MFR intent to award Sole Source Recruiters Theater advert signed.pdf

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Attached to
Notice of Sole Source WA ANG Recruiting Theater Advertising FY26
Solicitation number
W50S9E26QS001
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About this file

This document is a Memorandum for Record announcing the government's intent to award a sole source contract for advertising services.

The Washington Air National Guard (WA ANG) intends to award a sole source contract to National CineMedia, LLC (NMC) for advertising at select movie theaters in Washington State. The contract is for the WA ANG Recruiting Office located at Camp Murray, WA, and will run for a period of 5 weeks with an estimated award amount of $25,000.00. The NAICS code is 541810 and the PSC code is R701. The sole source justification is based on NMC's exclusive advertising authority at the targeted theater locations; no other company has permissive rights to advertise at these venues. This exclusivity was confirmed via letter from NMC's Executive Vice President and Chief Revenue Officer. The contracting officer is Ryan Dugan, MSgt, WA ANG, and can be contacted at ryan.dugan.3@us.af.mil regarding any questions or concerns. The memorandum is dated 7 April 2026 and was issued by 194 MSG/MSC.

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Text version

7 April 2026

MEMORANDUM FOR RECORD

FROM: 194 MSG/MSC

SUBJECT: Government intent to award a Sole Source Acquisition of Advertising at select movie theaters in Washington State for the Washington Air National Guard Recruiting Office, Camp Murray, WA. NAICS: 541810 PSC: R701.

The Washington Air National Guard intends to award a sole source contract to National CineMedia, LLC (NMC) for advertising at select movie theaters in Washington State for a period of 5 weeks at an estimated award amount of $25,000.00. A sole source contract is considered due to NCM having full advertising authority at the theaters the WA ANG Recruiting Office is set to advertise at. No other company has permissive rights to advertise at the locations they hold under contract. This exclusivity was confirmed via letter from their EVP & Chief Revenue Officer. All Questions or concerns may be directed to the Contracting Officer at ryan.dugan.3@us.af.mil.

RYAN DUGAN, MSgt, WA ANG Contracting Officer mailto:ryan.dugan.3@us.af.mil

2026-04-07T07:48:20-0700
DUGAN.RYAN.O.1157349330

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