W9124V-25-R-A001 RFI Responses.pdf
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- Solicitation number
- W9124V-25-R-A001
About this file
This is a Questions and Answers document for a Name, Image, Likeness (NIL) marketing services solicitation (W9124V-25-R-A001) for the Montana Army National Guard (MTARNG) focused on Montana State University athletes. The Q&A clarifies that selected athletes must wear MTARNG-provided hats and contractor-provided branded sweatshirts, share monthly social media posts, participate in recruiting events within 50 miles, attend a "Day in the Life" helicopter event at Fort Harrison (6-8 hours), and speak at a 2-hour leadership symposium.
Key details include: athletes must be contracted within 21 days of award, the contractor is responsible for paying athletes and creating NIL program materials, the period of performance is 12 months with no option years, and the contractor will handle photo/video editing except for recruiting and "Day in the Life" events. The solicitation is a small business set-aside under NAICS 541810 with quotes due by February 10, 2025, at 1700 MDT. The primary objectives are building social media presence, attracting potential recruits, and increasing brand recognition.
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Other files
| File | Type | Posted |
|---|---|---|
| 2025 NIL MSU PWS 20250131.pdf | ||
| 2025 NIL MSU PWS 20250115.pdf | ||
| Provisions and Clauses.pdf | ||
| 2025 NIL MSU PWS .pdf |
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Text version
No. Questions Answers
“Athletes will wear MTARNG Branded apparel.” Can you define this more? As part of the social media campaign in a picture only? On campus X days per month? What specifically are you asking of the athlete?
The MTARNG will provide hats to the athletes chosen. The awardee will be required to purchase Sweatshirts for the athletes with the MTARNG Logo and school related logo. 5.1.3 specifies when the apparel shall be worn.
"Athletes will share 1 MTARNG social media post per Month" I am assuming this is on their social media feed with the requisite followers that has qualified them to be a MTARNG sponsored athlete. Are there any requirements to reference MTARNG in a positive statement required?
The athletes will share an already created social media post. This should always be positive in nature.
No negative comments or statements should be made about the MTARNG.
3 5.1.5 – What does this mean? Does this mean they have to be contracted with by then?
5.1.5 is self-explanatory; Athletes shall be contracted and a photo shoot scheduled within 21 days of contract award.
5.1.6 – This language is too loose. What kind of events (on what days) and what is their responsibility at that event? We must to reference 5.1.5 include in the contract the dates and time they will be required to attend (said events) and what their attire should be and how they should respond to any press that might be there.
The events will be determined during the course of the contract. They will be within 50 miles of location and typically involve an event where high school or the public will come. Their responsibility will be to interact with the crowd and help draw people to talk to the MTARNG Recruiters. The apparel is outlined in 5.1.3, or will be provided by the MTARNG if other specific attire is required. Contractor will work with MTARNG to determine events and be given ample time to coordinate the requirement.
5.1.7 – Same line of questions as to 5.1.6? What is the Day in Life event and how many hours of their time will it require? What is their attire and what will they be doing?
Refer to 5.1.7 for your answer; transportation to Helena, Montana and Fort Harrison will be via helicopter. They will participate in predetermined Army events to see what a day in the life of a soldier looks like. They will then be required to post about event. Event will be 6-8 Hours and then they will be flown back. Attire is outlined in 5.1.3, or will be provided by MTARNG if it is outside of the sweatshirt provided by the contractor.
6 5.1.8 – Same questions as the two above.
Refer to 5.1.8 for your answer; Leadership symposium will consist of high school student and teachers from across the State of Montana coming together and meeting at a specified location to talk about leadership and resiliency. Symposium will be no more that 2 hours long and transportation will be provided. Civil leaders will be required to talk about their leadership roles through sports and life experiences and how they have overcome obstacles.
7 Will the student athletes be paid to be a part of the NIL MTARNG program? If so, will MTARNG be responsible for providing the funding?
It will be the awardee's responsibility to pay the athletes as part of this requirement and contract.
8 Will I be responsible for constructing a NIL agreement for student athletes/civil leaders to sign?
The awardee is responsible for the student athlete/Civil Leader, as outlined in 5.1 of the PWS.
Can you explain how the option years work in more detail? Does this mean there is an option for the contract awardee to continue work from January 2026 to December 2028 if MTARNG would like?
The PWS will be modified to remove option years; this is a 12 month requirement.
10 Referring to 5.1.5 of the Performance Work Statement, will MTARNG edit any photos or videos taken with participating recruiters?
No, the awardee will be responsible; this section has been edited in the PWS.
11 Will MTARNG create the video and photo edits from the recruiting events and the "Day in the Life" event? Yes.
12 Will the contract awardee be responsible for creating NIL program materials for the athletes to review? Yes.
13 Will these two contracts be awarded independently, or is there an opportunity for a single contractor to be awarded both contracts?
Each solicitation is its own requirement and contract. It is possible to be awarded both contracts
Could you please confirm the primary focus of these NIL marketing campaigns? Are they specifically aimed at student recruitment, public awareness, or other objectives?
Refer to PWS 1.1.1 and 1.2; Those are the main goals. Building our social media brand, drawing interest to potential recruits and brand recognition.
If the same contractor is awarded both contracts, would the MTARNG encourage collaborative efforts or shared strategies between the University of Montana and Montana State University campaigns?
Each contract stands on its own, and has its own requirements.
Is the budget for each solicitation independent, or is there flexibility to reallocate resources between tasks or events to optimize outcomes?
The contracted award amount will be for all requirements contained in the PWS.
In reference to the Rodeo Influencers, the contractor would like to know if, in the event they can't find a Rodeo Influencer could another athlete pose as a Rodeo Influencer.
Refer to PWS 5.1.1 and 5.1.2 for Civil Leader/Athlete requirements and options.
Could you please provide us with the schedule for the MTARNG events to facilitate accurate pricing? Additionally, the contractor has expressed concerns that the athletes' participation might clash with their sports seasons.
There is no set schedule as it will depend on events in the area. MTARNG will give ample time for scheduling prior to events, and will take sport seasons into consideration. Not all athletes need to be at the same events.
19 Will you guys be providing a past performance sheet? No, any format may be submitted in a proposal.
20 Will you guys be providing a pricing sheet? No pricing sheet will provided.
W9124V-25-R-A001 RFI Responses
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