Notice of Sole Source WA ANG Recruiting Theater Advertising FY26

The Washington Air National Guard has issued a Special Notice announcing its intent to award a sole source contract to National CinMedia LLC for movie theater advertising services. Posted on April 8, 2026, this notice represents the Department of the Army National Guard's plan to conduct recruiting-focused advertising across approximately 32 movie theater screens located throughout Washington State. The contract is categorized under NAICS 541810 (Advertising Agencies) and PSC R701 (Support-Management: Advertising). The contracting officer for this acquisition is MSgt Ryan Dugan, who can be reached at ryan.dugan.3@us.af.mil for inquiries. This sole source acquisition is being pursued due to National CinMedia's exclusive advertising authority at the targeted theater locations.

The purpose of this advertising initiative is to support the Washington Air National Guard's recruiting efforts through a five-week theater advertising campaign estimated at $25,000. The deadline for comments or protests regarding this sole source award is April 18, 2026. The justification for the sole source award is based on National CinMedia's exclusive licensing rights to advertise at the selected theater venues in Washington State, meaning no other vendor possesses permissive rights to place advertising at these locations. This exclusivity was confirmed through official correspondence from National CinMedia's Executive Vice President and Chief Revenue Officer. Given the sole source nature of this acquisition, eligibility to participate is limited to National CinMedia LLC, as the government has determined that only this contractor can fulfill the requirement due to the exclusive nature of the advertising rights at the specified theaters.