RFI: ADVERTISING and INTEGRATED MARKETING SERVICES
Closed Pre-Solicitation Posted
Not the latest version. See the latest special notice from .
- Solicitation number
- RFI-8432
- Agency
-
Peace Corps
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- Not on record
- Place of performance
- Washington, District of Columbia, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Peace Corps is conducting a Request for Information (RFI) for Advertising and Integrated Marketing Services to support recruitment and brand awareness efforts targeting Generation Z volunteers. The agency seeks a contractor through GSA Professional Services Schedule categories 541613 and 541810 to develop comprehensive marketing strategies focused on generating leads and driving volunteer applications. Potential vendors must submit detailed responses addressing 13 specific questions about their marketing capabilities and approaches to engaging young potential volunteers. The RFI responses are due by June 10, 2025, at 2 PM DC local time, and must be submitted via email to three Peace Corps contacts: Jubner Severe, Charles Cryoskie, and Mary Linnell-Simmons. Respondents are limited to 20-page submissions, and the agency emphasizes that this RFI is not a formal solicitation and does not guarantee a subsequent contract award.
The procurement may be set aside for small businesses or conducted through full and open competition, with an anticipated 12-month base contract and potential for four additional 12-month optional ordering periods. While specific award values are not explicitly stated, vendors are requested to provide rough order of magnitude pricing information for planning purposes. The marketing services will target multiple demographic groups, with primary focus on Generation Z (born 1997-2012), recent college graduates, and professionals aged 50+. The contractor will be responsible for a wide range of marketing activities including campaign development, creative strategy, media buying, research, social media management, creative production, and public service announcement distribution. Key performance objectives include increasing volunteer applications, enhancing brand recognition, and developing targeted marketing campaigns across digital and print platforms.
Notice text
Request for Information (RFI) for Advertising and Intergrated Marketing Services
Files
| File | Type | Posted |
|---|---|---|
| RFI_8432 - Instructions.docx | DOCX document | |
| RFI_8432 - Draft BPA PWS.docx | DOCX document |
Notice history
| Notice | Type | Posted |
|---|---|---|
| Notice of Intent to Sole Source Peace Corps' Marketing Campaign 2026-2029 | Special Notice | |
| This notice | Pre-Solicitation |
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