicitation Posted
This opportunity was awarded. See the award notice from .
- Solicitation number
- W911YN25RA009
- Agency
-
Florida National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- Economically Disadvantaged Woman-Owned Small Business
Opportunity facts
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Florida 32086, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Florida Army National Guard is seeking a contractor to provide comprehensive marketing services to support recruitment and retention goals for their Recruiting and Retention Battalion (RRB). The selected contractor will develop and execute a marketing program that includes branding, engagement strategies, lead generation, and recruiter support, specifically targeting non-prior service individuals aged 17-34 years. Key deliverables include creating a marketing strategy, executing media campaigns, providing GIS analytics, developing custom maps, optimizing local search engine listings, managing digital assets, creating a marketing website, and delivering training and consulting services. The contractor must generate qualified recruitment leads through a customized lead capture and nurturing solution while helping the public better understand the distinction between National Guard and Active Duty service. Quotes are due by August 13, 2025, at 5:00 PM EST, and the solicitation was posted on July 14, 2025.
This opportunity is designated as a 100% set-aside for Economically Disadvantaged Women-Owned Small Businesses under NAICS code 541890 with a size standard of $19.0 million. The contract structure includes one base year with two additional 12-month option years, spanning from September 1, 2025, through August 31, 2028, for a total potential performance period of three years. Monthly reports, quarterly marketing analyses, four additional GIS analytic studies, eight custom maps, and various digital solutions including business cards, QR codes, and recruiter landing pages are required deliverables. The place of performance is St. Augustine Beach, Florida, and the contract will be administered through the Wide Area WorkFlow (WAWF) system for electronic invoicing and payment processing. Robert Glanowski serves as the designated Contract Specialist for this solicitation, which will be awarded through simplified acquisition procedures.
Notice text
Contractor to provide a comprehensive marketing package to the Florida Army National Guard (FLARNG) for recruitment and retention goals in accordance with the PWS. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff.
FLARNG’s RRB mission is to promote the FLARNG to gain interest and attention of prospective recruits. The FLARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The FLARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help FLARNG achieve recruitment and retention goals.
Files
Notice history
| Notice | Type | Posted |
|---|---|---|
| RRB Marketing Program Services | Award Notice | |
| This notice | Solicitation | |
| RRB Marketing Program Services | Special Notice |
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