R701--Radio and Digital Advertising

This solicitation seeks radio and digital advertising services for the Department of Veterans Affairs Ralph H. Johnson VA Medical Center. The requirement is for running four radio scripts on specified stations in the Charleston, South Carolina market 2080 times over one base year and four option years. Vendors must own the radio advertising inventory and demonstrate the ability to meet advertising goals. Quotes are due by November 22, 2021 and will be evaluated based on price, technical approach, and past performance.

This is a small business set-aside solicitation under NAICS code 519130. The contractor must own the radio advertising inventory on stations 92.5 FM, 101.7 FM, and provide digital advertising space. The contract type is an indefinite delivery/indefinite quantity contract with a one year base period and four one year options. The place of performance is the greater Charleston, South Carolina area. The current budget is unspecified but expenditures are expected to total approximately $100,000 annually based on 2080 radio placements and a digital marketing campaign.