RFI#1:Marketing Support Functions
Closed Pre-Solicitation Posted
- Solicitation number
- AETCMA25RFI001
- Agency
-
Air Education and Training Command
Air Force, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- Not on record
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Air Education and Training Command (AETC) is seeking information from qualified advertising agencies to provide comprehensive marketing support functions for Department of the Air Force (DAF) recruiting efforts. The requested services encompass full-service advertising support including campaign strategy development, creative development, media planning and buying, data-driven optimization, AI-driven personalization, and integration with AETC systems. Qualified agencies must ensure compliance with Department of Defense regulations and accessibility standards throughout all deliverables and activities. The original Request for Information has been amended to include a Rough Order of Magnitude (ROM) pricing question and updated point of contact information directing all communications to a single workflow. The submission deadline has been extended to 10:00 AM CST on July 18, 2025, and vendors are permitted to resubmit updated responses if desired.
This pre-solicitation notice indicates no set-aside designation has been applied, making it available for full and open competition among qualified advertising agencies. The opportunity falls under NAICS code 541810 for Advertising Agencies, suggesting the government is seeking established firms with demonstrated capabilities in comprehensive advertising and marketing services. No incumbent contractors or current service providers are identified in the notice, nor are specific award values or budget ranges disclosed at this informational stage. The notice emphasizes that this RFI is for informational purposes only and does not create any obligation for the government to award a contract. Amendment 1 to the original RFI includes responses to initial questions received from potential vendors, indicating active industry interest in the opportunity.
Notice text
2 versions
Update #2 · Latest ·
AETCMA25RFI001 Posting - 20 June 25 The Air Education and Training Command (AETC) is seeking information from qualified advertising agencies to provide full-service support for DAF recruiting efforts. This includes campaign strategy, creative development, media planning/buying, data-driven optimization, AI-driven personalization, and integration with AETC systems, ensuring compliance with DoD regulations and accessibility standards. Amendment 1 to RFI AETCMA25RFI001, concerning Marketing Support Functions for AETC Recruiting, provides answers to initial questions (see attached Responses to Questions Received - Round 1), extends the submission deadline to 10:00 AM CST, 18 July 2025, and includes key changes such as the addition of a Rough Order of Magnitude (ROM) RFI question and revised Point of Contact (POC) information directing all questions and responses to a single workflow; vendors can resubmit updated responses, and this notice is for informational purposes only and does not obligate the Government to award a contract.
Update #1 ·
The Air Education and Training Command (AETC) is seeking information from qualified advertising agencies to provide full-service support for DAF recruiting efforts. This includes campaign strategy, creative development, media planning/buying, data-driven optimization, AI-driven personalization, and integration with AETC systems, ensuring compliance with DoD regulations and accessibility standards.
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