Name, Image, Likeness (NIL) - Montana State University
Closed Solicitation Posted
- Solicitation number
- W9124V-25-R-A001
- Agency
-
Montana National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Bozeman, Montana, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Montana Army National Guard (MTARNG) is seeking an advertising agency to provide Name, Image, Likeness (NIL) Influencer Marketing Services focused on recruiting and retention efforts at Montana State University. The solicitation (W9124V-25-R-A001) requires a contractor to recruit and manage four collegiate athletes, with at least two being female, who will participate in monthly social media posts, photo shoots, and MTARNG events. The government will evaluate quotes based on past performance, contractor responsibility, technical capabilities, and proposed marketing plans that maximize recruiting and retention objectives. Potential bidders must submit quotes electronically by 1700 MDT on February 10, 2025, with all questions and requests for information due by January 28, 2025. Quotes must include a point of contact, company identification information, socio-economic status, pricing, technical description, and references.
This is a small business set-aside contract under NAICS code 541810 for advertising agencies, with a size standard of $25.5 million. The contract will be a firm-fixed-price award for a 12-month period from January 1 to December 31, 2025, with potential option years through 2028. The place of performance is Bozeman, Montana, and the contractor will be responsible for selecting athletes who meet specific tier-based qualifications, providing branded apparel, tracking social media analytics, and ensuring athletes participate in various MTARNG recruiting and community events. Selected athletes will be required to wear MTARNG-provided hats and contractor-provided branded apparel, conduct monthly social media posts, attend recruiting events within 50 miles of Bozeman, participate in a "Day in the Life" event at Fort Harrison, and speak at a leadership symposium. Invoicing will be processed through the Wide Area Workflow (WAWF) system, with payment made via Electronic Funds Transfer from the Defense Finance and Accounting Service.
Notice text
2 versions
Update #2 · Latest ·
NOTE: updated to include RFI responses and updated PWS.
This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued.
This Solicitation, W9124V-25-R-A001 is issued as a request for proposal (RFP) using FAR Part 13 – Simplified Acquisition Procedures. This combined synopsis/solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2024-05, effective May 22, 2024.
This is a Small Business set-aside.
The associated NAICS code is 541810 "Advertising Agencies", with a size standard of $25.5M.
NOTE: If this NAICS is not listed as one of your organization’s codes in the System for Award Management (SAM) website, you will need to certify your business size for this NAICS (prior to award), via FAR Clause 52.212-3, Alternate I, Offeror Representations and Certifications--- Commercial Products and Commercial Services.
Invoicing shall be through WAWF at https://piee.eb.mil and payment will be Electronic Funds Transfer (EFT) from Defense Finance and Accounting Service (DFAS).
Award Type: The Montana Army National Guard (MTARNG) intends to award a firm-fixed price (FFP) contract for Name, Image, Likeness (NIL) Influencer Marketing Services. Although the Government reserves the right, the Government intends to evaluate proposals and award a contract without discussions. Therefore, proposals should contain the offeror’s best terms from a price and technical standpoint.
Basis of Award: The Government will evaluate all proposals to determine the best value to the Government when evaluating past performance, contractor responsibility, technical capabilities and proposed marketing plan that maximizes the Recruiting and Retention’s intent for this requirement.
Proposal Submission Instructions: Proposals shall include Point of Contact name with contact phone/email, CAGE/UEI, Socio-economic status, monthly and total price, technical description, and references. See attached Performance Work Statement (PWS) for further details.
Questions and RFIs shall be submitted by the deadline of 1700 MDT on 28 January, 2025 via email to kayla.a.rasmussen2.civ@army.mil. A consolidated Government response will be posted to this solicitation after the deadline.
Submit Proposals electronically via email to kayla.a.rasmussen2.civ@army.mil with the following subject: RFP W9124V-25-R-A001 (Company Name). All proposals shall be submitted by 1700 MDT on 10 February, 2025. Late submissions will not be considered.
Prior to Contract award, the business must be registered on System for Award Management (SAM) website http://www.sam.gov. Registration must be “ACTIVE” at the time of award.
Update #1 ·
This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued.
This Solicitation, W9124V-25-R-A001 is issued as a request for proposal (RFP) using FAR Part 13 – Simplified Acquisition Procedures. This combined synopsis/solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2024-05, effective May 22, 2024.
This is a Small Business set-aside.
The associated NAICS code is 541810 "Advertising Agencies", with a size standard of $25.5M.
NOTE: If this NAICS is not listed as one of your organization’s codes in the System for Award Management (SAM) website, you will need to certify your business size for this NAICS (prior to award), via FAR Clause 52.212-3, Alternate I, Offeror Representations and Certifications--- Commercial Products and Commercial Services.
Invoicing shall be through WAWF at https://piee.eb.mil and payment will be Electronic Funds Transfer (EFT) from Defense Finance and Accounting Service (DFAS).
Award Type: The Montana Army National Guard (MTARNG) intends to award a firm-fixed price (FFP) contract for Name, Image, Likeness (NIL) Influencer Marketing Services. Although the Government reserves the right, the Government intends to evaluate quotes and award a contract without discussions. Therefore, quotes should contain the offeror’s best terms from a price and technical standpoint.
Basis of Award: The Government will evaluate all quotes to determine the best value to the Government when evaluating past performance, contractor responsibility, technical capabilities and proposed marketing plan that maximizes the Recruiting and Retention’s intent for this requirement.
Quote Submission Instructions: Quotes shall include Point of Contact name with contact phone/email, CAGE/UEI, Socio-economic status, monthly and total price, technical description, and references. See attached Performance Work Statement (PWS) for further details.
Questions and RFIs shall be submitted by the deadline of 1700 MDT on 28 January, 2025 via email to kayla.a.rasmussen2.civ@army.mil. A consolidated Government response will be posted to this solicitation after the deadline.
Submit quotes electronically via email to kayla.a.rasmussen2.civ@army.mil with the following subject: RFQ W9124V-25-R-A001 (Company Name). All quotes shall be submitted by 1700 MDT on 10 February, 2025. Late submissions will not be considered.
Prior to Contract award, the business must be registered on System for Award Management (SAM) website http://www.sam.gov. Registration must be “ACTIVE” at the time of award.
Files
| File | Type | Posted |
|---|---|---|
| W9124V-25-R-A001 RFI Responses.pdf | ||
| 2025 NIL MSU PWS 20250131.pdf | ||
| 2025 NIL MSU PWS 20250115.pdf | ||
| Provisions and Clauses.pdf | ||
| 2025 NIL MSU PWS .pdf |
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