NRCS TN Marketing Campaign
Closed Solicitation Posted
- Solicitation number
- 12FPC424Q0112
- Agency
- Farm Production and Conservation Department of Agriculture
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Tennessee, United States
- Points of contact
-
- Andrew Sawyer andrew.sawyer@usda.gov (321) 745-6527
Notice details come from SAM.gov. Updated .
About this opportunity
The United States Department of Agriculture (USDA) Natural Resources Conservation Service (NRCS) is seeking marketing and outreach services in the form of a billboard campaign to target beginning and new farmers across Tennessee. The objective is to integrate billboards into NRCS's marketing mix to raise awareness and inspire action and participation. The solicitation is issued as a Request for Quotes (RFQ) using commercial item acquisition procedures. The Government anticipates awarding a Firm-Fixed-Price purchase order to the responsible offeror submitting the lowest priced technically acceptable quote.
This solicitation is a 100% set-aside for Small Business vendors under NAICS code 541810 - Advertising Agencies. The contractor will be required to provide five static billboards in the Nashville, Knoxville, Murfreesboro, Memphis, and Chattanooga areas for a period of 12 months, with a 3-month preparation period, for a total period of performance of 15 months. The billboards must include a QR code linking to the TN USDA NRCS website to track their effectiveness as a marketing tool.
Notice text
2 versions
Update #2 · Latest ·
Amendment One
The purpose of this amendment is to:
1. Clarify / extend the RFQ closing date from 3:00pm EST Wednday, 21 August 2024 to 3:00pm EST Friday, 23 August 2024
2. The RFQ close date is at 3:00pm EST Friday, 23 August 2024
3. Provide responses to questions recevied.
Please see S01_12FPC424Q0091 TN Marketing Campaign QA for reposnes to questions.
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(i) This is a combined synopsis/solicitation for commercial products and commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued.
(ii) This solicitation number 12FPC424Q0112 is issued as a request for quotation (RFQ), and the acquisition procedures at FAR Subpart 12.6 are being utilized. The Government anticipates that this solicitation may result in the award of a Firm-Fixed-Price (FFP) Purchase order, to the responsible offeror(s) whose quote conforming to the solicitation will be most advantageous to the Government, lowest priced technically acceptable offer.
(iii) This solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2024-05 effective May 22, 2024
(iv) This is a 100% set aside for Small Business vendors. The applicable NAICS code is 541810 –Advertising Agencies which has a size standard of $25.5 million. For more information on size standards visit http://www.sba.gov/size.
Description of Requirement:
The United States Department of Agriculture (USDA) Natural Resources Conservation Service (NRCS) requires marketing and outreach towards beginning and new farmers across Tennessee. The billboards will be in Nashville, Knoxville, Murfreesboro, Memphis, and Chattanooga. All five billboards will have a QR code linking to the TN USDA NRCS website. This will help track how successful billboards are as a marketing tool.
The objective of this Request for Quotes (RFQ) is to obtain services is to integrate billboards into our marketing mix to amplify our brand visibility and contribute to our overall marketing success to new and beginning farmers across Tennessee. The billboards will raise awareness but also inspire action and participation with the TN USDA NRCS as identified in Statement of Work (Attachment A). The contractor shall provide all personnel, equipment, tools, materials, supervision, and other items and services necessary to perform the work as defined by this requirement.
3
Work is to be performed in accordance with the Terms, Conditions and Clauses, Statement of Work (Attachment A), and the applicable labor Wage Determinations (Attachments B) for the locations.
Update #1 ·
(i) This is a combined synopsis/solicitation for commercial products and commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued.
(ii) This solicitation number 12FPC424Q0112 is issued as a request for quotation (RFQ), and the acquisition procedures at FAR Subpart 12.6 are being utilized. The Government anticipates that this solicitation may result in the award of a Firm-Fixed-Price (FFP) Purchase order, to the responsible offeror(s) whose quote conforming to the solicitation will be most advantageous to the Government, lowest priced technically acceptable offer.
(iii) This solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2024-05 effective May 22, 2024
(iv) This is a 100% set aside for Small Business vendors. The applicable NAICS code is 541810 –Advertising Agencies which has a size standard of $25.5 million. For more information on size standards visit http://www.sba.gov/size.
Description of Requirement:
The United States Department of Agriculture (USDA) Natural Resources Conservation Service (NRCS) requires marketing and outreach towards beginning and new farmers across Tennessee. The billboards will be in Nashville, Knoxville, Murfreesboro, Memphis, and Chattanooga. All five billboards will have a QR code linking to the TN USDA NRCS website. This will help track how successful billboards are as a marketing tool.
The objective of this Request for Quotes (RFQ) is to obtain services is to integrate billboards into our marketing mix to amplify our brand visibility and contribute to our overall marketing success to new and beginning farmers across Tennessee. The billboards will raise awareness but also inspire action and participation with the TN USDA NRCS as identified in Statement of Work (Attachment A). The contractor shall provide all personnel, equipment, tools, materials, supervision, and other items and services necessary to perform the work as defined by this requirement.
3
Work is to be performed in accordance with the Terms, Conditions and Clauses, Statement of Work (Attachment A), and the applicable labor Wage Determinations (Attachments B) for the locations.
Attachments
| File | Type | Posted |
|---|---|---|
| S01_12FPC424Q0091 TN Marketing Campaign QA.pdf | ||
| S01_Attachment B - SCA- Applicable Wage Determinations.pdf | ||
| S01_12FPC424Q0112 RFQ - NRCS TN Marketing Campaign_FINAL.pdf | ||
| S01_Attachment A - Statement of Work NRCS TN Marketing Campaign_Revised 5-20-24_FINAL.pdf |
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