1.04 - SSJ At or Below SAT-redacted.pdf

This is a Justification for Sole Source procurement under simplified procedures for a military advertising contract. The U.S. Navy (NTAG Phoenix) is procuring cinema advertising and on-screen promotional services from ScreenVision Direct Inc., an "Other Than Small" business entity classified under CAGE Code 1MBC4. The contract is valued under the simplified acquisition threshold and will be funded through fiscal year 2026 Operation and Maintenance, Navy (OM&N) appropriations.

The requirement involves a four-week Navy recruitment campaign running from September 18, 2026, through October 18, 2026, featuring a 30-second commercial distributed across ScreenVision's theater network in Arizona. Services include placement of the recruitment advertisement across 40 venues and 483 screens statewide, generating approximately 1.1 million projected impressions. The campaign will be placed before feature film presentations at participating locations including Harkins Theatres, AMC, Fat Cats, Majestic Neighborhood Cinema Grill, and affiliated cinema partners. ScreenVision provides the exclusive technical specifications, digital formatting standards, upload platforms, and exhibitor compliance review processes necessary for content delivery. The justification asserts that ScreenVision Media is the sole source reasonably available because it exclusively possesses the contractual rights, scheduling authority, proprietary distribution systems, exhibitor relationships, and technical operational requirements specific to this theater network, and no other vendor can provide equivalent access to the identified theater inventory, audience reach, and pre-show advertising placements.