A1. PWS Leatherneck_Gazette.pdf
PDF 131 KB Posted
- Solicitation number
- M00264-26-NOI-JW06
- Issued by
-
United States Marine Corps
About this file
This is a Performance Work Statement for Marine Corps JROTC Advertising Services. The contractor shall provide monthly print and online advertising services to recruit qualified retired Marine Corps officers and enlisted Marines for instructor vacancies nationwide through two Marine Corps Association publications: Leatherneck magazine and The Marine Corps Gazette.
The contractor must publish one half-page, full-color advertisement in each monthly issue of both publications, positioned in the forward section whenever practicable to maximize visibility. All advertisements shall utilize artwork provided by MCJROTC unless otherwise coordinated, with one electronic proof delivered prior to publication for Government review and approval. The contractor must also provide monthly proof-of-performance copies in electronic PDF and/or printed format within 10 business days after publication. Additionally, the contractor shall display MCJROTC advertisements on both publications' websites (www.mca-marines.org/gazette and www.mca-marines.org/leatherneck) concurrent with print publication, include direct hyperlinks to the official MCJROTC recruiting webpage at no additional cost when requested, ensure hyperlinks remain functional throughout the advertising period, and provide monthly performance confirmation. The base period consists of twelve consecutive monthly publication cycles from contract award date. Services shall be performed at the contractor's facilities and publishing platforms, with deliverables submitted electronically to Marine Corps JROTC Headquarters in Quantico, Virginia. The Government will provide advertisement artwork, graphics, required text and branding, website hyperlinks, and approval points of contact.
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Text version
PERFORMANCE WORK STATEMENT (PWS)
Marine Corps JROTC Advertising Services
1.0 Background
The Marine Corps Junior Reserve Officers' Training Corps (MCJROTC) requires advertising services to recruit qualified retired Marine Corps officers and enlisted Marines for instructor vacancies nationwide. The target audience consists primarily of current, retiring, and former Marines. The Marine Corps Association (MCA) publications, Leatherneck and The Marine Corps Gazette, provide direct access to this audience through both print and digital media.
2.0 Objective
The contractor shall provide monthly print and online advertising services in Leatherneck magazine and The Marine Corps Gazette to promote Marine Corps JROTC instructor employment opportunities.
3.0 Scope of Work
The contractor shall publish MCJROTC advertisements in accordance with the requirements identified below.
4.0 Performance Requirements
4.1 Gazette Print Advertisement
The contractor shall:
● Publish one (1) half-page, full-color advertisement in each monthly issue of The Marine Corps Gazette.
● Position the advertisement in the forward section of the publication whenever practicable to maximize visibility.
● Utilize artwork provided by MCJROTC unless otherwise coordinated.
● Deliver one electronic proof prior to publication for Government review and approval.
● Provide one proof-of-performance copy (electronic PDF and/or printed publication) to MCJROTC each month following publication.
4.2 Leatherneck Print Advertisement
The contractor shall:
● Publish one (1) half-page, full-color advertisement in each monthly issue of Leatherneck magazine.
● Position the advertisement in the forward section of the publication whenever practicable.
● Utilize artwork provided by MCJROTC unless otherwise coordinated.
● Deliver one electronic proof prior to publication for Government review and approval.
● Provide one proof-of-performance copy (electronic PDF and/or printed publication) to MCJROTC each month following publication.
4.3 Gazette Online Advertisement
The contractor shall:
● Display the MCJROTC advertisement on the Marine Corps Gazette website (www.mca-marines.org/gazette) concurrent with the print publication period.
● Include a direct hyperlink to the official MCJROTC recruiting webpage when requested by the Government at no additional cost.
● Ensure the hyperlink remains functional throughout the advertising period.
● Provide monthly performance confirmation indicating the advertisement was displayed as contracted.
4.4 Leatherneck Online Advertisement
The contractor shall:
● Display the MCJROTC advertisement on the Leatherneck website (www.mca-marines.org/leatherneck) concurrent with the print publication period.
● Include a direct hyperlink to the official MCJROTC recruiting webpage when requested by the Government at no additional cost.
● Ensure the hyperlink remains functional throughout the advertising period.
● Provide monthly performance confirmation indicating the advertisement was displayed as contracted.
5.0 Government-Furnished Information (GFI)
The Government will provide:
● Advertisement artwork and graphics.
● Required text and branding.
● Website hyperlink for online advertisements.
● Points of contact for advertisement approval.
6.0 Deliverables
http://www.mca-marines.org/gazette http://www.mca-marines.org/leatherneck
Deliverable Frequency Due Date
Electronic advertisement proof Monthly Prior to publication
Gazette print proof of publication (PDF or printed copy)
Monthly Within 10 business days after publication
Leatherneck print proof of publication (PDF or printed copy)
Monthly Within 10 business days after publication
Confirmation of Gazette online advertisement
Monthly Within 10 business days after publication
Confirmation of Leatherneck online advertisement
Monthly Within 10 business days after publication
7.0 Performance Standards
The contractor shall:
● Publish advertisements in the agreed publication issue and location.
● Ensure all advertisements accurately reproduce Government-approved artwork.
● Maintain active online advertisements for the contracted display period.
● Correct any contractor-caused publication errors at no additional cost to the Government.
● Deliver all required proofs of performance on schedule.
8.0 Period of Performance
Base Period:
Twelve (12) consecutive monthly publication cycles from date of contract award.
9.0 Place of Performance
Services shall be performed at the contractor's facilities and through the contractor's print and digital publishing platforms. Deliverables shall be submitted electronically to Marine Corps JROTC Headquarters, Quantico, Virginia.
| PERFORMANCE WORK STATEMENT (PWS) |
| Marine Corps JROTC Advertising Services |
| 1.0 Background |
| 2.0 Objective |
| 3.0 Scope of Work |
| 4.0 Performance Requirements |
| 4.1 Gazette Print Advertisement |
| 4.2 Leatherneck Print Advertisement |
| 4.3 Gazette Online Advertisement |
| 4.4 Leatherneck Online Advertisement |
| 5.0 Government-Furnished Information (GFI) |
| 6.0 Deliverables |
| 7.0 Performance Standards |
| 8.0 Period of Performance |
| 9.0 Place of Performance |
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