RFP_F14SOL10026_Attachment_3.xlsx

XLSX spreadsheet 449 KB Posted Jun 30, 2014

Attached to: NMAAHC Direct Mail and E-Marketing Services
Solicitation number: F14SOL10026
Issued by: Smithsonian Institution Office of the Chief Financial Officer

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Attachment 3 Metrics Report for Email Campaigns from May 2014

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File	Type	Posted
RFP_F14SOL10026_NMAAHC_Direct_Mail_RFP_Amendment_No._1.doc	DOC document	Jun 30, 2014
RFP_F14SOL10026_Attachment_2.pdf	PDF	Jun 30, 2014
RFP_F14SOL10026_Attachment_4.pdf	PDF	Jun 30, 2014
RFP_F14SOL10026_Attachment_1.pdf	PDF	Jun 30, 2014
F14SOL10026_NMAAHC_Direct_Mail_and_E_Marketing_Services_RFP.docx	DOCX document	May 29, 2014

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Message Metrics

Client:	NMAAHC
Campaign:	Messaging totals thru May 31, 2014
Date Prepared:	6/10/14
Prepared by:	M. Swenson, L.Morgan

LANDING PAGE REVENUE 10/1/13-05/31/14					May-14					Fundraising Revenue
	Revenue	# Gifts	Avg Gift			Rev	# Gifts	Avg Gift
2013 YE $5 Dpage	$515	9	$57		2013 YE $5	$0	0	$0
2013 YE Mobile Responsive	$20,441	266	$77		2013 YE Mobile	$70	3	$23
Charter Membership	$90,285	682	$132		Charter Membership	$11,780	70	$168
Gift Membership	$6,855	102	$67		Gift Mem.	$550	7	$79
Renewal	$108,369	1,133	$96		Renewal	$16,490	122	$135
In Memory of	$2,355	25	$94		IHO	$120	2	$60
Help Us Build the NMAAHC	$68,498	783	$87		Help Us	$7,827	90	$87
Charter Membership - Cap	$24,590	213	$115		Charter-Cap	$1,055	17	$62
Help Us Build the NMAAHC - Cap	$408	8	$51		Build - Cap	$40	1	$40
Ambassador	$12,046	122	$99		Ambassador	$1,841	19	$97
TOTAL	$334,362	3,343	$100		TOTAL	$39,773	331	$120
*All Sources					Revenue - by type
					Email	$8,905	114	$78
					All other sources	$30,868	217	$142
REVENUE BY MONTH
Message	Type	Date Sent	# Rec'd	Opens	Open rate	# unique clicks	% clicks	% clicks per open	# Unsub	Unsub %	Clicks-Donate/Action	% clicks-donate per open	# Gifts	Resp. Rate	Dollars Raised	Avg Gift
MAY 2014 EMAIL LAUNCHES
2014 Construction Appeal - E-Renewal Omit Group	Appeal	5/20/14	3,338	719	21.5%	19	0.6%	2.6%	1	0.03%	13	1.81%	14	0.42%	$1,915	$136.79
Renewal 3 - First name	Appeal	5/13/14	1,709	719	42.1%	57	3.3%	7.9%	2	0.12%	20	2.78%	20	1.17%	$1,320	$66.00
Renewal 2 - First name	Appeal	5/13/14	310	186	60.0%	13	4.2%	7.0%	0	0.00%	6	3.23%	6	1.94%	$195	$32.50
Renewal 1 - First name	Appeal	5/13/14	2,363	907	38.4%	51	2.2%	5.6%	0	0.00%	24	2.65%	27	1.14%	$1,785	$66.11
Renewal 0 - First name	Appeal	5/13/14	578	282	48.8%	26	4.5%	9.2%	0	0.00%	9	3.19%	11	1.90%	$435	$39.55
2014 Construction Appeal - Charter Member	Appeal	5/6/14	18,814	3,466	18.4%	124	0.7%	3.6%	21	0.11%	25	0.72%	25	0.13%	$1,710	$68.40
2014 Construction Appeal - Non-Charter Member	Appeal	5/6/14	90,761	10,884	12.0%	246	0.3%	2.3%	197	0.22%	7	0.06%	10	0.01%	$965	$96.50
OAS- Autherine Lucy	Cultivation	5/2/14	49,347	12,642	25.6%	224	0.5%	1.8%	110	0.22%	1	0.01%	9	0.02%	$580	$64.44
JUNE 2014 Email Grand Totals			167,220	29,805	17.8%	760	0.5%	2.5%	331	0.20%	105	0.4%	122	0.07%	$8,905	$73

APRIL 2014 EMAIL LAUNCHES
Renewal 3 - First name	Appeal	4/11/14	1,584	354	22.35%	44	2.78%	12.4%	2	0.13%	17	4.8%	17	1.07%	$1,345	$79
Renewal 2 - First name	Appeal	4/11/14	559	140	25.04%	17	3.04%	12.1%	0	0.00%	10	7.1%	14	2.50%	$905	$65
Renewal 1 - First name	Appeal	4/11/14	1,725	426	24.70%	43	2.49%	10.1%	3	0.17%	20	4.7%	22	1.28%	$2,564	$117
Renewal 0 - First name	Appeal	4/11/14	1,168	325	27.83%	40	3.42%	12.3%	0	0.00%	12	3.7%	10	0.86%	$1,535	$154
NMAAHC E-News: Marian Anderson Ensemble	Cultivation	4/8/14	111,061	16,751	15.08%	717	0.65%	4.3%	211	0.19%	14	0.1%	7	0.01%	$430	$61
David Skorton Introduction	Cultivation	4/3/14	111,895	17,345	15.50%	586	0.52%	3.4%	257	0.23%	11	0.06%	0	0.00%	$0	$0.00
APRIL 2014 Email Grand Totals			227,992	35,341	15.5%	1,447	0.6%	4.1%	473	0.21%	84	0.2%	70	0.03%	$6,779	$97

MARCH 2014 EMAIL LAUNCHES
Welcome Center Announcement	Cultivation	3/20/14	108,447	17,789	16.4%	404	0.4%	2.3%	246	0.23%		0.0%	20	0.02%	$2,070	$104
Renewal 3 - First name	Appeal	3/11/14	1,414	267	18.9%	47	3.3%	17.6%	0	0.00%		0.0%	27	1.91%	$1,115	$41
Renewal 2 - First name	Appeal	3/11/14	966	265	27.4%	40	4.1%	15.1%	0	0.00%		0.0%	24	2.48%	$2,165	$90
Renewal 1 - First name	Appeal	3/11/14	1,056	284	26.9%	32	3.0%	11.3%	0	0.00%		0.0%	22	2.08%	$1,115	$51
Renewal 0 - First name	Appeal	3/11/14	1,382	383	27.7%	51	3.7%	13.3%	1	0.07%		0.0%	21	1.52%	$1,025	$0
MARCH 2014 Email Grand Totals			113,265	18,988	16.8%	574	0.5%	3.0%	247	0.22%	0	0.0%	114	0.10%	$7,490	$66

FEBRUARY 2014 EMAIL LAUNCHES
NMAAHC in the News E-blast	Cultivation	2/28/14	111,313	15,435	13.9%	1,702	1.5%	11.0%	257	0.23%	217	1.4%	0	0.00%	$0	$0
Curator's Talk: George Morrison	Cultivation	2/19/14	6,968	1,246	17.9%	88	1.3%	7.1%	12	0.17%	43	3.5%	0	0.00%	$0	$0
Thank You Email	Cultivation	2/14/14	62,622	11,107	17.7%	391	0.6%	3.5%	107	0.17%	335	3.0%	22	0.04%	$1,140	$52
Renewal 3 - First name	Appeal	2/11/14	1,949	356	18.3%	57	2.9%	16.0%	1	0.05%	55	15.4%	21	1.08%	$1,105	$53
Renewal 2 - First name	Appeal	2/11/14	631	156	24.7%	36	5.7%	23.1%	0	0.00%	36	23.1%	18	2.85%	$1,665	$93
Renewal 1 - First name	Appeal	2/11/14	1,264	304	24.1%	24	1.9%	7.9%	2	0.16%	23	7.6%	9	0.71%	$1,455	$162
Renewal 0 - First name	Appeal	2/11/14	417	120	28.8%	19	4.6%	15.8%	1	0.24%	17	14.2%	5	1.20%	$315	$0
Spring Contemporary Art Programs	Cultivation	2/13/14	7,093	1,188	16.7%	150	2.1%	12.6%	9	0.13%	123	10.4%	0	0.00%	$0	$0
OAS - Hollywood	Cultivation	2/4/14	110,770	19,828	17.9%	738	0.7%	3.7%	190	0.17%	162	0.8%	27	0.02%	$1,745	$65
FEBRUARY 2014 Email Grand Totals			303,027	49,740	16.4%	3,205	1.1%	6.4%	579	0.19%	1,011	2.0%	102	0.03%	$7,425	$73

JANUARY 2014 EMAIL LAUNCHES
Events - Unfinished Agenda Resend	Cultivation	1/29/14	107,719	13,445	12.5%	325	0.3%	2.4%	249	0.23%	58	0.4%	6	0.01%	$265	$44
Renewal 3 - First name	Appeal	1/14/14	2,199	467	21.2%	90	4.1%	19.3%	1	0.05%	84	18.0%	30	1.36%	$4,400	$147
Renewal 2 - First name	Appeal	1/14/14	379	95	25.1%	11	2.9%	11.6%	0	0.00%	11	11.6%	7	1.85%	$455	$65
Renewal 1 - First name	Appeal	1/14/14	1,893	511	27.0%	58	3.1%	11.4%	6	0.32%	54	10.6%	25	1.32%	$1,230	$49
Renewal 0 - First name	Appeal	1/14/14	699	186	26.6%	26	3.7%	14.0%	0	0.00%	26	14.0%	6	0.86%	$555	$0
Events - Unfinished Agenda	Cultivation	1/8/14	112,505	14,075	12.5%	345	0.3%	2.5%	294	0.26%	66	0.5%	5	0.00%	$180	$36
Events - Ft Lauderdale	Cultivation	1/6/14	113,010	10,334	9.1%	214	0.2%	2.1%	208	0.18%	44	0.4%	2	0.00%	$65	$33
JANUARY 2014 Email Grand Totals			338,404	39,113	11.6%	1,069	0.3%	2.7%	758	0.22%	343	0.9%	81	0.02%	$7,150	$88

DECEMBER 2013 EMAIL LAUNCHES
YE 4 Non-Charter 5pm	Appeal	12/31/13	87,169	6,954	8.0%	147	0.2%	2.1%	348	0.40%	141	2.0%	23	0.03%	$745	$32
YE 4 Charter 5pm	Appeal	12/31/13	16,738	2,078	12.4%	94	0.6%	4.5%	21	0.13%	88	4.2%	32	0.19%	$3,445	$108
YE 4 Non-Charter 7am	Appeal	12/31/13	94,701	10,568	11.2%	201	0.2%	1.9%	458	0.48%	196	1.9%	32	0.03%	$3,744	$117
YE 4 Charter 7am	Appeal	12/31/13	18,650	2,956	15.8%	166	0.9%	5.6%	24	0.13%	162	5.5%	63	0.34%	$8,980	$143
YE 3 Non-Charter Resend	Appeal	12/30/13	84,071	4,456	5.3%	105	0.1%	2.4%	294	0.35%	94	2.1%	9	0.01%	$515	$57
YE 3 Charter Resend	Appeal	12/30/13	15,481	1,403	9.1%	104	0.7%	7.4%	18	0.12%	101	7.2%	28	0.18%	$1,685	$60
YE 3 Non-Charter	Appeal	12/27/13	95,533	7,687	8.0%	160	0.2%	2.1%	236	0.25%	141	1.8%	13	0.01%	$1,475	$113
YE 3 Charter	Appeal	12/27/13	19,008	2,086	11.0%	107	0.6%	5.1%	10	0.05%	103	4.9%	46	0.24%	$5,427	$118
YE Holiday eCard Non-Charter	Appeal	12/23/13	93,106	12,988	13.9%	302	0.3%	2.3%	318	0.34%	294	2.3%	5	0.01%	$510	$102
YE Holiday eCard Charter	Appeal	12/23/13	18,002	3,742	20.8%	183	1.0%	4.9%	16	0.09%	174	4.6%	22	0.12%	$3,605	$164
YE 2	Appeal	12/19/13	104,583	16,854	16.1%	449	0.4%	2.7%	348	0.33%	402	2.4%	25	0.02%	$2,950	$118
Events - Ft Lauderdale	Cultivation	12/17/13	114,678	16,914	14.7%	312	0.3%	1.8%	307	0.27%	63	0.4%	5	0.00%	$265	$53
Renewal 0 - First name	Appeal	12/13/13	1,193	328	27.5%	44	3.7%	13.4%	2	0.17%	44	13.4%	13	1.09%	$560	$0
Renewal 1 - First name	Appeal	12/13/13	1,243	327	26.3%	45	3.6%	13.8%	1	0.08%	44	13.5%	28	2.25%	$2,395	$86
Renewal 2 - First name	Appeal	12/13/13	896	250	27.9%	52	5.8%	20.8%	2	0.22%	50	20.0%	31	3.46%	$2,410	$78
Renewal 3 - First name	Appeal	12/13/13	2,214	461	20.8%	49	2.2%	10.6%	4	0.18%	48	10.4%	32	1.45%	$2,820	$88
YE 1 Non-Donor Test	Appeal	12/10/13	95,802	16,317	17.0%	414	0.4%	2.5%	464	0.48%	358	2.2%	17	0.02%	$ 1,000	$59
Control - $35			47,915	8,098	16.9%	204	0.4%	2.5%	229	0.48%	176	2.2%	5	0.01%	$295	$59
Variant - $5			47,887	8,219	17.2%	210	0.4%	2.6%	235	0.49%	182	2.2%	12	0.03%	$705	$59
YE 1 Donor	Cultivation	12/10/13	19,602	4,702	24.0%	190	1.0%	4.0%	22	0.11%	181	3.8%	26	0.13%	$4,043	$156
Events - Lonnie on 60 Min Resend	Cultivation	12/1/13	113,211	16,301	14.4%	540	0.5%	3.3%	340	0.30%	174	1.1%	0	0.00%	$0	$0
DECEMBER 2013 Email Grand Totals			995,881	127,372	12.8%	3,664	0.4%	2.9%	3,233	0.32%	2,013	1.6%	450	0.05%	$46,574	$103

NOVEMBER 2013 EMAIL LAUNCHES
Thanksgiving eCard Charter	Appeal	11/26/13	17,840	5,624	31.5%	290	1.6%	5.2%	38	0.21%	245	4.4%	3	0.02%	$90	$30
Thanksgiving eCard Non Charter	Appeal	11/26/13	94,343	18,834	20.0%	699	0.7%	3.7%	564	0.60%	576	3.1%	8	0.01%	$360	$45
Events - Lonnie on 60 Min	Cultivation	11/14/13	116,336	17,909	15.4%	615	0.5%	3.4%	410	0.35%	240	1.3%	0	0.00%	$0	$0
Events - Jim Crow Rail Car Resend	Cultivation	11/16/13	109,241	19,493	17.8%	539	0.5%	2.8%	365	0.33%	296	1.5%	0	0.00%	$0	$0
Events - Jim Crow Rail Car	Cultivation	11/14/13	109,550	20,860	19.0%	616	0.6%	3.0%	467	0.43%	342	1.6%	0	0.00%	$0	$0
Renewal 0 - First name	Appeal	11/13/13	840	251	29.9%	53	6.3%	21.1%	0	0.00%	37	14.7%	18	2.14%	$1,160	$0
Renewal 0 - Initial	Appeal	11/13/13	9	1	11.1%	0	0.0%	0.0%	0	0.00%	0	0.0%	0	0.00%	$0	$0
Renewal 1 - First name	Appeal	11/13/13	1,427	414	29.0%	42	2.9%	10.1%	2	0.14%	40	9.7%	5	0.35%	$155	$31
Renewal 1 - Initial	Appeal	11/13/13	30	8	26.7%	0	0.0%	0.0%	0	0.00%	0	0.0%	0	0.00%	$0	$0
Renewal 2 - First name	Appeal	11/13/13	1,248	350	28.0%	56	4.5%	16.0%	2	0.16%	43	12.3%	23	1.84%	$1,220	$53
Renewal 2 - Initial	Appeal	11/13/13	22	7	31.8%	1	4.5%	14.3%	0	0.00%	1	14.3%	0	0.00%	$0	$0
Renewal 3 - First name	Appeal	11/13/13	1,696	401	23.6%	99	5.8%	24.7%	5	0.29%	97	24.2%	40	2.36%	$2,450	$61
Renewal 3 - Initial	Appeal	11/13/13	23	3	13.0%	0	0.0%	0.0%	0	0.00%	0	0.0%	0	0.00%	$0	$0
NOVEMBER 2013 Email Grand Totals			452,605	84,155	18.6%	3,010	0.7%	3.6%	1,853	0.41%	1,917	2.3%	97	0.02%	$5,435	$56

OCTOBER 2013 EMAIL LAUNCHES
No Messages -- Govt Shutdown	N/A	0	0	0.0%	0	0.0%	0.0%	0	0.00%	0	0.0%	0	0.00%	$0	$0
OCTOBER 2013 Email Grand Totals		0	0	0.0%	0	0.0%	0.0%	0	0.00%	0	0.0%	0	0.00%	$0	$0

SEPTEMBER 2013 EMAIL LAUNCHES
OAS - Korean War	Cultivation	9/17/13	84,329	17,232	20.4%	570	0.7%	3.3%	197	0.23%	129	0.7%	13	0.02%	$730	$56
Renewal 0 - First name	Appeal	9/10/13	1,065	306	28.7%	38	3.6%	12.4%	0	0.00%	27	8.8%	0	0.00%	$0	$0
Renewal 0 - Initial	Appeal	9/10/13	21	4	19.0%		0.0%	0.0%	0	0.00%	0	0.0%	0	0.00%	$0	$0
Renewal 1 - First name	Appeal	9/10/13	2,149	501	23.3%	15	0.7%	3.0%	0	0.00%	11	2.2%	33	1.54%	$2,065	$63
Renewal 1 - Initial	Appeal	9/10/13	34	7	20.6%	2	5.9%	28.6%	0	0.00%	2	28.6%	0	0.00%	$0	$0
Renewal 2 - First name	Appeal	9/10/13	372	109	29.3%	25	6.7%	22.9%	2	0.54%	22	20.2%	11	2.96%	$1,775	$161
Renewal 2 - Initial	Appeal	9/10/13	5	2	40.0%		0.0%	0.0%	0	0.00%	0	0.0%	0	0.00%	$0	$0
Renewal 3 - First name	Appeal	9/10/13	1,593	294	18.5%	42	2.6%	14.3%	1	0.06%	42	14.3%	30	1.88%	$1,565	$52
Renewal 3 - Initial	Appeal	9/10/13	31	4	12.9%	1	3.2%	25.0%	0	0.00%	1	25.0%	0	0.00%	$0	$0
September Events	Cultivation	9/9/13	83,355	16,026	19.2%	841	1.0%	5.2%	234	0.28%	585	3.7%	0	0.00%	$0	$0
SEPTEMBER 2013 Email Grand Totals			172,954	34,485	19.9%	1,534	0.9%	4.4%	434	0.25%	819	2.4%	87	0.05%	$6,135	$71

AUGUST 2013 EMAIL LAUNCHES
Renewal 1 - First name	Appeal	8/13/13	1,086	323	29.7%	30	2.8%	9.3%	1	0.09%	26	8.0%	14	1.29%	$750	$54
Renewal 1 - Initial	Appeal	8/13/13	18	5	27.8%		0.0%	0.0%	0	0.00%	0	0.0%	0	0.00%	$0	$0
Renewal 2 - First name	Appeal	8/13/13	488	139	28.5%	22	4.5%	15.8%	0	0.00%	20	14.4%	8	1.64%	$350	$44
Renewal 2 - Initial	Appeal	8/13/13	10	91	910.0%		0.0%	0.0%	0	0.00%	0	0.0%	0	0.00%	$0	$0
Renewal 3 - First name	Appeal	8/13/13	1,264	281	22.2%	53	4.2%	18.9%	0	0.00%	43	15.3%	22	1.74%	$1,695	$77
Renewal 3 - Initial	Appeal	8/13/13	25	3	12.0%		0.0%	0.0%	3	12.00%	0	0.0%	0	0.00%	$0	$0
AUGUST 2013 Email Grand Totals			2,891	842	29.1%	105	3.6%	12.5%	4	0.14%	89	10.6%	44	1.52%	$2,795	$64

JULY 2013 EMAIL LAUNCHES
Events - July - Genome	Cultivation	7/18/13	2,727	982	36.0%	259	9.5%	26.4%	1	0.04%	259	26.4%	0	0.00%	$0	$0
Events - July - Brooklyn Treasures	Cultivation	7/17/13	80,617	12,499	15.5%	237	0.3%	1.9%	208	0.26%	46	0.4%	3	0.00%	$225	$75
Events - July - Brooklyn Treasures	Cultivation	7/12/13	80,845	13,300	16.5%	316	0.4%	2.4%	232	0.29%	84	0.6%	4	0.00%	$140	$35
Renewal 1 - First name	Appeal	7/10/13	1,050	266	25.3%	35	3.3%	13.2%	3	0.29%	41	15.4%	27	2.57%	$2,440	$90
Renewal 1 - Initial	Appeal	7/10/13	22	6	27.3%	0	0.0%	0.0%	0	0.00%	0	0.0%	0	0.00%	$0	$0
Renewal 2 - First name	Appeal	7/10/13	782	197	25.2%	18	2.3%	9.1%	0	0.00%	57	28.9%	10	1.28%	$1,595	$160
Renewal 2 - Initial	Appeal	7/10/13	12	4	33.3%	1	8.3%	25.0%	0	0.00%	1	25.0%	1	8.33%	$25	$25
Renewal 3 - First name	Appeal	7/10/13	1,055	238	22.6%	36	3.4%	15.1%	1	0.09%	34	14.3%	23	2.18%	$1,205	$52
Renewal 3 - Initial	Appeal	7/10/13	23	7	30.4%	3	13.0%	42.9%	0	0.00%	1	14.3%	0	0.00%	$0	$0
Events - July - Folklife Festival	Cultivation	7/3/13	80,364	12,301	15.3%	794	1.0%	6.5%	255	0.32%	201	1.6%	9	0.01%	$345	$38
JULY 2013 Email Grand Totals			247,497	39,800	16.1%	1,699	0.7%	4.3%	700	0.28%	724	1.8%	77	0.03%	$5,975	$78

JUNE 2013 EMAIL LAUNCHES
OAS - Four Talented Women	Cultivation	6/27/13	82,691	14,884	18.0%	475	0.6%	3.2%	262	0.32%	103	0.7%	5	0.01%	$300	$60
Events - June - Folklife Festival	Cultivation	6/24/13	84,089	17,033	20.3%	2,145	2.6%	12.6%	300	0.36%	347	2.0%	14	0.02%	$575	$41
Events - June - Changing America	Cultivation	6/17/13	84,359	17,146	20.3%	1,076	1.3%	6.3%	357	0.42%	355	2.1%	18	0.02%	$995	$55
Winfrey Announcement	Cultivation	6/12/13	85,612	13,043	15.2%	830	1.0%	6.4%	221	0.26%	195	1.5%	22	0.03%	$1,325	$60
Renewal 1 - First name	Appeal	6/11/13	1,547	389	25.1%	44	2.8%	11.3%	5	0.32%	20	5.1%	26	1.68%	$3,440	$132
Renewal 1 - Initial	Appeal	6/11/13	29	11	37.9%	1	3.4%	9.1%			1	9.1%	1	3.45%	$100	$100
Renewal 2 - First name	Appeal	6/11/13	814	189	23.2%	30	3.7%	15.9%	1	0.12%	27	14.3%	15	1.84%	$1,950	$130
Renewal 2 - Initial	Appeal	6/11/13	19	7	36.8%	1	5.3%	14.3%			7	100.0%	7	36.84%	$320	$46
Renewal 3 - First name	Appeal	6/11/13	1,259	257	20.4%	49	3.9%	19.1%			34	13.2%	30	2.38%	$1,225	$41
Renewal 3 - Initial	Appeal	6/11/13	20	5	25.0%	5	25.0%	100.0%			4	80.0%	4	20.00%	$205	$51
JUNE 2013 Email Grand Totals			340,439	62,964	18.5%	4,656	1.4%	7.4%	1,146	0.34%	1,093	1.7%	142	0.04%	$10,435	$73

MAY 2013 EMAIL LAUNCHES
Renewal 1 - First name	Appeal	5/9/13	1,860	490	26.3%	56	3.0%	11.4%	3	0.16%	43	8.8%	32	1.72%	$2,175	$68
Renewal 1 - Initial	Appeal	5/9/13	39	11	28.2%	1	2.6%	9.1%			1	9.1%	1	2.56%	$100	$100
Renewal 2 - First name	Appeal	5/9/13	270	85	31.5%	17	6.3%	20.0%			11	12.9%	7	2.59%	$250	$36
Renewal 2 - Initial	Appeal	5/9/13	2	1	50.0%
Renewal 3 - First name	Appeal	5/9/13	1,219	271	22.2%	51	4.2%	18.8%	1	0.08%	50	18.5%	17	1.39%	$1,025	$60
Renewal 3 - Initial	Appeal	5/9/13	29	5	17.2%	2	6.9%	40.0%	0	0.00%	1	20.0%
MAY 2013 Email Grand Totals			3,419	863	25.2%	127	3.7%	14.7%	4	0.12%	106	12.3%	57	1.67%	$3,550	$62

APRIL 2013 EMAIL LAUNCHES
CHAP - Fly Thru	Cultivation	4/19/13	86,023	19,199	22.3%	4,465	5.2%	23.3%	376	0.44%	192	1.0%	21	0.02%	$1,050	$50
Renewal 1 - First name	Appeal	4/10/13	1,285	400	31.1%	49	3.8%	12.3%	11	0.86%	0	0.0%	18	1.40%	$985	$55
Renewal 1 - Initial	Appeal	4/10/13	31	14	45.2%	3	9.7%	21.4%	0	0.00%	3	21.4%	2	6.45%	$80	$40
Renewal 2 - First name	Appeal	4/10/13	300	93	31.0%	30	10.0%	32.3%	25	8.33%	0	0.0%	15	5.00%	$855	$57
Renewal 2 - Initial	Appeal	4/10/13	10	6	60.0%	0	0.0%	0.0%	1	10.00%	0	0.0%	2	20.00%	$80	$40
Renewal 3 - First name	Appeal	4/10/13	1,303	263	20.2%	55	4.2%	20.9%	2	0.15%	41	15.6%	18	1.38%	$750	$42
Renewal 3 - Initial	Appeal	4/10/13	31	4	12.9%	0	0.0%	0.0%	0	0.00%	0	0.0%	2	6.45%	$140	$70
Events - April - National Archives	Cultivation	4/10/13	74,761	16,636	22.3%	488	0.7%	2.9%	240	0.32%	264	1.6%	4	0.01%	$290	$73
APRIL 2013 Email Grand Totals			163,744	36,615	22.4%	5,090	3.1%	13.9%	655	0.40%	500	1.4%	82	0.05%	$4,230	$52

MARCH 2013 EMAIL LAUNCHES
Events - March - May	Cultivation	3/20/13	70,639	14,054	19.9%	498	0.7%	3.5%	289	0.41%	242	1.7%	10	0.01%	$525	$53
Renewal 1 - First name	Appeal	3/12/13	689	209	30.3%	18	2.6%	8.6%			14	6.7%	13	1.89%	$1,425	$110
Renewal 1 - Initial	Appeal	3/12/13	17	10	58.8%	0	0.0%	0.0%
Renewal 2 - First name	Appeal	3/12/13	593	152	25.6%	16	2.7%	10.5%	1	0.17%	17	11.2%	8	1.35%	$345	$43
Renewal 2 - Initial	Appeal	3/12/13	19	4	21.1%	1	5.3%	25.0%
Renewal 3 - First name	Appeal	3/12/13	923	186	20.2%	31	3.4%	16.7%			26	14.0%	9	0.98%	$510	$57
Renewal 3 - Initial	Appeal	3/12/13	21	2	9.5%	0	0.0%	0.0%	1	4.76%
Winter Construction Update	Cultivation	3/8/13	55,610	14,705	26.4%	367	0.7%	2.5%	224	0.40%	166	1.1%	44	0.08%	$5,520	$125
MARCH 2013 Email Grand Totals			128,511	29,322	22.8%	931	0.7%	3.2%	515	0.40%	465	1.6%	84	0.07%	$8,325	$99

FEBRUARY 2013 EMAIL LAUNCHES
OAS - Quakers Abolition	Cultivation	2/21/13	72,371	17,275	23.9%	694	1.0%	4.0%	318	0.44%	146	0.8%	12	0.02%	$465	$39
Renewal 1 - First name	Appeal	2/7/13	1,025	286	27.9%	32	3.1%	11.2%			30	10.5%	15	1.46%	$2,465	$164
Renewal 1 - Initial	Appeal	2/7/13	31	14	45.2%	3	9.7%	21.4%			2	14.3%	1		$50
Renewal 2 - First name	Appeal	2/7/13	416	103	24.8%	28	6.7%	27.2%	1		24	23.3%	15	3.61%	$645	$43
Renewal 2 - Initial	Appeal	2/7/13	9	2	22.2%							0.0%
Renewal 3 - First name	Appeal	2/7/13	697	156	22.4%	35	5.0%	22.4%				0.0%	13	1.87%	$770	$59
Renewal 3 - Initial	Appeal	2/7/13	18	1	5.6%
FEBRUARY 2013 Email Grand Totals			74,567	17,837	23.9%	792	1.1%	4.4%	319	0.43%	202	1.1%	56	0.08%	$4,395	$78

JANUARY 2013 EMAIL LAUNCHES
Events - Inauguration	Cultivation	1/16/13	71,501	14,383	20.1%	491	0.7%	3.4%	250	0.35%			6	0.01%	$365	$61
Events - Inauguration	Cultivation	1/17/13	70,562	16,491	23.4%	370	0.5%	2.2%	302	0.43%			25	0.04%	$1,490	$60
Events - Inauguration	Cultivation	1/18/13	70,349	12,463	17.7%	309	0.4%	2.5%	228	0.32%			2	0.00%	$80	$40
Renewal 1 - First name	Appeal	1/10/13	1,190	303	25.5%	22	1.8%	7.3%			24	7.9%	9	0.76%	$970	$108
Renewal 1 - Initial	Appeal	1/10/13	32	10	31.3%	0	0.0%	0.0%			1	10.0%	1	3.13%	$250	$250
Renewal 2 - First name	Appeal	1/10/13	210	52	24.8%	7	3.3%	13.5%			14	26.9%	4	1.90%	$205	$51
Renewal 2 - Initial	Appeal	1/10/13	6	1	16.7%	1	16.7%	16.7%			1	100.0%	1	16.67%	$100	$100
Renewal 3 - Initial	Appeal	1/10/13	17	2	11.8%	2	11.8%	100.0%	1	5.88%
Renewal 3 - First name	Appeal	1/10/13	758	174	23.0%	38	5.0%	21.8%	2	0.26%	30	17.2%	22	2.90%	$930	$42
JANUARY 2013 Email Grand Totals			214,625	43,879	20.4%	1,240	0.6%	2.8%	783	0.36%	70	0.2%	70	0.03%	$4,390	$63

DECEMBER 2012 EMAIL LAUNCHES
Year End Appeal 1	Appeal	12/6/12	54,344	14,585	26.8%	377	0.7%	2.6%	558	1.03%	61	0.4%	24	0.04%	$2,150	$90
Events - Changing America	Cultivation	12/10/12	54,652	12,199	22.3%	433	0.8%	3.5%	418	0.76%			17	0.03%	$2,260	$133
Renewal 1 - First name	Appeal	12/12/12	769	187	24.3%	24	3.1%	12.8%	1	0.13%	24	12.8%	17	2.21%	$1,260	$74
Renewal 1 - Initial	Appeal	12/12/12	17	5	29.4%	1	5.9%	20.0%			1	20.0%	1	5.88%	$25	$25
Renewal 2 - First name	Appeal	12/12/12	410	116	28.3%	13	3.2%	11.2%	2	0.49%	14	12.1%	14	3.41%	$2,510	$179
Renewal 2 - Initial	Appeal	12/12/12	8								1
Renewal 3 - First name	Appeal	12/12/12	464	97	20.9%	19	4.1%	19.6%	1	0.22%	17	17.5%	13	2.80%	$1,195	$92
Renewal 3 - Initial	Appeal	12/12/12	11	3	27.3%	1	9.1%	33.3%
Year End Appeal 2	Appeal	12/18/12	54,397	14,441	26.5%	378	0.7%	2.6%	304	0.56%	24	0.2%	23	0.04%	$1,955	$85
Holiday Card	Cultivation	12/21/12	73,403	16,205	22.1%	519	0.7%	3.2%	496	0.68%	1	0.0%	16	0.02%	$3,130	$196
Year End Appeal 3	Appeal	12/28/12	72,566	13,126	18.1%	388	0.5%	3.0%	611	0.84%	14	0.1%	72	0.10%	6,250	$87
Charter			12,543	2,709	21.6%	98	0.8%	3.6%	31	0.25%	17	0.6%	35	0.28%	$3,445	$98
Non-Charter			60,023	10,417	17.4%	290	0.5%	2.8%	580	0.97%	1	0.0%	37	0.06%	$2,805	$76
Year End Appeal 4	Appeal	12/31/12	72,074	11,403	15.8%	261	0.4%	2.3%	553	0.77%	14	0.1%	46	0.06%	$7,140	$155
Charter			12,470	2,159	17.3%	75	0.6%	3.5%	17	0.14%	17	0.8%	32	0.26%	$5,995	$187
Non-Charter			59,604	9,244	15.5%	186	0.3%	2.0%	536	0.90%	1	0.0%	14	0.02%	$1,145	$82
DECEMBER 2012 Email Grand Totals			383,115	82,367	21.5%	2,414	0.6%	2.9%	4,108	1.07%	207	0.3%	243	0.06%	$27,875	$115

NOVEMBER 2012 EMAIL LAUNCHES
OAS Freddie Stowers	Cultivation	11/9/12	37,346	9,424	25.2%	232	0.6%	2.5%	2	0.01%	61	0.6%	16	0.04%	$850	$53
Renewal 1 - First name	Appeal	11/16/12	712	208	29.2%	17	2.4%	8.2%	2	0.28%	24	11.5%	11	1.54%	$4,190	$381
Renewal 1 - Initial	Appeal	11/16/12	17	2	11.8%	1	5.9%	50.0%	0	0.00%	1	50.0%	1	5.88%	$150	$150
Renewal 2 - First name	Appeal	11/16/12	232	60	25.9%	11	4.7%	18.3%	0	0.00%	14	23.3%	4	1.72%	$220	$55
Renewal 2 - Initial	Appeal	11/16/12	5	2	40.0%	1	20.0%	50.0%	0	0.00%	1	50.0%
Renewal 3 - First name	Appeal	11/16/12	708	139	19.6%	18	2.5%	12.9%	1	0.14%	17	12.2%	19	2.68%	$4,635	$244
Renewal 3 - Initial	Appeal	11/16/12	19	4	21.1%	1	5.3%	25.0%	0	0.00%	1	25.0%	1	5.26%	$10	$10
Thanksgiving E-card	Cultivation	11/22/12	37,129	8,078	21.8%	326	0.9%	4.0%	140	0.38%	290	3.6%	9	0.02%	$836	$93
Welcome 1 - Care2	Cultivation	11/29/12	18,262	6,257	34.3%	938	5.1%	15.0%	585	3.20%	999	16.0%	1	0.01%	$1,000	$1,000
NOVEMBER 2012 Email Grand Totals			94,430	24,174	25.6%	1,545	1.6%	6.4%	730	0.77%	1,408	5.8%	62	0.07%	$11,891	$192

OCTOBER 2012 EMAIL LAUNCHES
E-Renewal 1 First	Appeal	10/11/12	927	236	25.5%	33	3.6%	14.0%	2	0.22%	30	90.9%	14	1.51%	$580	$41
E-Renewal 1 Lapsed/Expired First Last	Appeal	10/11/12	21	4	19.0%	1	4.8%	25.0%	0	0.00%	1	100.0%
E-Renewal 2 First	Appeal	10/11/12	1,532	320	20.9%	77	5.0%	24.1%	3	0.20%	75	97.4%	36	2.35%	$2,210	$61
E-Renewal 2 Lapsed/Expired First Last	Appeal	10/11/12	26	6	23.1%	1	3.8%	16.7%	0	0.00%	1	100.0%
October Newsletter	Cultivation	10/18/12	36,164	8,568	23.7%	1,170	3.2%	13.7%	161	0.45%	74	6.3%	9	0.02%	$450	$50
OCTOBER 2012 Email Grand Totals			38,670	9,134	23.6%	1,282	3.3%	14.0%	166	0.43%	181	14.1%	59	0.15%	$3,240	$55

SEPTEMBER 2012 EMAIL LAUNCHES
E-Renewal 1 First	Appeal	9/7/12	756	232	30.7%	36	4.8%	15.5%	2	0.26%	31	86.1%	38	5.03%	$4,280	$113
E-Renewal 2 Lapsed/Expired First	Appeal	9/7/12	956	265	27.7%	51	5.3%	19.2%	2	0.21%	46	90.2%	3	0.31%	$105	$35
OAS Church Street Bombing	Cultivation	9/14/12	36,770	9,100	24.7%	473	1.3%	5.2%	140	0.38%	124	26.2%	22	0.06%	$1,255	$57
Fall Survey - Charter Member	Cultivation	9/27/12	10,493	2,852	27.2%	1,077	10.3%	37.8%	18	0.17%	1003	93.1%	39	0.37%	$2,015	$52
Fall Survey - Prospects	Cultivation	9/27/12	25,471	6,007	23.6%	1,320	5.2%	22.0%	144	0.57%	1224	0.0%	33	0.13%	$1,323	$40
SEPTEMBER 2012 Email Grand Totals			74,446	18,456	24.8%	2,957	4.0%	16.0%	306	0.41%	2,428	82.1%	135	0.18%	$8,978	$67

AUGUST 2012 EMAIL LAUNCHES
No Messages							0
AUGUST 2012 Email Grand Totals	0	0	0.0%	0	0.0%	0.0%	0	0.00%	0	0.0%	0	0.00%	$0	$0

JULY 2012 EMAIL LAUNCHES
E-Renewal Lapsed/Expired First	Appeal	7/9/12	112	32	28.6%	8	7.1%	25.0%	0	0.00%	8	100.0%	9	8.04%	$970	$108
OAS - Wilson Cole - Grist	Appeal	7/10/12	317	107	33.8%	2	0.6%	1.9%	8	2.52%	1	50.0%
Welcome 2 - Grist	Appeal	7/17/12	326	91	27.9%	3	0.9%	3.3%	8	2.45%	3	100.0%
Welcome 1 - CSM	Appeal	7/17/12	367	145	39.5%	11	3.0%	7.6%	5	1.36%	0	0.0%
E-Renewal 1 First Last Name	Appeal	7/19/12	35	10	28.6%	0	0.0%	0.0%	0	0.00%	0	0.0%
E-Renewal 1 First	Appeal	7/19/12	1,560	450	28.8%	66	4.2%	14.7%	1	0.06%	62	93.9%	21	1.35%	$1,095	$52
E-Renewal 2 First Last Name	Appeal	7/19/12	33	11	33.3%	2	6.1%	18.2%	0	0.00%	2	100.0%
E-Renewal 2 First	Appeal	7/19/12	1,938	482	24.9%	127	6.6%	26.3%	2	0.10%	120	94.5%
OAS - Wilson Cole - CSM	Cultivation	7/25/12	360	139	38.6%	18	5.0%	12.9%	4	1.11%	2	11.1%
Welcome 2 - CSM	Appeal	7/31/12	355	95	26.8%	4	1.1%	4.2%	3	0.85%	4	100.0%	2	0.56%	$50	$25
JULY 2012 Email Grand Totals			5,403	1,562	28.9%	241	4.5%	15.4%	31	0.57%	202	83.8%	32	0.59%	$2,115	$66

JUNE 2012 EMAIL LAUNCHES
Event - Save the Date Folklife Concert	Cultivation	6/12/12	26,491	6,914	26.1%	687	2.6%	9.9%	131	0.49%	105	15.3%	8	0.03%	$525	$66
Welcome 1 - Grist	Appeal	6/15/12	362	121	33.4%	3	0.8%	2.5%	9	2.49%	2	66.7%	1	0.28%	$250	$250
OAS - Wilson Cole	Cultivation	6/18/12	34,155	9,133	26.7%	458	1.3%	5.0%	202	0.59%	68	14.8%	9	0.03%	$495	$55
Event - NYC Postponement	Cultivation	6/20/12	34,377	8,391	24.4%	249	0.7%	3.0%	182	0.53%	n/a
Event - Save the Date Folklife Concert	Cultivation	6/21/12	34,232	8,176	23.9%	425	1.2%	5.2%	178	0.52%	80	18.8%	7	0.02%	$550	$79
Event - Save the Date Folklife Concert	Cultivation	6/26/12	23,251	2,069	8.9%	134	0.6%	6.5%	97	0.42%	19	14.2%	1	0.00%	$25	$25
JUNE 2012 Email Grand Totals			152,868	34,804	22.8%	1,956	1.3%	5.6%	799	0.52%	274	0.8%	26	0.02%	$1,845	$71

MAY 2012 EMAIL LAUNCHES
Change.org Welcome 2	Appeal	5/2/12	8,922	2,790	31.3%	100	1.1%	3.6%	105	1.18%	78	78.0%	7	0.08%	$175	$25
Renewal 1 - First name	Appeal	5/4/12	770	221	28.7%	35	4.5%	15.8%	1	0.13%	35	100.0%	1	0.13%	$100	$100
Renewal 1 - First and last	Appeal	5/4/12	11	1	9.1%	0	0.0%	0.0%	0	0.00%
MAY 2012 Email Grand Totals			9,703	3,012	31.0%	135	1.4%	4.5%	106	1.09%	113	3.8%	8	0.08%	$275	$34

APRIL 2012 EMAIL LAUNCHES
Care2 Welcome 2	Appeal	4/2/12	3,254	963	29.6%	29	0.9%	3.0%	30	0.92%	0	0.0%
Renewal 1 - First name	Appeal	4/10/12	244	64	26.2%	0	0.0%	0.0%	0	0.00%	0		71	29.10%	$3,278	$46
Renewal 1 - First and last	Appeal	4/10/12	4	1	25.0%	0	0.0%	0.0%	0	0.00%	0
Event - Groundbreaking	Cultivation	4/17/12	25,288	6,862	27.1%	851	3.4%	12.4%	74	0.29%	118	13.9%	10	0.04%	$3,015	$302
Change.org Welcome 1	Appeal	4/18/12	9,413	3,189	33.9%	146	1.6%	4.6%	319	3.39%	152	104.1%	7	0.07%	$205	$29
Event - Jefferson Webinar	Cultivation	4/24/12	25,234	4,839	19.2%	343	1.4%	7.1%	74	0.29%	29	8.5%	5	0.02%	$215	$43
OAS - Tuskegee - Change	Cultivation	4/25/12	8,779	3,532	40.2%	284	3.2%	8.0%	129	1.47%	18	6.3%	1	0.01%	$25	$25
APR 2012 Email Grand Totals			72,216	19,450	26.9%	1,653	2.3%	8.5%	626	0.87%	270	1.4%	94	0.13%	$6,738	$72

MARCH 2012 EMAIL LAUNCHES
Welcome 1 - Care2	Appeal	3/2/12	36	12	33.3%	2	5.6%	16.7%	2	5.56%	0	0.0%
Welcome 1 - Care2	Appeal	3/10/12	209	57	27.3%	4	1.9%	7.0%	2	0.96%	51	89.5%	2	0.96%	$105	$53
Welcome 1 - Care2	Appeal	3/14/12	3,378	1,119	33.1%	53	1.6%	4.7%	88	2.61%	0	0.0%	2	0.06%	$20	$10
Events - March	Cultivation	3/21/12	22,072	5,416	24.5%	312	1.4%	5.8%	58	0.26%	106	2.0%	11	0.05%	$390	$35
OAS - Tusketee - Care2	Cultivation	3/27/12	3,310	1,413	42.7%	102	3.1%	7.2%	47	1.42%	18	1.3%	1	0.03%	$25	$25
MAR 2012 Email Grand Totals			29,005	8,017	27.6%	473	1.6%	5.9%	197	0.68%	175	2.2%	16	0.06%	$540	$34

FEBRUARY 2012 EMAIL LAUNCHES
Welcome 1 - Care2	Appeal	2/7/12	200	52	26.0%	1	0.5%	1.9%	7	3.50%	1	1.9%
OAS - Tuskegee	Cultivation	2/9/12	21,856	5,605	25.6%	1,544	7.1%	27.5%	60	0.27%	56	1.0%	6	0.03%	$660	$110
Groundbreaking - Event	Cultivation	2/17/12	20,811	5,539	26.6%	858	4.1%	15.5%	55	0.26%	207	3.7%	13	0.06%	$955	$73
FEB 2012 Email Grand Totals			42,867	11,196	26.1%	2,403	5.6%	21.5%	122	0.28%	264	2.4%	19	0.04%	$1,615	$85

JANUARY 2012 EMAIL LAUNCHES
Loving Story - Event	Cultivation	1/11/12	21,290	4,990	23.4%	369	1.7%	7.4%	87	0.41%	96	1.9%	6	0.03%	$285	$48
Welcome 1 - Care2	Appeal	1/24/12	88	14	15.9%	0	0.0%	0.0%	1	1.14%	0	0.0%
Feb 2012 - Event	Cultivation	1/30/12	21,484	4,402	20.5%	335	1.6%	7.6%	62	0.29%	65	1.5%	9	0.04%	$345	$38
JAN 2012 Email Grand Totals			42,862	9,406	21.9%	704	1.6%	7.5%	150	0.35%	161	1.7%	15	0.03%	$630	$42

DECEMBER 2011 EMAIL LAUNCHES
Welcome 1 - Care2	Appeal	12/5/11	280	107	38.2%	8	2.9%	7.5%	14	5.00%	5	4.7%
Holiday - Event	Cultivation	12/13/11	21,362	4,879	22.8%	242	1.1%	5.0%	100	0.47%	64	1.3%	8	0.04%	$375	$47
Holiday - Message	Appeal	12/15/11	21,563	5,423	25.1%	195	0.9%	3.6%	129	0.60%	45	0.8%	7	0.03%	$185	$26
Welcome 1 - Care2	Appeal	12/16/11	237	86	36.3%	1	0.4%	1.2%	6	2.53%	0	0.0%
YE Appeal #1	Appeal	12/21/11	21,439	5,066	23.6%	186	0.9%	3.7%	87	0.41%	91	1.8%	15	0.07%	$1,143	$76
Holiday - Message - Resend to Care2 121511	Appeal	12/24/11	234	70	29.9%	0	0.0%	0.0%	5	2.14%	0	0.0%
YE Appeal #2	Appeal	12/27/11	20,599	4,572	22.2%	167	0.8%	3.7%	101	0.49%	102	2.2%	27	0.13%	$2,970	$110
Welcome 1 - Care2	Appeal	12/30/11	5	3	60.0%	0	0.0%	0.0%	0	0.00%	0	0.0%
YE Appeal #3 (New Year's)	Appeal	12/30/11	14,838	750	5.1%	46	0.3%	6.1%	62	0.42%	27	3.6%	12	0.08%	$500	$42
DEC 2011 Email Grand Totals			100,557	20,956	20.8%	845	0.8%	4.0%	504	0.50%	334	1.6%	69	0.07%	$5,173	$75

NOVEMBER 2011 EMAIL LAUNCHES
Fishbone - Event	Cultivation	11/4/11	14,432	3,881	26.9%	220	1.5%	5.7%	37	0.26%	55	1.4%	4	0.03%	$125	$31
Welcome 1 - Change.org 110711	Appeal	11/9/11	6,105	1,444	23.7%	54	0.9%	3.7%	189	3.10%	56	3.9%	7	0.11%	$430	$61
OAS - Joe Louis - Aug09 all active	Cultivation	11/10/11	20,152	4,863	24.1%	218	1.1%	4.5%	49	0.24%	64	1.3%	5	0.02%	$500	$100
OAS - Joe Louis - Change.org 110711	Cultivation	11/16/11	853	327	38.3%	18	2.1%	5.5%	11	1.29%	0	0.0%
CHAP - Building Fund Appeal	Appeal	11/17/11	14,273	3,265	22.9%	119	0.8%	3.6%	35	0.25%	80	2.5%	8	0.06%	$1,820	$228
Welcome 1 - Care 2 111511	Appeal	11/18/11	869	343	39.5%	15	1.7%	4.4%	27	3.11%	15	4.4%	3	0.35%	$225	$75
Welcome 2 - Change.org 110711	Appeal	11/22/11	5,826	934	16.0%	29	0.5%	3.1%	70	1.20%	30	3.2%	3	0.05%	$375	$125
OAS - Joe Louis to Care2 111511	Cultivation	11/25/11	5,899	1,277	21.6%	45	0.8%	3.5%	100	1.70%	0	0.0%
CHAP - Building Fund Appeal	Appeal	11/30/11	17,459	2,280	13.1%	130	0.7%	5.7%	115	0.66%	56	2.5%	5	0.03%	$240	$48
Welcome 2 - Care 2	Appeal	11/30/11	834	288	34.5%	8	1.0%	2.8%	7	0.84%	0	0.0%
NOV 2011 Email Grand Totals			68,409	16,334	23.9%	718	1.0%	4.4%	518	0.76%	300	1.8%	30	0.04%	$3,475	$116

OCTOBER 2011 EMAIL LAUNCHES
American in BW - Event	Cultivation	10/3/11	14,496	4,560	31.5%	294	2.0%	6.4%	27	0.19%	55	1.2%	2	0.01%	$75	$38
Houston Treasures - Event	Cultivation	10/20/11	14,447	3,047	21.1%	95	0.7%	3.1%	24	0.17%	30	1.0%
OCT 2011 Email Grand Totals			28,943	7,607	26.3%	389	1.3%	5.1%	51	0.18%	85	1.1%	2	0.01%	$75	$38

SEPTEMBER 2011 EMAIL LAUNCHES
OAS - Willette Klausner	Cultivation	9/6/11	14,402	4,514	31.3%	272	1.9%	6.0%	36	0.25%	184	4.1%	3	0.02%	$105	$35
SEPT 2011 Email Grand Totals			14,402	4,514	31.3%	272	1.9%	6.0%	36	0.25%	184	4.1%	3	0.02%	$105	$35

AUGUST 2011 EMAIL LAUNCHES
No Data	N/A	0	0	0.0%	0	0.0%	0.0%	0	0.00%	0	0.0%
AUG 2011 Email Grand Totals		0	0	0.0%	0	0.0%	0.0%	0	0.00%	0	0.0%	0	0.00%	$0	$0

JULY 2011 EMAIL LAUNCHES
No Data	N/A	0	0	0.0%	0	0.0%	0.0%	0	0.00%	0	0.0%
JULY 2011 Email Grand Totals		0	0	0.0%	0	0.0%	0.0%	0	0.00%	0	0.0%	0	0.00%	$0	$0

JUNE 2011 EMAIL LAUNCHES
June Event - Opening of FATWTS	Cultivation	6/2/11	13,524	4,158	30.7%	593	4.4%	14.3%	30	0.22%	98	2.4%	14	0.10%	$830	$59
June Event - Texas Treasures	Cultivation	6/9/11	13,521	2,939	21.7%	106	0.8%	3.6%	28	0.21%	28	1.0%	1	0.01%	$25	$25
Building Fund House Appeal	Appeal	6/10/11	13,484	3,174	23.5%	151	1.1%	4.8%	47	0.35%	98	3.1%	21	0.16%	$1,385	$66
June Event - Folklife Festival	Cultivation	6/22/11	13,438	3,649	27.2%	387	2.9%	10.6%	23	0.17%	41	1.1%	2	0.01%	$50	$25
June Event - Folklife Festival	Cultivation	6/29/11	13,423	3,333	24.8%	298	2.2%	8.9%	28	0.21%	18	0.5%	1	0.01%	$40	$40
OAS - July 4, 1852 - What to the Slave is the Fourth of July?	Cultivation	6/30/11	13,402	3,807	28.4%	642	4.8%	16.9%	20	0.15%	184	4.8%	25	0.19%	$1,430	$57
JUNE 2011 Email Grand Totals			80,792	21,060	26.1%	2,177	2.7%	10.3%	176	0.22%	467	2.2%	64	0.08%	$3,760	$59

MAY 2011 EMAIL LAUNCHES
Hays Event Follow-Up	Appeal	5/17/11	354	107	30.2%	15	4.2%	14.0%	4	1.13%	13	12.1%	1	0.28%	$40	$0

MAY 2011 Email Grand Totals 354 107 30.2% 15 4.2% 14.0% 4 1.13% 13 12.1% 1 0.28% $40 $40

APRIL 2011 EMAIL LAUNCHES
Welcome 2 - NMAI	Appeal	4/11/11	315	114	36.2%	8	2.5%	7.0%	0	0.00%	12	10.5%
Welcome 2 - Central SI	Appeal	4/11/11	539	246	45.6%	11	2.0%	4.5%	7	1.30%	18	7.3%	2	0.37%	$75	$38
Hays Event	Appeal	4/29/11	361	139	38.5%	22	6.1%	15.8%	2	0.55%	16	11.5%	1	0.28%	$50	$50

APRIL 2011 Email Grand Totals 1,215 499 41.1% 41 3.4% 8.2% 9 0.74% 30 6.0% 3 0.25% $125 $42

MARCH 2011 EMAIL LAUNCHES
OAS - Dred Scott	Cultivation	3/15/11	12,493	3,892	31.2%	311	2.5%	8.0%	27	0.22%	129	3.3%	16	0.00%	$1,155	$72
Welcome 1 - NMAI	Appeal	3/24/11	353	146	41.4%	13	3.7%	8.9%	3	0.85%	12	8.2%	3	0.85%	$325	$108
Welcome 1 - Central SI	Appeal	3/24/11	582	262	45.0%	19	3.3%	7.3%	3	0.52%	18	6.9%	2	0.34%	$65	$33

MARCH 2011 Email Grand Totals 13,428 4,300 32.0% 343 2.6% 8.0% 33 0.25% 159 3.7% 21 0.16% $1,545 $74

	MARCH 2011 Chaperoned Email Results	Type	Sent	List Size /
Impression	Email Opt-ins	# Gifts	Response	Dollars Raised	Avg Gift
	NMAI	Chaperoned	3/15/11	42,277	411	42	0.10%	$1,875	$45
	Central SI	Chaperoned	3/7/11	94,267	624	45	0.05%	$3,085	$69

MARCH 2011 Chaperoned Email Totals 136,544 1,035 87 0.06% $4,960 $57

FEBRUARY 2011 EMAIL LAUNCHES
OAS - Black History Month	Cultivation	2/4/11	11,318	3,130	27.7%	471	4.2%	15.0%	18	0.16%	387	12.4%	5	0.04%	$235	$47

FEBRUARY 2011 Email Grand Totals 11,318 3,130 27.7% 471 4.2% 15.0% 18 0.16% 387 12.4% 5 0.04% $235 $47

JANUARY 2011 EMAIL LAUNCHES
January Events	Cultivation	1/10/11	11,140	3,474	31.2%	252	2.3%	7.3%	36	0.32%	78	2.2%	1	0.01%	$25	$0
February Events	Cultivation	1/31/11	11,278	2,548	22.6%	172	1.5%	6.8%	24	0.21%	21	0.8%	3	0.03%	$165	$55

JANUARY 2011 Email Grand Totals 22,418 6,022 26.9% 424 1.9% 7.0% 60 0.27% 99 1.6% 4 0.02% $190 $48

DECEMBER 2010 EMAIL LAUNCHES
Holiday Message	Appeal	12/14/10	11,227	3,540	31.5%	144	1.3%	4.1%	21	0.19%	30	0.8%	8	0.07%	$915	$114
OAS - Our 13th Amendment	Appeal	12/17/10	11,184	2,891	25.8%	179	1.6%	6.2%	51	0.46%	7	0.2%	4	0.04%	$250	$63
YE Appeal 2	Appeal	12/28/10	11,152	2,265	20.3%	93	0.8%	4.1%	55	0.49%	7	0.3%	26	0.23%	$3,205	$123

December 2010 Email Grand Totals 33,563 8,696 25.9% 416 1.2% 4.8% 127 0.38% 44 0.5% 38 0.11% $4,370 $115

NOVEMBER 2010 EMAIL LAUNCHES
Welcome 1 - Alternet	Appeal	11/3/10	2,108	895	42.5%	75	3.6%	8.4%	21	1.00%	30	3.4%	6	0.28%	$555	$93
OAS - Patricia R. Harris	Appeal	11/5/10	10,988	3,178	28.9%	177	1.6%	5.6%	51	0.46%	7	0.2%	4	0.04%	$100	$25
OAS - Patricia R. Harris Resend	Appeal	11/10/10	11,242	2,820	25.1%	75	0.7%	2.7%	55	0.49%	7	0.2%	1	0.01%	$40	$40
YE Appeal	Appeal	11/16/10	11,283	5,275	46.8%	229	2.0%	4.3%	80	0.71%	7	0.1%	22	0.19%	$945	$43
November Events	Cultivation	11/17/10	11,180	3,615	32.3%	124	1.1%	3.4%	42	0.38%	7	0.2%	2	0.02%	$75	$38
Welcome 2 - Alternet	Appeal	11/30/10	1,976	649	32.8%	12	0.6%	1.8%	13	0.66%	68	10.5%	1	0.05%	$25	$25

November 2010 Email Grand Totals 48,777 16,432 33.7% 692 1.4% 4.2% 262 0.54% 126 0.8% 36 0.07% $1,740 $48

OCTOBER 2010 EMAIL LAUNCHES
October Events	Cultivation	10/14/10	10,849	3,177	29.3%	209	1.9%	6.6%	42	0.39%	30	0.9%	12	0.11%	$510	$43
Welcome 2 - Black Enterprise	Appeal	10/27/10	428	148	34.6%	9	2.1%	6.1%	1	0.23%	7	4.7%	1	0.23%	$40	$40

October 2010 Email Grand Totals 11,277 3,325 29.5% 218 1.9% 6.6% 43 0.38% 37 1.1% 13 0.12% $550 $42

SEPTEMBER 2010 EMAIL LAUNCHES
Welcome 1 - Nation	Appeal	9/1/10	854	248	29.0%	10	1.2%	4.0%	13	1.52%	12	4.8%	6	0.70%	$175	$29
Sept Events	Cultivation	9/9/10	8,660	4,638	53.6%	338	3.9%	7.3%	31	0.36%	40	0.9%	9	0.10%	$300	$33
Welcome 1 - Black Enterprise	Appeal	9/14/10	432	209	48.4%	14	3.2%	6.7%	1	0.23%	13	6.2%	1	0.23%	$250	$250
Welcome 2 - Nation	Appeal	9/23/10	815	321	39.4%	10	1.2%	3.1%	7	0.86%	10	3.1%	0	0.00%	$0	$0
OAS - Booker T. Washington	Cultivation	9/27/10	10,750	8,005	74.5%	469	4.4%	5.9%	37	0.34%	123	1.5%	10	0.09%	$410	$41

September 2010 Email Grand Totals 21,511 13,421 62.4% 841 3.9% 6.3% 89 0.41% 198 1.5% 26 0.12% $1,135 $44

AUGUST 2010 EMAIL LAUNCHES
August Appeal	Appeal	8/24/10	7,421	2,302	31.0%	331	4.5%	14.4%	25	0.34%	12	0.5%	14	0.19%	$1,190	$85
Welcome 2 - Mother Jones	Appeal	8/10/10	1,176	369	31.4%	14	1.2%	3.8%	12	1.02%	12	3.3%	5	0.43%	$200	$40
August Events	Cultivation	8/10/10	7,275	1,907	26.2%	124	1.7%	6.5%	25	0.34%	26	1.4%	3	0.04%	$90	$30

August 2010 Email Grand Totals 15,872 4,578 28.8% 469 3.0% 10.2% 62 0.39% 50 5.1% 22 0.14% $1,480 $67

JULY 2010 EMAIL LAUNCHES
OAS - Vermont Bans Slavery	Cultivation	7/20/10	5,903	1,615	27.4%	145	2.5%	9.0%	11	0.19%	53	3.3%	5	0.08%	$1,145	$229
OAS - Vermont Bans Slavery - MoJo	Cultivation	7/22/10	1,231	440	35.7%	37	3.0%	8.4%	13	1.06%	21	4.8%	1	0.08%	$25	$25
Welcome 1 - Mother Jones	Appeal	7/29/10	1,219	404	33.1%	18	1.5%	4.5%	13	1.07%	17	4.2%	3	0.25%	$90	$30

July 2010 Email Grand Totals 8,353 2,459 29.4% 200 2.4% 8.1% 37 0.44% 91 3.7% 9 0.11% $1,260 $140

JUNE 2010 EMAIL LAUNCHES
June Appeal	Appeal	6/26/10	5,098	1,297	25.4%	158	3.1%	12.2%	14	0.27%	81	6.2%	5	0.10%	$110	$22

June 2010 Email Grand Totals 5,098 1,297 25.4% 158 3.1% 12.2% 14 0.27% 81 6.2% 5 0.10% $110 $22

MAY 2010 EMAIL LAUNCHES
May Events	Cultivation	5/13/10	4,780	1,234	25.8%	152	3.2%	12.3%	10	0.21%	29	2.4%	11	0.23%	$650	$59

May 2010 Email Grand Totals 4,780 1,234 25.8% 152 3.2% 12.3% 10 0.21% 29 2.4% 11 0.23% $650 $59

APRIL 2010 EMAIL LAUNCHES
OAS - Jackie Robinson	Cultivation	4/19/10	4,418	1,028	23.3%	73	1.7%	7.1%	11	0.25%	34	3.3%	3	0.07%	$165	$55
Apollo Theater Exhibition Announcement	Cultivation	4/20/10	4,413	1,092	24.7%	184	4.2%	16.8%	5	0.11%	25	2.3%	3	0.07%	$165	$55

April 2010 Email Grand Totals 8,831 2,120 24.0% 257 2.9% 12.1% 16 0.18% 59 2.8% 6 0.07% $330 $55

MARCH 2010 EMAIL LAUNCHES
March Appeal	Appeal	3/17/10	3,606	1,051	29.1%	282	7.8%	26.8%	6	0.17%	51	4.9%	11	0.31%	$350	$32
April Events	Cultivation	3/30/10	4,028	897	22.3%	189	4.7%	21.1%	18	0.45%	13	1.4%	1	0.02%	$250	$250

March 2010 Email Grand Totals 7,634 1,948 25.5% 471 6.2% 24.2% 24 0.31% 64 3.3% 12 0.16% $600 $50

FEBRUARY 2010 EMAIL LAUNCHES
February Newsletter	Cultivation	2/2/10	2,848	716	25.1%	159	5.6%	22.2%	7	0.25%	16	2.2%	7	0.25%	$230	$33

February 2010 Email Grand Totals 2,848 716 25.1% 159 5.6% 22.2% 7 0.25% 16 2.2% 7 0.25% $230 $33

JANUARY 2010 EMAIL LAUNCHES
February Events	Cultivation	1/29/10	2,841	717	25.2%	81	2.9%	11.3%	8	0.28%	12	1.7%	6	0.21%	$300	$50
OAS - Buffalo Univ Bulls	Cultivation	1/7/10	2,770	701	25.3%	146	5.3%	20.8%	5	0.18%	61	8.7%	2	0.07%	$50	$25
January Events	Cultivation	1/12/10	2,788	703	25.2%	44	1.6%	6.3%	7	0.25%	15	2.1%	2	0.07%	$140	$70

January 2010 Email Grand Totals 8,399 2,121 25.3% 271 3.2% 12.8% 20 0.24% 88 4.1% 10 0.12% $490 $49

DECEMBER 2009 EMAIL LAUNCHES
OAS - Dorie Miller	Cultivation	12/7/09	2,585	711	27.5%	76	2.9%	10.7%	7	0.27%	0	0.0%	0	0.00%	$0	n/a
YE Appeal 1	Appeal	12/15/09	2,731	757	27.7%	102	3.7%	13.5%	7	0.26%	67	8.9%	5	0.18%	$140	$28
YE Appeal 2	Appeal	12/28/09	2,634	604	22.9%	64	2.4%	10.6%	5	0.19%	30	5.0%	7	0.27%	$875	$125

December 2009 Email Grand Totals 7,950 2,072 26.1% 242 3.0% 11.7% 19 0.24% 97 4.7% 12 0.15% $1,015 $85

NOVEMBER 2009 EMAIL LAUNCHES
November Events	Cultivation	11/2/09	2,445	723	29.6%	113	4.6%	15.6%	5	0.20%	25	3.5%	6	0.25%	$615	$103

November 2009 Email Grand Totals 2,445 723 29.6% 113 4.6% 15.6% 5 0.20% 25 3.5% 6 0.25% $615 $103

OCTOBER 2009 EMAIL LAUNCHES
October Events	Cultivation	10/15/09	1,915	588	30.7%	58	3.0%	9.9%	1	0.05%	30	5.1%	1	0.05%	$25	$25
OAS - Mahalia Jackson	Cultivation	10/26/09	2,051	569	27.7%	54	2.6%	9.5%	4	0.20%	36	6.3%	4	0.20%	$430	$108

October 2009 Email Grand Totals 3,966 1,157 29.2% 112 2.8% 9.7% 5 0.13% 66 5.7% 5 0.13% $455 $91

SEPTEMBER 2009 EMAIL LAUNCHES
September Appeal 1	Appeal	9/1/09	1,796	587	32.7%	246	13.7%	41.9%	2	0.11%	266	45.3%	4	0.22%	$160	$40
September Appeal 2	Appeal	9/15/09	1,240	182	14.7%	36	2.9%	19.8%	2	0.16%	53	29.1%	0	0.00%	$0	N/A
OAS - Little Rock Nine	Cultivation	9/25/09	1,869	637	34.1%	48	2.6%	7.5%	3	0.16%	47	7.4%	3	0.16%	$300	$100

September 2009 Email Grand Totals 4,905 1,406 28.7% 330 6.7% 23.5% 7 0.14% 366 26.0% 7 0.14% $460 $66 mtooley: Includes one $5K gift which skews average gift and total gifts mtooley: Average gift without $5K gift outlier= $93.10

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File details come from the government source that posted it. Updated Nov 14, 2017.