RFP_F14SOL10026_Attachment_2.pdf

Camp code Description Pkg code mail qty Response response $ Resp % average gift

A098 Aug 2009 Acq A Achievements 122,726 810 49,206$ 0.66% 60.75$

1st resp: 9/02/2009 B Invitation 127,461 957 70,580$ 0.75% 73.75$

Totals 250,187 1,767 119,786$ 0.71% 67.79$

A099 Sept 2009 Acq C Civil Rights 119,465 659 45,657$ 0.55% 69.28$

1st resp: 10/9/2009

A101 Jan 2010 ACQ A Invitation Cont Rollout 471,801 2,566 168,481$ 0.54% 65.66$

1st resp: 1/29/2010 B Certificate 45,304 214 14,763$ 0.47% 68.98$

C Lapel Pin test 30,034 172 9,870$ 0.57% 57.38$

D $5 Box Test 30,034 174 10,360$ 0.58% 59.54$

Totals 577,173 3,126 203,474$ 0.54% 65.09$

A102A Feb 2010 Acq Achievements 361,420 3,581 188,770$ 0.99% 52.71$

1st resp: 3/2/2010

A105 June 2010 Acq A Invitation Control rollout 519,061 1,564 142,360$ 0.30% 91.02$

1st resp: 6/18/2010 B Civil Rights Retest - no decal 50,018 156 12,130$ 0.31% 77.76$

C Achievements Rollout no dec 348,477 2,505 136,029$ 0.72% 54.30$

D Achievements decal teset 40,018 378 17,753$ 0.94% 46.97$

Totals 957,574 4,603 308,272$ 0.48% 66.97$

FY 2010 ACQ totals 1,904,399 10,155 677,189$ 0.53% 66.69$

Camp code Description Pkg code mail qty Response response $ Resp % average gift

A109 Sept 2010 Acq A Achievements PR 384,496 1,315 81,768$ 0.34% 62.18$

1st resp: 10/6/2010 B Temp Card PR Test 34,275 180 10,571$ 0.53% 58.73$

C Invitation PR Rollout 139,453 452 44,722$ 0.32% 98.94$

D Arena Sports pkg PR Test 82,760 194 19,494$ 0.23% 100.48$

W White mail 26 852$ 32.77$

Totals 640,984 2,167 157,407$ 0.36% 72.64$

A112 Feb 2011 ACQ A Achievements 240,619 903 59,219$ 0.38% 65.58$

Mailed 3/4/2011 B Temp Card retest 65,016 278 17,630$ 0.43% 63.42$

1st resp: 3/9/2011 C The Whole Story Test 69,541 252 17,253$ 0.36% 68.46$

Totals 375,176 1,433 94,102$ 0.39% 65.67$

A1106A June 2011 ACQ A Temp card 777,837 3,338 208,387$ 0.43% 62.43$

1st resp: 7/20/2011

A1106B June 2011 ACQ B Achievements 170,485 443 37,268$ 0.26% 84.13$

1st resp: 7/25/2011

A1106C June 2011 ACQ C Whole Story 46,431 118 6,610$ 0.25% 56.02$ drop date 6/30/2011 Totals 994,753 3,899 252,265$ 0.39% 64.70$

1st resp: 7/25/2011 FY 2011 Totals 2,010,913 7,499 503,774.88$ 0.37% 67.18$

FY 2012

A1110A Oct 2011 ACQ Temp card Control - assorted lists 313,133 2467 137,937.36$ 0.79% 55.91$

1st resp: 11/16/2011

A1110B 1st resp: 12/2/2011 Plypak 1st test - assorted lists 106,312 338 18,244.50$ 0.32% 53.98$

A1110C 1st resp: 11/28/2011 Poster offer - assorted lists 111,315 323 16,261.00$ 0.29% 50.34$

Last week Oct 31, 2011 Total 530,760 3128 172,442.86$ 0.59% 55.13$

Recvd poster seeds at home 11/21/2011

A1201A Jan 2012 ACQ Bookmark test - assorted lists 172,709 2,405 157,662$ 1.39% 65.56$

A1201B mail date: 1/30/2012 Temp Card Control - MLK list only 45,016 1,174 81,716$ 2.61% 69.60$

1st resp: 2/7/2012 Total 217,725 3,579 239,378$ 1.64% 66.88$

MLK mail date 2/13/2012

A1205A May 2012 Acq Temp Card Control- assorted lists 148,079 453 29,100$ 0.31% 64.24$

A1205B May 2012 Acq Bookmark Retest - assorted lists 655,874 4,857 269,292$ 0.74% 55.44$

A1205C May 2012 Acq Survey test - assorted lists 147,518 686 42,570$ 0.47% 62.06$

A1205D May 2012 Acq Slavery test - assorted lists 138,783 438 30,944$ 0.32% 70.65$

Total 1,090,254 6,434 371,906$ 0.59% 57.80$ 1,838,739

A1207A July 2012 Survey Survey (MLK Natl Mem donors) 91,420 981 62,875$ 1.07% 64.09$ white mail

Total 91,420 981 62,875$ 1.07% 64.09$

FY 2012 Totals 1,930,159 14,122 846,602$ 0.73% 59.95$